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Blogging, RSS & Feeds
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How and Why to RSS RSS feeds and blogs (and blog and pinging) are part of the latest hyper-frenzy in internet marketing. Tools and services are mushrooming all over. But there seem to be some rather distorted ideas about all this. What Will Microsofts New RSS Windows Mean To You As A Computer And Internet User? Nothing and a whole lot! Marketers Still Dont Get RSS Metrics - How We Really Can Measure RSS Even after all that's been written and explained, even reputable online marketing publications such as ClickZ still don't get RSS metrics. Increase Traffic to Your Blog from Search Engines - The Top 5 Tips Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic. How To Republish RSS Feeds On Your Website In this article I am going to cover some tools that you can use that will allow you to publish RSS feeds on your site. This will allow you to have fresh, updated content on your site and you have control of what sort of content you display and how often it is updated. First off if you do not know much about RSS or feel you require more information take a look at this RSS publishers FAQ and then rejoin us again later. There are several ways you can go about publishing RSS content, two of which this article will cover are using third party software that will take care of the RSS republishing for you. The second is to use some freely available PHP code to generate your RSS pages. If you do not what PHP is or have little knowledge or PHP or programming then I would recommend that you use RSS Equalizer which takes care of the complicated stuff for you. RSS Equalizer produces HTML format pages that it has transformed from the RSS feeds it is using as its source. RSS Equalizer is a PHP script that runs from your server so you will need to make sure your host can run PHP, most web hosts do. Once installed and set up RSS Equalizer can be left to parse content from the RSS feeds and produce a readable HTML format pages on your website. If you have any programming experience or know a little PHP then there are some other free tools that you can use. These PHP scripts will allow you to parse RSS feeds and if you know PHP will give you more options for customisation. These tools are http://www.geckotribe.com/rss/carp/, http://lastrss.webdot.cz/ and zvonnews.sourceforge.net/zfeeder.php. If you have the time and feel you can handle the PHP then the free PHP scripts above will be your best option. If you neither have the time or the inclination and want the hard work already done for you then try out http://www.newsniche.com/trk.asp?trk=10 (RSS Equalizer), its not free but it's the best option for the non programmer. How to Make Money With Your Blog? Make money blogging is fun: you enjoy blogging and getting money from blogging. As long as "making money with your blog" is concerned, it doesn't matter matter actually whether you enjoy or not. The way generating money from blogging is the same regardless of whether you enjoy blogging or painfully doing. Why Blog? It seems everyone these days is talking about blogging. Everywhere I go, I find articles and forums devoted to this craze. I also have heard from many home business owners who are trying to figure out what a blog is and how they can use one to their benefit. RSS Explained What is RSS? To begin with, it's one of those things everyone says is easy to understand. And it is, as soon as you have your own 'ah-ha' moment. RSS Directory Submission: The Key to Blog Promotion According to Technorati, there are over 15 million blogs as of July 2005. And during July, an average of 80,000 new blogs were created each day. If you own a blog, how are you going to promote it in order to stay ahead of the competition? RSS is Not Only for Blogs Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular. Top 9 Reasons Companies Should Blog Below are the top 9 reasons why companies should blog. Small Business: To Blog or Not To Blog A weblog, or "blog" started out as a personal journal on the Web. They have evolved far beyond that initial concept. Now, weblogs cover as many different topics as there are people writing them. Some blogs are highly influential and have readership which exceeds most traditional newspapers, while others are mainly intended as personal journals to be shared with only family and friends. So, should you consider blogging? How to Write A Blog... And Survive The question of the day is "Should you start a Blog?" Get Website Visitors From Blogs Blogs are becoming more and more popular. The word "blog" is short for web log. And blogs are a great way of getting links in to your website. 6 Ways That Blogging Can Save You Money Even though I've had several personal blogs for years, I've only been officially business blogging since 2003. So in going back over expenses for the last quarter, you can imagine my shock when I realized that my overall business costs were down about 19%. What saved me so much money? Surprisingly, blogging. How can you save money with your blog? It's pretty simple, so I'll be brief. Attract search engine traffic without paying the big bucks If you want Google, Yahoo and MSN to pay attention to you, blog. It doesn't have to be a whole new site, just add a directory to your existing site and start blogging. Most blog software solutions are either cheap or free. And you can find out most basic blog information online for free (really, sometimes just typing your question into Google will do it.) by people who've actually done it. For less than $100, you can build a small library of blog tips and secrets, written by successful business bloggers. Instead of buying links, get one-way links from blog search engines and directories, as well as getting your RSS feed content displayed at other sites. Linking is a great way to get search engine attention and click traffic. Some people get links by trading; others by including their links at the end of freely distributed articles. Others pay to be listed, or to get linked. In each of these scenarios, some type of trade takes place, money, free content, or a link back. When you blog, you'll find plenty of search engines and directories that are willing to list you free of charge. For the most part you won't need to link back - you'll get a one-way link from site favored by search engines, often using text that you select yourself. If 90 or more of these free, legitimate links back to your site is worth your time, then get you blog in motion. Not only that, if you update frequently, other sites may want to display your RSS feed content on their sites. To encourage them to do so, put a link on your page with instructions on how to do so. Ever since I put one on the front of my site, various feeds from my main site have turned up in the most unexpected places. Cheaper way to study your audience. As your blog gets more popular, you may start to find that on any given day, you have a representative cross-section of prospects and clients at your site. If you have a question for them, you can just... ask. True, you can post a link to a survey in your newsletter or on your site, but these are not as interactive as the ability for your audience to comment. They will comment, and you can reply to ask them to expand, or clarify. Conversation gets going and before you know it, a bond is formed, a much stronger bond than occurs in a one-way conversation. Cheaper (and faster) way to start a resource or authority site. Five years ago, if you wanted to start an authority site, your best bet was to build a portal with a specialized directory at its core. Three years ago, you were better off starting a forum with a resource section attached to it. Last year, your top bet was a feed-enabled content management system, especially as more parts of content management systems began to have content feeds related to them. (I have 12 feeds for each of my PHP-Nuke based sites, though they don't work as well with Google Tap.) Now, if you want to be the expert, you want to start a blog. If you're blogging consistently, you have a hub of information collected that will inspire return traffic. You have a collection of links to articles, sites, and tools. You can constantly write up your own opinion editorials on each of these items, as well as fact-based analysis of news and events that can help your audience make better choices. As blog software matures you can now categorize, and alphabetize your links, and with the ability to ping multiple sources as well as leave trackback links to other sites, you can send your readers through a ring of related, freshly updated information that ultimately leads back to you. Spend less money on advertising as your blog becomes more popular I can't promise you that you'll never spend another red cent on advertising costs. However, the amount of free advertising you get from having your blog link or RSS feed listed in dozens of search engines and directories, and popping up in feed readers is not to be underestimated. You'll probably still want to do some ezine advertising when your new ebook or software release is debuted. But you may not need to buy as much advertising or purchase as often. Then there is the fact that many newsletters that are also published to RSS feeds have wider reach. I've found that it's worth the extra money to appear in both versions ? ask your favorite publisher for details. For publications that allow this, it's normally only 20% extra Save money by retaining visitors You've probably heard a thousand times that it is easier to sell repeatedly to an existing client than it is to find a new one. So how do you get that visitor to come back, and possibly buy again? A constant stream of new information on a particular topic work is enough to keep people buying a daily newspaper, subscribing to a magazine or viewing a television series. Frequent updates can work the same way for your site. With bloggers being named People of the Year by Time magazine last year, if you're not blogging in 2005, you're going to be left in the dust by other sites in your industry that do. It doesn't have to take up a lot of extra time, and the time it does takes is made up for in the money you can save. How Weblogs can Help Realtors What is a weblog, well simply put a weblog is a journal that is kept online. In it's simplest form a weblog will have an article every day or week that says what the person is doing. Will The Real Spammer Please Stand Up! If you have been using opt-in email marketing for sometime, I'm sure you might have got accused of spam at some point, even after doing everything right. RSS Feeds Can Increase Your Sales RSS feeds are reshaping how we access information online. In the past, when you wanted to know when your favorite information site had some new information on it, you had to go visit the website, wait for it to load, get distracted, etc. With the growing popularity of RSS feeds however, this is no longer necessary. Gathered Statistical Data Announces that Blogs will Dominate the Internet in Less than a Few Years ... if not months to come. Top 7 Reasons Why Your Business Should Use RSS In today's online world of high-speed websites and giant portals, every established Internet business boasts of delivering content via RSS.
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