|
|
| Branding Information |
|
This Information Brought to you by TopWebProducts, knowledge is power. |
|
|
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity ? which means more business for you! These characteristics include: Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do. Memorability, so that your logo stays at the forefront of your potential clients' minds. That way, they'll think of you next time they have a need. Meaningfulness, so that your logo can spread the message about the distinguishing characteristics of your business. Uniqueness, which helps you stand out from the crowd. For example, if everyone in your industry uses a particular symbol (i.e., travel agencies often use globes in their logos), try to use something else ? that way, your logo doesn't just look like everyone else's. Professionalism, in the quality of the graphics, the printing and the paper on which your materials are printed. Timelessness in your logo will ensure that you don't have to redesign your logo in just a few years and that your investment and equity in your design will be lasting. Differentiation between the colors in your logo ? and not just in terms of hue, but in terms of value as well, so that it translates well either to black and white or greyscale and colorblind people are able to see it. Unity among the different elements in the logo. The logo must fit together as a single unit, and not just appear as a jumble of elements pasted together. Scalability, so that your logo looks equally good on both a business card and on a sign for your business (or a billboard!), and at every size in between. Your business's name should be legible at different logo sizes ? be sure that your designer chooses a font that is easily readable. Having a professionally designed logo can really give your business a jumpstart and helps your business get the attention ? and clients ? you need to succeed. About the Author Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable ? and that tell their unique business stories in a clear and consistent way. For more information about elf design, please visit: Logo design at http://www.elf-design.com
Check out the many ways to use this and learn about all the aspects of each form of this that is available. Explore and learn from all that is given here. There are many uses for this in all of it's forms. For your use from TopWebProducts. |
|
|
|
RELATED ARTICLES
How to Write Classified Ads that Get Results Now. SELLING DIRECTLY FROM A CLASSIFIED AD Time To Revamp Your Visual Identity? Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with the customers you want? Franchisor Policies for Unlicensed or Sold Territories Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our franchise system. We came up with this policy, which is also in our Confidential Operations Manuals. Here is a sample policy for our franchisees: Brand to Sell Well Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to win favors for the product. Quick Tactics To Brand Your Business And Make More Sales This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition. Brand Love, Part 2 Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business. Is Your Logo Helping or Hurting Your Business? The quality of your logo can mean the difference between success or failure. It can be that simple! Branding Is Not Selling Out: ITS SELLING IN Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about it? Trademark Issues in the Mobil Auto Business There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses. We first noticed a competitor in the Mobile Auto Detailing Business, which had a name "Mobile Auto Services" another "Mobile Oil Change" and still another "Mobile Car Care". Mobil Oil Company was marketing at the time their Gas Station Service Centers as "Mobil Auto-Services" "Mobil Car Care" and "Mobil Auto Care." My First Year In Cyber Space My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills-online business is a whole new ball-game. Here aresome of the things I learnt in my first year in CyberSpace: How Do You Define a Good Logo Design? Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma. Living Your Brand on the Web - Part 2 Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your brand. Branding Fiasco -- Better Be Who You Say You Are! Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the situation: Don?t Overlook Your Email When Considering Your Brand Identity You wouldn't skip letterhead when sending out a sales letter - Or would you? Brand Value - Brand Identity Guru Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood. It's the ability to generate excitement about what you have to offer. And when your prospects are excited about your services, marketing becomes a whole lot easier. You get more attention, more response, more sales and more referrals. Into The Limelight To stand out in a cluttered world, become a recognized expert Choosing the Right Color Palette Color is a highly personal experience ? everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to? Nike / Sears / Kmart The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to embody the inevitable philosophy of "going down together." Kmart, an already sinking ship, certainly worsens conditions for Sears, and Sears does not have a strong enough current to keep Kmart afloat when there are enterprises like Wal*Mart and Target constantly blasting holes in the stern with brand messages of "smart and classy." Logo-ize For Instant Identification & Increased Awareness The task of creating an indelible impact on the memory of your target market is arduous but can be made much easier with a well thought out logo. The word comes from the ancient Greek where it was used in philosophy and theology to mean "the divine reason implicit in the cosmos, ordering it and giving it form and meaning." The function of a logo in today's business world is much the same ? to make the visual identification of your company implicit by giving it form and meaning. Brand Positioning - Brand Image That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ...
|
| home | main | site map |
| TopWebProducts © 2006 |