|Pay-Per-Click Advertising Information
This Information Brought to you by TopWebProducts, knowledge is power.
ClickBank Affiliate Woes: When Tracking Breaks Down
Hardly a day goes by without a forum posting in which ClickBank is challenged about the reliability and integrity of its affiliate referral tracking mechanism - the hoplink system. It cannot be denied that ClickBank's technical infrastructures do not always inspire the greatest level of confidence. But this article sets out to demonstrate that a range of factors play a part in the integrity of affiliate tracking and any one of these can be the cause of those much-reviled commission losses.
Given the reliance of affiliate programs on cookie technology, it is important to understand the problems that may arise from this technology and what can be done to alleviate them.
The browser cookie is an essential ingredient in accurately and consistently allocating commission to the correct referring affiliate. If no referral cookie is present on a prospect's computer when she makes a purchase, no affiliate will collect the commission. With ClickBank's hoplink system (though not necessarily with other affiliate systems), this requirement holds true even if the prospect purchases immediately upon referral.
There are four reasons for missing cookies:
Deletion: Cookies can be deleted through a variety of computer maintenance operations. Some of these are explicit (e.g. instructing the browser to clear all its temporary files) and some are automatic (e.g. software utilities that perform routine, scheduled computer housekeeping).
Expiration: Each affiliate program implements its own policy determining the time period referral cookies will remain valid. Once a cookie reaches its expiration date, it ceases to have any effect on the allocation of affiliate commission. ClickBank's affiliate tracking cookies are valid for 60 days.
Overflow: To comply with the recommendations of the Netscape Cookie Specification, a web browser needs to support the storage of at least 300 cookies. Beyond this level, the browser is free to delete cookies in order to reclaim disk space, on a first-in-first-out basis. In theory, this means that referral cookies may be prematurely deleted if a large influx of new cookies causes the limit to be exceeded. In practice, this issue is no cause for concern, as disk space is now abundant and most modern browsers do not implement such limits.
Rejection: If the prospect's browser is configured to reject cookies, or uses filtering criteria that reject cookies from the affiliate program's domain, a referral cookie will never be created for that user.
Little can be done by affiliates to directly protect against cookie deletion or expiration. Therefore, affiliates should be aware of the issue when selecting products, giving preference to products most likely to generate a prompt purchase. Any product that requires an extensive period of reflection prior to purchase represents an increased risk of commission losses to the affiliate.
Cookie rejection is also a serious issue for affiliates. The current versions of all major browsers are installed with cookies enabled, so it takes a conscious effort on the part of the user to disable support for cookies. However, inaccurate media coverage of cookies has increased the number of web consumers who do systematically reject them.
Fortunately, following a series of recent change to the ClickBank hoplink system, a referral will now only take place if the client computer accepts the ClickBank tracking cookie. This is great comfort to ClickBank affiliates, who can no longer be deprived of their commission because of cookie rejection. Merchants, in contrast, may not be so happy that willing prospects are being turned away because of an errant configuration in their computer.
ClickBank faces a difficult balancing act in attempting to implement systems that are fair to both the merchant and the affiliate. And whilst the company's technology may not always be perfect, it is reassuring to note that not every forum scare story is founded on fact.
About The Author
Copyright © Tim Coulter. All rights reserved.
Tim Coulter is a consultant and software developer who helps netpreneurs to harness marketing technologies.
He is also the author of "ClickBank - The Definitive Guide" The Ultimate ClickBank Tutorial & Reference Manual.
Check out the many ways to use this and learn about all the aspects of each form of this that is available. Explore and learn from all that is given here. There are many uses for this in all of it's forms. For your use from TopWebProducts.
The Secret to Adwords Success
It seems at the moment that everybody is telling you that the easiest and quickest way to make money online is with Google Adwords and affiliate programs.
How Does Pay Per Click Marketing Work?
So how do people find my website? This is by far the most frequent question asked by businesses wanting to increase the number of visitors to their site.
Picking The Right Keywords For A PPC Campaign
Running a pay-per-click advertising campaign can be very expensive if picking the wrong keywords. I was setting up a new PPC campaign the other day and were struggling to find the right keywords. I was promoting an affiliate program in this case. To convert the click (on my ad) to a sale the user had to submit his/her zip code only. The actual offer was that the user then could be winning a digital camera from a certain brand.
Cost Per Click Bid Management
Cost per click or pay per click is a common phrase among internet marketers. It is fast catching up the SEO world. Here is an introduction...
How To Increase The ROI On Your PPC Campaigns
Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer.
Niche Market Pay Per Click Advertising Should Be Your Priority
There are many forms of advertising nowadays. There's popups and popunders, banner advertising, text ads, search engine optimization and pay per click search engine advertising. In every marketing plan, pay per click search engines is the foundation for every home based business owner.
How to Double Your AdSense Income Instantly
As you probably already know, AdSense is revolutionizing the way many infopreneurs are creating revenue from their web site traffic. The reason for this is its simplicity. Through AdSense, revenue is generated when someone simply clicks thru the AdSense ads displayed on the webmasters web site.
Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked
If you have multiple sites or multiple directories in your site for different subjects and you have placed Adsense codes in your site, I am sure you would like to know: (a) from which site or directory you are earning the most / least, (b) which Adsense ads are being clicked and (c) from which page?
How to Quickly Create an Adsense Site That Brings In the Bucks
One of the hottest crazes for online marketers is Adsense sites. These marketers trade in information and build sites that are tightly focused around one small niche. To build an Adsense site, all a marketer needs is a Google Adsense account, a website (or even a free blog account), and some articles. When the marketer makes his site live, he includes the Adsense HTML code so that it serves ads alongside his content.
How to Beat Your Rivals on Google AdWords
Google AdWords is a great tool for driving traffic to your site; but you need to know how to make the most of the system. Many people just find they end up spending loads of money bidding on super-competitive keywords and sooner or later their ads get disabled for under-performing. While your competitors seem to be getting the top spot time and time again! Want to know how to beat them? Read on..
Double Your Adsense Income in 60 Minutes
Google's Adsense is one of the most powerful weapons in website publisher's arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income. However, if you're not using it properly and maximizing the income you squeeze from it, your leaving money on the table ? something we all hate doing.
Keyword Prices Decline 3.0% in the First Quarter of 2005
An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com, found that keyword prices dropped 3.0% from January 2005 to April 2005 from an average bid price of 58.9 cents to an average bid price of 57.1 cents. The 20,000 most popular keywords are distributed in pricing as follows:
Top 5 Secrets to Making Money with Adsense
Did someone tell you you can make money easily with Google Adsense? Did they tell you that to put up a site and people will click on the ads and you can make hundreds of dollars per day?
Why Paid Inclusion is Better than PPC Advertising
When search engines pay website owners a percentage of the bid cost, you're just looking for trouble. This is the problem with Pay Per Click (PPC) advertising, especially with smaller named search engines. Many websites request or even pay there visitors to search a specific search engine and click on a result. This just sends advertisers fake leads and causes problems for the advertisers that paid for the keyword listing. Many PPC search engines offer webmasters up to 80% of the bid price. For example, let's say I pay 'Example Search Engine' $1 for the keyword Viagra, they then pay webmasters $.80 per visitor they send that searches and clicks on a bided search term. You can see why PPC can be a problem.
Advertising Your Work From Home Internet Business With PPC Search Engines
If you want to make money online with a work from home business then you are going to need lots of good targeted traffic to your web site and or affiliate links. One way to get good targeted traffic is to pay for it. I know you were hoping to do this business of yours without spending a dime right? Well if that's what you are thinking you better keep working for someone else and forget about working from home with your own internet business.
Improved PPC Marketing Performance from Time-Tested 80/20 Principle
As marketers and business owners, we're always looking for "the next big idea or strategy" to maximize our business performance. Yet, the application of time-tested principles consistently achieve greater results over efforts to create newer ideas and strategies.
Yahoo! Publisher Network - The Next AdSense?
Yahoo announced that their Publisher Network, formerly available in the US for large websites, will be extended to small and medium-sized websites.
Discover the Art of the Pay per Click Start (Round 2 of 2)
Starting an ultimately effective pay-per-click campaign is difficult. Although the paid search engines like Google Adwords and Overture (now re-branded as Yahoo Search Marketing Solutions) want you to believe otherwise. A goal of "getting website traffic" is logically appealing since marketers tend to directly associate website traffic to producing website actions like sales, subscriptions and so on. The problem is "all website traffic is NOT created equal." Just because you receive "traffic" does not mean you will achieve website actions.
How to Use Pay Per Click Advertising to Increase Web Site Traffic
Have you ever imagined what it would be like to get hundreds, even thousands of targeted visitors to your web site each and everyday?
5 Top Tips for Maximizing Your Adsense Profits
1: The ideal Google AdSense page should have great content about a very specific topic. Take pains to be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Users don't like vague pages that don't make it very clear what the page is all about.
|home | main | site map
|TopWebProducts © 2006