Pay-Per-Click Advertising Information |
This Information Brought to you by TopWebProducts, knowledge is power. |
Campaign Strategy for Paid Placement
Campaign strategy for Paid placement: A Paid Marketing campaigns provides immediate search engines rankings for your most important keywords. It doesn't determine weather it is a dynamic, static or flash based website. A paid PPC Marketing campaign should be well versed and knowledgeable based marketing that fits your requirements. Your PPC campaign should be unique and designed to your company's marketing objectives. Understanding the objective of your Pay per click campaign management should be your first goals. During that state you should determine which PPC search network is a best suit for your which return maximum cost-per-click for your selected key words and key phrases and aim at getting maximum return on investment (ROI) Goals for PPC Marketing campaign Strategy: 1) Your first goal is to generate leads, increase sales and signup for your businesses. 2) What is the rate of clicks you receive per day per week and per month from what search network and also from which keyword phrases? 3) How does it cost for you per lead from the clicks? 4) What is your cost per acquisition per click? 5) How many order do you receive from your PPC Marketing campaign? 6) What is the conversion rate per click? 7) How good is your profit for PPC Bid campaign and how much is the margin 8) Who are your competing websites? 9) Cross check your campaign with other PPC campaign if you are running one. The bottom-line is monitor your PPC campaign which is key for a successful pay per click search engine marketing. This article was written by Thomson Chemmanoor a freelance website designer and website promotion expert websites - http://www.ppcmanagementguide.com http://www.website-promotion-expert.com email - seo@digitallabz.com you can republish the articles without changing the content and the bio box.
Check out the many ways to use this and learn about all the aspects of each form of this that is available. Explore and learn from all that is given here. There are many uses for this in all of it's forms. For your use from TopWebProducts. |
RELATED ARTICLES
Google for Resellers: Leveling the Resell Playing Field With so many people trying to make money on the web and so many products being sold with resell and master resell rights, it's a wonder anyone can make any money at all at it! $1 Million in Google AdSense Earnings They are calling him the million dollar man. Jason Calacanis recently revealed in his blog that he is on track to earn a million dollars from AdSense over the year ahead. Targeting Usage Demographics to Increase Paid Search Conversions During conversations with web business professionals about pay-per-click search engines, "traffic volume" is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving "traffic volume". How To Screen Your Visitors When Using Pay Per Click Advertising If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through. Understanding Google AdSense Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites. Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at: http://www.ring-tone-software.com (scroll to the bottom)http://www.ringtones-central.com (scroll to the bottom) or http://www.police-central.com (download left side)http://www.police-supplies.com (scroll to the bottom) Ads can be geo-targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available. ChannelsGoogle recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue. Optimizing Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively. 1.) Web page content on pages that ads are served should be static not dynamic. 2.) Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google 3.) If the website contains frames, select the 'framed page' checkbox when generating the ad layout code for that website. 4.) The body of the page and title of the page should contain contextual words that indicate a common theme on the web page. Revenue EarnedAlthough Google doesn't disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites. When AdSense Goes AWOL No matter how hard you work to optimize your page, there are going to be times when Google just can't figure out which AdSense ad to deliver, so it defaults to delivering a PSA (Public Service Ad) instead. Regarding the AdSense Update... If you haven't yet got a Google AdSense account for your site, now may be time to do so. AdSense is becoming increasingly popular with small and middle-sized websites who wish to cash in on their site popularity. And with the latest updates that have been made to the AdSense service, there is now no excuse not to join. ClickBank Refunds - Hope for the Best but Prepare for the Worst When we launch a new product, we all hope it's going to be a runaway bestseller. More than that, most of us aim to produce a product so remarkable that it generates rave reviews and achieves cult popularity. You may very well achieve all of these objectives with your product launches. The Basics Of Pay Per Click Search Engine Advertising Not long ago, Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008. The Perils and Pitfalls of Pay-per-click Advertising In this age of speed dialing, T1 lines and other forms of high-tech instant gratification, many webmasters find themselves tempted to engage in pay-per-click advertising. After all, if you've just designed a state-of-the-art website, there's nothing quite as gratifying as a steady stream of traffic right from the start. Webmasters with open wallets have found that pay-per-click can provide traffic within hours or even minutes of a website's launch. Make Free Money With Google Have you received your check from Google? If you own a business web-site you should be receiving a check from Google. Why not accept a check every month from Google by placing their ads on your site? Pay Per Click Advertising Can Be Very Risky Business Click fraud is an unfortunate byproduct of the pay per click advertising business. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren't really interested in their products or services. Discover the Art of the Pay-per-Click Start (Round 1 of 2) Setting up a pay-per-click campaign is simple, right? Practically all paid search engines especially the top-tiered ones like Google Adwords and Overture provide extensive training materials. It is advertised that in less than three hours, you can select your keywords, write your ads and have a campaign either submitted for an editorial review at Overture or active on Google. The Pay Per Click Mistakes Of A New Marketer My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and the results were predictable. I soon had a mountain of debt with little in the way of results to show for it. Easy Clickbank Management with the Right Tools Clickbank has been around for years and has earned an excellent reputation online. They make it easy for anyone to be able to take credit card payments from their websites without the hassle of obtaining a merchant account. It also has a built in affiliate program. For their trouble they take a small percentage of each transaction plus a 1.00 service fee. Is Click Fraud Really a Problem? Click fraud is currently a major topic in online advertising. Many argue that it presents a threat to the stability and viability of pay-per-click (PPC) advertising, the key revenue generator for both Google and Overture. In actuality, click fraud is not a significant issue at all. Adlink Success - A New Advertising Style From Google Adsense There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called "Google Ad Links." How to Beat Your Rivals on Google AdWords Google AdWords is a great tool for driving traffic to your site; but you need to know how to make the most of the system. Many people just find they end up spending loads of money bidding on super-competitive keywords and sooner or later their ads get disabled for under-performing. While your competitors seem to be getting the top spot time and time again! Want to know how to beat them? Read on.. Meet Adwords, AdSenses Fraternal Twin AdSense is one of the best ways to monetize your web traffic. People see those little "Ads by Gooogle" tidbits and they click like crazy. Or at least that's the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google. Adwords & Adsense: A Beginners Guide The Mechanism First a brief glossary of terms: Adwords: The program advertisers use to make their adverts. Adsense: The program Website owners use to display the adverts CTR: Click Through Rate (the number of page impressions the number of clicks on a advert) The most effective methods of advertising on the internet are Google's Adwords program and Overture which is now officially called Yahoo Search Marketing but still universally known as Overture. This method of advertising is called Pay per Click or PPC. The concept is incredibly simple; Google and Yahoo provide listings on a Per bid basis. You bid a certain amount of money for your specific keywords when someone types in a keyword and you have the highest bid then your advert shows up. On Google the adverts show up in the Adwords column on the right hand side of the page whilst Yahoo shows them as sponsored links at the top of the page. If someone then clicks on your advert, they arrive at your web site and you are charged the amount you bid. So, for example if you bid $.10 per click on 'widgets', and that's the highest bid, you'll show up at the top if It's the second highest bid you'll show up second etc. If 100 people click on your advert, then the search engine or PPC service will charge you $10.00. Using Adwords to your Advantage So now that you know how Adwords work you can use this to your advantage when building websites. If you build a site about a specific subject you can then use specific keywords to attract adverts. The best way to ascertain which keywords to use are by signing up for an Adwords account you will then have access to Google's Adwords tools which will show you which keywords are highest paying for a particular subject. In addition it will suggest alternative keywords. At this point it is probably wise to point out it is against Google's Terms of Service to specifically create a page just to target Adsense, Obviously if the site has lots of unique content then you are entitles to tweak the keywords to maximize your revenue. Making Adsense pay There is very little point adding Adsense to a page with no traffic. It is best to build your site and spend a couple of months driving traffic to the site, once you have a regular amount of people being driven to your site by the search engines then it is time to add Adsense. It is not just a case of putting Adsense on your site and waiting for the money to roll in. You should place the adverts carefully to maximize exposure whilst not impacting on the browsing experience of your viewers. Leave the Ads in position for a week or 2 and monitor the performance, also known as CTR. The change the position of the ads and the color and monitor this for any improvements. Publishers have been known to improve their CTR by up to 4 times by employing small changes. So time spent tweaking Adsense is time well spent. |
home | main | site map |
TopWebProducts © 2006 |