|Pay-Per-Click Advertising Information
This Information Brought to you by TopWebProducts, knowledge is power.
Pay Per Click 2005: Very Expensive Without Expert Help
Despite being online using email since 1995, at the start of the summer of 2004 I had no idea what pay per click was.
During that summer, I had taken some time off work and was researching online opportunities. This led me to Ebay, various get rich quick type scams, and then an email referral to marketing using pay per click.
What was pay per click, I remember asking.
Days of research later, I learned that pay per click (also called ppc) was a type of search marketing where advertisers pay a set amount every time their ad was clicked by a prospect. This is known as a click thru, click through rate or ctr.
The opportunity to place your ad directly in front of a prospect at the exact moment they are searching for your product or service is tremendous.
Performance based advertising is not only cost efficient and effective, but it is track-able and user-friendly. The advertiser, you, in this scenario has control over the keywords that best represent your product.
The PPC model allows you to decide how much you are willing to pay per customer. Unlike banner ads that demand payment on a cost per thousand basis, the only viewers you pay for are those that are actively seeking your product or service.
In a Google search, I learned the small sponsored ads on the right hand side of the page were a type of pay per click called Google Adwords.
I discovered that the pay per click world was huge, with millions of clicks delivered by hundreds of search engines such as Overture, Find What, ePilot, Enhance and GoClick.
The great benefit is the cost-effective, highly targeted website traffic that this type of search generates.
However, the massive popularity and growth of pay per click had also made it very expensive.
For example, Google Adwords allowed me to set up campaigns and see them live within 15 minutes. This was very, very exciting and very addicting.
Within days of learning about pay per click, I was generating 1,000 clicks per day to my various campaigns. I thought I was seeing success in pay per click.
In the early days of ppc, that may have been true because your bids on popular keywords were just pennies a click.
By the time I was hitting it, popular keywords were around $1 dollar per click and I was actually losing hundreds of dollars per day.
Worse yet, my keywords were being disabled and my ads were getting disapproved.
Then I started watching for sales. I kept watching, and watching, and watching and by the end of that first week, my 6,800 adwords clicks had produced only 3 SALES for $55.
I was crushed. My brand new online business had already lost $500. This is when I realized just how steep the learning curve was.
I signed up for free-5 part email courses on Adwords and pay per click. I learned about converting traffic into sales, avoiding the curse of disabled ads, return on investment, finding niche keywords and lowering my cost per click.
The bottom line is pay per click campaigns can bring large numbers of highly targeted visitors to your website. The industry is growing rapidly, it is hugely competitive and campaigns can become prohibitively expensive.
Success of any pay per click campaign comes down to paying pay a reasonable price for each visitor, that each visitor is highly targeted, and that you continuously monitor and track your positions.
Find tools for keyword analyzing, lowering costs and increasing click throughs. http://tinyurl.com/5nb46
Drew Harris is a West Coast Canadian journalist, broadcaster and newspaper publisher. After writing more than 500 articles on area businesses over the last 10 years, he has turned his full-time attention to Internet marketing.
Check out the many ways to use this and learn about all the aspects of each form of this that is available. Explore and learn from all that is given here. There are many uses for this in all of it's forms. For your use from TopWebProducts.
Plan Your Way to Pay-Per-Click Campaign Success!
Have you heard the saying, "planning is everything?" Perhaps there is some truth in that saying so let's discover how to successfully plan your pay-per-click campaign.
7 Great Ways to Lose Your Shirt Using Google Adwords!
Google Adwords is a great tool! Careful use can lead to legions of highly targeted visitors breaching the moat around your site, and demanding to pillage your products! On the other hand...
3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)
What are Website Conversion Strategies?
Not Sure If Your Online Advertisement is Working?
Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on banner advertisements, ezline ads, and other online media but do not know which ads have brought them the greatest success.
Irresistible Click-Me Tools for Marketing
Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective.
Seven Strategies to Bolster Your AdWords Campaign
So, you've tried all the marketing techniques you have read about, and you're now ready to dabble on some pay per click magic. But this form of online wizardry needs more than just a sleight of hand, as it requires careful planning and a good sense of what should be expected.
Google Adwords Guide II - Why Use Negative Keywords
When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. Negative keywords will prevent an ad from being shown on a publisher's website if the negative keywords are in the search phrase/text area that Google uses to match ads and content.
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn't have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.
PPC Advertising Explained
Advertising on the Internet has always been a bit of a minefield for people being new to online advertising. Banner advertising, text link advertising, CPM, CPA, PPC, email advertising, SPAM - finding the way through this minefield can be very confusing and expensive if the advertiser does not what he is doing. When Pay-Per-Click advertising entered the market the advertisers gained a big piece of control.
Google AdSense Fraud - Deep Insight
It's worthwhile to examine Google's definition of Google AdSense and Click Fraud, before delving deeper into "AdSense Fraud".
Creating Revenue Without Much Effort, Set It And Forget It Online
Earning more revenue from your website is the goal of most webmasters. However, this is time consuming and with so many things to do options are what you need.
Maximise Your AdSense Earnings
As a blog or site owner, you can make some cash with Google's AdSense pretty easily. To maximise your potential earnings, here are some tips that may help you:
How To Use Pay Per Click Ads Without Ruining Yourself
It may seem to be a very expensive way of selling your products. But if it's done the right way it can be a money making machine on auto-pilot.
Ten Tips for Affiliate Marketers Using Google AdWords
One of the hottest ways to sell affiliate products is using Google AdWords. Follow these tips and strategies to maximize your earning potential.
Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips
Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).
The Truth About Why People Search!
Why do people search on search engines? Let's confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. For what are they looking? Why are they searching? What compels them to act?
Pst! Wanna know some Adsense secrets? The only secret is that there are no secrets per se!
How to Take Advantage of the New Google Adwords Changes
On Friday, July 15th all Google advertisers got the email message entitled "Google AdWords(TM) Announcement: Keyword Evaluation Changes". Now, I don't know about you, but whenever I get a message from Google concerning Adwords, everything else seems to take a backseat.
Pay-Per-Click Search Engines: A Really Bad Investment
What was once such a good thing is now a rip-off and a sham!
Earning from PPC Search Engine Affiliate Programs
What are PPC Search Engines?
|home | main | site map
|TopWebProducts © 2006