|Book Marketing Information|
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Does Your Book Cover Pass the ?Ignore? Test?
Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought.
Go to your website and have a look at your current cover. Ovi Dogar has put together the ultimate book cover test. Learn if your book cover will pass or be ignored.
Color Test: Colorful covers can add to your professional image. Too much color can be detracting. Trash your cover if it has more than 3 colors unless it's a photograph.
Message: Your book cover should clearly tell people what the book is about and offer a meaningful benefit. Your book cover should include: title, author's name, main benefit and your website's URL.
Image Match: Your book cover should match your book's message. If your book is about marketing than the cover should be designed with that thing in mind. If your book cover is out of synch with your message, it's time to get a new cover.
Font Type: One client of mine thought that it is a good idea to use many fonts on his cover. I've asked him how many fonts he wants me to use? His answer was: "How many do you have?" :)
Well, needless to say: use more than three fonts on your book cover and it is doomed.
Font Size: Is your book cover crammed with information? White space (as in "less text") on the cover will make it easier to absorb your message. If you have a lot to say, just keep in mind the small image your visitor will see at your site. Is the text so tiny that it is unreadable? This one is going to be ignored.
Image Quality: Is your book cover of professional quality or is it unconvincing and cheap looking? Cheap covers are ignored.
You only have one chance to make a great first impression. Make sure you invest in the best book covers you can afford. The book cover is your introduction to a reader, for the today's low cost of professionally designed covers that is money well spent.
About The Author
Ovi Dogar is specialized in the creation of virtual book covers that really sell. Check out some recent samples of his artwork at AbsoluteCovers.com
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8 Ways to Find Good Reviewers for Your New Book
Review Your Reviewer: You will be sorry if you do not take the time to get a pretty good picture of your reviewer. Use e-mail, snail mail or anything else you've got to pop a few questions to your reviewer. If the review is on radio or TV place a few phone calls in advance. Why? You must get a fix on your reviewer's position and general inclination. If your writing is in religion, check the doctrinal position of the reviewer. A Pentecostal book is bound to come up short in a conservative catholic review. If your book is written with a conservative political bent, it will not do well under the scrutiny of a liberal democrat. You must check out every aspect of the reviewer's mindset that you can by any means you can. If you disregard this advice you will suffer for it.
Increase Book Sales: When a Book is No Longer Just a Book for Sale
Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun.
Five Tips To Consider When Choosing A Publisher
Choosing a publisher probably seems like a complicated task, however, you may find the process somewhat less challenging if you consider the following five suggestions.
Book Signing for Experts
Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers, your book needs a little help from its creator. So much effort has gone into publishing it; can you afford to abandon it just as it hits the bookstore shelves? Your book needs your help.
Top Ten Getting Started Tips to Market Your Book and Business
Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything--the Internet. Specifically, writing and submitting articles.
Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2
Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become well known.
Five Secrets of Winning Book Proposals
Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?
Discover 3 Easy Ways to Promote Your Articles
Are you using these methods to promote your articles?
Spend a Little Time, Get Free Books Online
There's just something so gratifying about owning your own books and creating an in-home library. Not only does book ownership provide you with hours, and hours of escape and enrichment, a well-stocked library is a great heirloom for future generations.
Top Ten Ways To Prepare for Your Online Book Marketing Success
Still marketing your book through press releases, networking groups, and talks to groups? If these methods have taken a great deal of effort and time and brought you only a few clients or product sales, you may now be ready for your virtual marketing machine, the Internet!
A First Time Authors Publicity Kit Materials
If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list of the usual items.
Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money
Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business.
Book Marketing 101
Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.
Why Write Articles to Promote your Book?
Reach 15,000 to 100,000 targeted buyers every week Online. That's the best reason I know to write and submit how-to articles to opt-in ezines and top web sites. get more book sales.Now, that's real exposure! And it's totally targeted because these people visit sites and subscribe to ezines who feature your topics of expertise. Your coach now has over 105 articles circulating and these have brought her over one-third her monthly income.
19 Ways to Secure Non-Returnable Book Sales and Sell More Books
Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too, but you want to sell more books. You want your book to be a "household name" ? a topic of conversation in coffee rooms and at dinner tables everywhere. Your publicity campaign is designed to create interest in your book, and to drive buyers to the book store market.
How to Get Your Book Reviewed
Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. The question is, "How do I get it there and sell millions of copies?"
Plain Speaking ? 4 Secrets For Getting Your Book Purchased
What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and "clever" table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:
How a Book is Born: One Authors Story
Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. Your book may evolve from a teleclass or coaching experience with a client.
Buzz-Based Book Marketing
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the 1960s. For my own books, whether they were s elf-published, done with a small commercial house, or by a New York conglomerate, I've found that se lling direct is more secure, more financially rewar ding, and far less hassle than sweating out the returns game with the b ookstore channel. All along, I've sold through speeches (I love getting pai d to do my own marketing), over the Web (the f irst of my four websites went live in 1996), to clients at my office, wh o stare at a rack of my work throughout their entire appointment, and thr ough
Navigating the Amazon Sales Ranking
First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon's system to provide marginal sales data at best.
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