|Book Marketing Information|
This Information Brought to you by TopWebProducts, knowledge is power.
Why Write Articles to Promote your Book?
Reach 15,000 to 100,000 targeted buyers every week Online. That's the best reason I know to write and submit how-to articles to opt-in ezines and top web sites. get more book sales.Now, that's real exposure! And it's totally targeted because these people visit sites and subscribe to ezines who feature your topics of expertise. Your coach now has over 105 articles circulating and these have brought her over one-third her monthly income.
The second best reason is that promoting your book through articles is fre*e. You subscribe to ezines, then submit your short Online articles to your online subscribers. All you do is write and submit your article once a week to ezines and top web sites. Your coach's articles are now on 900 other people's web sites with a URL link back to her site. Think about those increased sales, mainly because they are targeted.
The third best reason is that this promotion method takes little time to accomplish, maybe nine hours a week. You write a short article from 300-800 words, get it edited and send it off. You can send to over 10 opt-in ezines at once with just one click. That's exposure to over 15,000 potential customers. You may spend an hour writing at first, but soon, you will produce a great article much faster.
If you don't want to learn how to do this from a good coach or teleclass, enroll an inexpensive assistant, and let her do this promotion. Delegating this task has made your coach's time promoting even less than nine hours. You can expand your business and book sales so much more when you follow the coach's motto: "Do what you do best and hire the rest."
More Reasons to Write and Submit Articles
4. Submitting articles is 7 times as effective as advertising because when you submit many articles, you become known as the savvy expert. Your potential buyers appreciate your fre*e information and will eventually trust you enough to buy from you.
Just the sheer numbers of these articles you submit with your proper signature box at the bottom can bring 10-50 new ezine subscribers each time. This free advertising box attracts people to your Web site, where, if you have proper copywriting with marketing pizzazz, you will sell many books or services.
Start writing a few articles, keep them until you have ten to submit.As you submit them, write a new article once a week. When you submit 20 or so, you will become a household name. Ezine publishers and sites will publish them People who visit the site or read the ezine will also ask you if it's OK they use your article. Of course it is!
They will send your articles to their business associates, who, if they produce an ezine or have a Web site, will also publish your article. Talk about viral marketing! You can also write short tip articles from 100-300 words. You coach now expands her market to people who don't want a lot of information--just the facts, please.
Coach's Tip: Be sure to send a thank you each time someone emails you saying they want to publish your article. After you thank the, ask for permission to add their email to your ePublishers email list. When you keep track of all supporters in an email list, they become your 24/7 sales force. Your coach sends new articles and tips each week to over 150 ePublishers she collected emails from. Now, that's viral marketing at its best!
Entice your ePublishers to say "yes, ePub" in the subject line back to you by offering the benefit that it's straight to their email door and they will get the latest, up-to-the-minute information on your topic.
5. You receive global attention when other Web masters feature your articles because they will include a short bio, articles description and key words to help the search engines find you. Your rank in the search engines will go way up like mine to be one of the top ten web sites in your field. .It's exciting to get a call from China or other countries wanting your book or service. All of this means more book sales, and you don't even have to leave your office. Your coach is now number three in google and 35 other search engines.
6. The more exposure your articles get, the more you are perceived as the savvy expert, and when potential customers visit your web site, they are more likely to buy not just one book or service, but several.
7. You can recycle your articles over and over to get even more exposure and sales.. First, you can include your new article or tip in your own ezine you send out to potential customers. Tweak it a bit to submit to the opt-in ezines and top web sites. Don't resubmit within one year it unless you make pertinent revisions. You can change the slant with another audience, or you can change the title, shorten or lengthen it.You can take a small amount of information out of one article and repackage it into a short tip. Ask your coach the best way to write a tip.
8. Your articles could attract authors in your field who need free material for their book. Debbie Allen, shameless promoter herself, who wrote "Confessions of Shameless Internet Promoters" took three of my how-to articles for her latest Internet marketing book. Now in it's 2nd printing my revised three articles will pull even more interest. As she promotes her book, she promotes these articles. This word of mouth buzz will bring even more new business.
9. Take advantage of your Online audience. Remember, people go the net to get free information. If you give that freely, they are more apt to become loyal customers. Remember also, that because other Web site owners and ezine publishers don't have time to only write their own articles, they are constantly looking for your how-to articles. You can be published in hundreds of them!
Article writing and submitting is the best book promotion effort so far. With over 125 circulating the net, my web master makes them available by categories of Book Writing and Self-publishing, eBooks, Online Promotion, Web Marketing and Under 500 Words. People can just click and get any one article by autoresponder, so they get exactly what they want. Divide and conquer. Think of the different categories you can offer. Make a list of them and get the word out!
Start writing short articles now, and see how great Online exposure brings you what you want and need for your business success.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Check out the many ways to use this and learn about all the aspects of each form of this that is available. Explore and learn from all that is given here. There are many uses for this in all of it's forms. For your use from TopWebProducts.
Do You Long To See Your Books Published And Selling From The Major Chains?
To have your work accepted for hard copy publication is a thrilling achievement but to have it bomb at the bookstores is to see your reputation go down the tubes simultaneously.
Marketing Your Book on Radio
Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book. According to the "Let's Talk Radio Marketing" Website, "Radio advertising has proven to be one of the most cost-effective means of reaching your target audience."
Whats Killing Your Publishing Career?
With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005.
Looking to Sell Your Book for a Good Price?
Many self-publishing authors plan on eventually selling their book to a large publisher at a good price. The fast track way to achieve this goal is to push up the market value of a book with a push v. pull strategy. This article shows you how to do exactly that, using a simple Internet strategy that any self-publisher can afford.
7 Vital Book Promotion Tips
As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. It's not magic. All you need to know are the basics and from there you will be able to create an effective book promotion. Below I've listed the most vital and basic tips to a successful book publicity campaign.
Navigating the Amazon Sales Ranking
First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon's system to provide marginal sales data at best.
Sell More Books on Amazon.com
Why Should Your Book Be on Amazon.com? Credibility. If your book is important, it should be available at the world's biggest book store.
8 Easy Online Ways to Market Your Book For Free
Marketing your book whether you went the POD, e-book, or traditional route can be a daunting process. Figuring out what works and what doesn't can take time, energy, and if you're not careful a lot of money. When I first self-published my science fiction novel GETTING OUT ALIVE, I had already done quite a bit of research into ways to market my novel that didn't eat into my pocket book.
Attract More Buyers to Your Book: Use Metaphors
Surprise your potential buyers. Give them chocolate frosting!
Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)
If you're like me, you have a book and the passion to spend the rest of your life making it a success. But, with all the ways to market your book, the costs and the inevitable sinking feeling of utter helplessness, what can you do?
Get Rich Writing Fiction
Some of us write simply because we can't not write. Ideas grab us, move us, and demand to be written. We strive to make it as real as we possibly can, to improve at our craft every day, hopefully to make it into the realm of literature as well as entertainment. We want to craft an entire world where the places and people are so real that the reader doesn't feel like he's reading a book as much as he is going to another place. In the lofty world of literature that we strive for, the reader will still think about the book after reading that last page. It's our gift to the reader, something to take with him. Given sufficient skill, this can even happen long after we are dead.
Why Should I Buy your Book?
How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them?
Marketing Virus ? Every Writer Needs to Catch It
For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man.
Buzz-Based Book Marketing
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the 1960s. For my own books, whether they were s elf-published, done with a small commercial house, or by a New York conglomerate, I've found that se lling direct is more secure, more financially rewar ding, and far less hassle than sweating out the returns game with the b ookstore channel. All along, I've sold through speeches (I love getting pai d to do my own marketing), over the Web (the f irst of my four websites went live in 1996), to clients at my office, wh o stare at a rack of my work throughout their entire appointment, and thr ough
Does Your Book Cover Pass the ?Ignore? Test?
Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought.
Best Selling Book Cover Design
To get a book cover design may be expensive and painstaking one. Book cover and the layout of the inside pages should catch the eye of the readers in today's market. Book cover the marketing tool for any writers or publishers if you got that one right then you work is half done. Find a Designer who user the state of art software to which is preferred by most printers.
Colour and Book Covers - What You Should Know if Youre Self-Publishing
Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really should use something called spot color. Spot colors are specially mixed ink colors. Like the paint you purchase for your walls, the spot colors, or PMS colors (PMS stands for Pantone Matching System), are mixed according to pre-determined recipes. Each color in the PMS spectrum has an assigned number. When a client picks a number, the ink is mixed according to that recipe. It's usually more expensive than process color printing.
Five Book Back Cover Mistakes and How to Solve Them
Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers?
Publicity Through Philanthropy For Writers
I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn. I'll explain the entire background, but as pre-thought I think it first manifested itself through a combination of my looking for a good way to market my first book, while balancing out my karma a bit. A way to interweave my love of novel writing, increase my book's visibility and provide a benefit to society in some way shape or form. All of these tasks have seemed to be accomplished- although my karma could still probably use some more balancing.
Book Marketing 101 for the Self-Published Author -- Getting Started
No matter what any publisher or marketing company tells you (even the traditional publishing houses), you, the author, are almost 100% the reason your book will sell.
|home | main | site map|
|TopWebProducts © 2006|