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Authors Should Be Optimistic
A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month. In my usual blunt fashion, I responded by telling him most self-published books never sell more than 100 copies, that 2000 sales is considered excellent in the industry and that the number of people who sell between 50,000 and 100,000 can probably be counted on one hand. I just wasn't sure the publicist would give him the facts, since said publicist stood to make a lot of money off this author, whether he sold a book or not.
After a while I started thinking that I'd painted a rather bleak picture of the entire industry and realized that while yes, many self-published books make very little money, there are exceptions, and his book - or your book, could well be the exception.
Success stories are not hard to find. There's MJ Rose for instance, who published her first book electronically and later sold it to Doubleday. Since then, her career as an author has taken off and she recently announced the sale of three paranormal thrillers.
One of my former clients, Paul Clayton, used Booklocker to produce his war novel Carl Melcher Goes To Vietnam and it was picked up by traditional publisher, Dunne Books. Likewise, Marnia Robinson whose Peace Between the Sheets, was also purchased by a traditional publisher after its release through Booklocker.
I had another client, also published through Booklocker, interviewed on both 48 Hours and Good Morning America. Yet another sold almost 1000 books in two days, although he did not use any self-publishing company and managed the project independently.
According to industry experts (read: those who stand to make gobs of money if you self-publish) there's little chance that a new author will be able to sell a book to a traditional publisher in today's market. At least one company owner will quickly assure you that even if you do manage to sell your book, you won't get a large advance, if you get one at all. Perhaps. Whether it's true or not, this certainly wasn't the case for 27-year-old Marisha Pessl whose first novel recently sold at auction for hundreds of thousands of dollars.
The fact is that if you have a good book and there's a market for it, there's no need to let others dissuade you from trying to find an agent or traditional publisher, if that's the way you want to go. There are also many reasons to self-publish (particularly if you have a niche market). Just make sure the advice you're receiving is unbiased.
Cathi Stevenson is a former newspaper writer and editor who has more than 2,000 published articles to her credit. In publishing since 1981, she opened her own book cover design company in 2000 and since then BookCoverExpress.com has created more than 650 book covers for independent publishers and presses of all sizes. Read more of Cathi's articles about publishing at: http://www.thoughtblog.net
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Never Pay Full Price for a Book!
Are you an avid reader? Are you trying to instill a love of reading in your children?
Self Publishing Success Starts With Marketing
Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves "S & M" ? sales and marketing.
Sell More Books With Your Sparkling Introduction
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!
Increase Book Sales: When a Sale Is No Longer Just a Sale
Do you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five outrageous ideas that aren'tdifficult and can be just plain out fun.
Do You Long To See Your Books Published And Selling From The Major Chains?
To have your work accepted for hard copy publication is a thrilling achievement but to have it bomb at the bookstores is to see your reputation go down the tubes simultaneously.
Plain Speaking ? 4 Secrets For Getting Your Book Purchased
What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and "clever" table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:
4 Questions to Answer Before Contacting a Book Agent
Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts.
Is There a Book Hiding Inside You?
Have you always wanted to write?
Interview with Book and Marketing Coach-Judy Cullins - Part 2
To know what to do at the right time in book writing, publishing, or internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Part one of this article is available at http://www.bookcoaching.com/freearticles/article-127.shtml
Extend Your Books Life With a Sales Letter
Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book's benefits and how it can help them in their lives. Keep your book alive and selling well for years when you write a sales letter.
Sell Your Book with Pennies
How to Make Money With Your Short Stories, Poems, Essays, and Novels
Recently, someone rated my "Online Book Marketing" article a 2 out of 5. That person apparently didn't like the article. My guess is that he or she was turned off by the marketing angle. Writers write; they don't sell. Some writers even view the concept of selling or marketing their work as somehow inherently wrong.
How to Market Your Unsold Books on the Internet: Its Easy
Your book expresses your wondrous information, your creativity, and your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.
Why Writers Dont Do a Book Signing
Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them:
A First Time Authors Publicity Kit Materials
If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list of the usual items.
Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion
Writing a book is becoming more and more of a trend these days. In fact, an estimated 5,000 mystery books were published last year in the United States alone, and that number is expected to grow. With so much competition, making the best-seller list is no easy task. So how is it that out of the thousands of mysteries published each year, some become best-sellers while others never get past the publisher's front door? The answer is simple ? promotion.
8 Ways to Find Good Reviewers for Your New Book
Review Your Reviewer: You will be sorry if you do not take the time to get a pretty good picture of your reviewer. Use e-mail, snail mail or anything else you've got to pop a few questions to your reviewer. If the review is on radio or TV place a few phone calls in advance. Why? You must get a fix on your reviewer's position and general inclination. If your writing is in religion, check the doctrinal position of the reviewer. A Pentecostal book is bound to come up short in a conservative catholic review. If your book is written with a conservative political bent, it will not do well under the scrutiny of a liberal democrat. You must check out every aspect of the reviewer's mindset that you can by any means you can. If you disregard this advice you will suffer for it.
Dont Sell your Book, Share It
Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book.
Dont Clone your Book or Business Marketing
Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young.
Speaking for a Publication
Why write a book and get attention and loads of contacts?
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