|Book Marketing Information|
This Information Brought to you by TopWebProducts, knowledge is power.
Extend Your Books Life With a Sales Letter
Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book's benefits and how it can help them in their lives. Keep your book alive and selling well for years when you write a sales letter.
You can write your first sales letter in less than two hours. As you practice, you will be able to write a short one in only one hour.
What Every Sales Letter Needs to Pull Orders and Profits
1. Start the letter with a benefit-driven headline and include headlines throughout.
Example: "Want a Quick and Easy way to Quadruple your Online Income in Four Months?
If you answered, "Yes" to yourself, the headline succeeds, because you will keep reading. If you said, "No, I don't believe this, but I'm curious about where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter and finally to decide to buy.
2. List the top five benefits of your book with bullets.
To define your top benefits start with a list of challenges your client or customer wants solutions for. If you are not rock sure of who your audience is and what they need, your sales copy won't work.
Essentially, you need to say how your book will make someone's life easier or richer in time or money; how it will entertain or inspire; how it will make readers be more successful, more attractive, healthier; how it will help them feel better and avoid catastrophe, sickness, or surgery.
Remember to highlight your book's ultimate benefit above the others. This could be the opening headline. If you list more than five benefits use the strongest three to five as your bullet points. Sprinkle the rest throughout your copy.
3. Address your potential buyer's resistance.
Tell a background story about where your audience is NOW so they will connect emotionally with your solutions. If your book is designed for people who want to write, the sales letter should focus on the fact that many people don't write books because they doubt that their books will sell well enough to justify all the effort; they worry that a book may not be significant enough, that writing it will take too long and publishing it will cost too much; and besides, they really aren't writers." One, by one, a good sales letter will address a potential buyer's major concerns.
4. Provide a quick overview of the book's features.
One client wrote a book on ways to live a successful life. Her top features included *a do-it-yourself" approach, *real-life coaching examples *mastering the art of 'moseying' and *practical tips and strategies that can immediately be implemented into your everyday life.
Example: In this treasure chest you will....
Impact your letter more when you combine your best benefit with a feature such as "Balance work and home by mastering the joy of moseying." While benefits sell and features explain, your web or shorter email sales letter needs to mention features so your potential buyer will know what's inside your book.
5. Sprinkle testimonials throughout your sales letter.
Since people who learn about your book are more likely to buy it when they think other people already have, it's important to offer testimonials from experts in your field, relevant celebrities, and satisfied users who have profited from your advice. Don't send the whole book to people when you ask for testimonials. Just send them a list of the benefits and phrases to make it easy to respond as well as the title and introduction.
6. Offer your potential buyers three or four chances to buy.
They may have already decided to buy before encountering your sales letter, so put "Buy Now" information near the top and present more buying opportunities along the way after your list of benefits, your summary of the book's features, and your testimonials.
7. End your sales letter with a 100% money-back guarantee.
When you offer an ironclad guarantee--"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!-- people see your book as valuable enough for you to put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.
8. Share the downside of your book.
Being up front about your book's limitations can increase your credibility and create empathy.
Example: "This e-book won't write the book for you, or even get it published, but it will show you the steps and resources you need to write compelling copy, finish fully and sell well."
9. Include your credentials.
Obviously, expertise is important. One author wrote a book on stress and how it affects relationships. Her sales letter included "I interviewed 30 couples and included their answers to my "what do you do daily to keep your relationship alive and joyful? My 20 years background as a marriage and family therapist includes 10 years coaching, consulting and presenting 25 seminars a year.
Keep your book alive and selling well for years with a sales letter emailed out and on your Web site.
Judy Cullins 2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
Check out the many ways to use this and learn about all the aspects of each form of this that is available. Explore and learn from all that is given here. There are many uses for this in all of it's forms. For your use from TopWebProducts.
Why Testimonials are Number One in Selling your Book or Service
Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them.
How To Market A Suspense Novel In An Online Multimedia Format
If you haven't heard of the author C.F. Jackson or the novel Won't Be Denied, you soon will. This author has taken marketing to a new multimedia level with the release of an online commercial.
Dont Clone your Book or Business Marketing
Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young.
Increase Book Sales: When a Sale Is No Longer Just a Sale
Do you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five outrageous ideas that aren'tdifficult and can be just plain out fun.
8 Ways to Find Good Reviewers for Your New Book
Review Your Reviewer: You will be sorry if you do not take the time to get a pretty good picture of your reviewer. Use e-mail, snail mail or anything else you've got to pop a few questions to your reviewer. If the review is on radio or TV place a few phone calls in advance. Why? You must get a fix on your reviewer's position and general inclination. If your writing is in religion, check the doctrinal position of the reviewer. A Pentecostal book is bound to come up short in a conservative catholic review. If your book is written with a conservative political bent, it will not do well under the scrutiny of a liberal democrat. You must check out every aspect of the reviewer's mindset that you can by any means you can. If you disregard this advice you will suffer for it.
You, Your Book and the Internet!
Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. More users will be online buying books next year than this year. More people are buying books today online than they were yesterday.
How to Sell Your E-book - (or other information product) - Through Quickie Seminars
I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely.
28 Reasons Why Publishers Will Buy Your Book
Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind.
The Perfect Book and Where to Find It!
If I was asked to describe the perfect book, one that's in high demand, moves off the shelves quickly, costs little or nothing to produce, involves the least amount of work possible, and offers multi-income streams, I'd say it included one, preferably more of the following features:
How to Market Your Unsold Books on the Internet: Its Easy
Your book expresses your wondrous information, your creativity, and your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.
Five Book Back Cover Mistakes and How to Solve Them
Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers?
Are You Ready For The Publishing Revolution?
Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion. You submitted it to an editor or publisher and prayed it would be published.
Poetry Chapbooks: Ten Tips for Promotion
There are several ways of publishing your chapbook. You can do it yourself with a printer and a heavy duty stapler; you can submit a manuscript to a literary entitiy that publishes chapbooks; or you can try a self publishing company. It is fairly easy to get your poetry bound in a chapbook, but the real challenge is trying to promote it.
10 Reasons Why People Attend Book Signings
This is the survey result of 325 people conducted by myself so I can improve at my own book signings. After completing the survey, I saw the wealth of insight it had given me. I felt it was important to share it with a wider audience. I also interspersed some personal experiences.
Marketing Virus ? Every Writer Needs to Catch It
For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man.
Navigating the Amazon Sales Ranking
First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon's system to provide marginal sales data at best.
Sell More Books on Amazon.com
Why Should Your Book Be on Amazon.com? Credibility. If your book is important, it should be available at the world's biggest book store.
The Bible Of Self Publishing
Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write, Print and Sell Your Own Book.
What Service Do You Need to Make your Book Sell?
Whether you are just starting or almost finished with your print or eBook, you wonder, "What step to take next?" Who can help me find the right publisher? Who can partner with me to make my book a solid seller? Check out your choices to be sure you get what you need.
Three Powerful Tips on Selecting a Book Topic that Sells
The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information?
|home | main | site map|
|TopWebProducts © 2006|