Book Marketing Information |
This Information Brought to you by TopWebProducts, knowledge is power. |
Online Book Promotion Beats Traditional Seven to One - Part 1
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales. With online marketing, the author's message will reach hundreds of thousands in just a day because people love the free information you can give them with an enticement to come to your site to buy. And, you'll spend 9% instead of 90% time on it. Ask yourself right now, what promotion is working for me? What is not? Traditional Book Marketing Method One: The Press Release Sure, press releases can bring you attention. But it takes a lot of time to gather specific media or radio/TV producers' names. Writing "The San Diego Media Resource Directory" took 50 hours to research, and a lot more time to update each year. But you waste your efforts if your release doesn't go the right person. Many authors make the mistake of sending the release to the book editor. He gets hundreds each month, and will pay no attention if you are self-published. Like agents and traditional publishers, only 1-2% are chosen. But if you only send a few releases, they may get ignored. It's usual for any business to send out 150 news releases a year. That does take some time and effort. Don't relax after you send one or two releases. Think in terms of at least five a month. But, 95% of releases are ignored and tossed into the round file. Why? For many reasons, but check to see if you include a compelling heading, a human-interest story, a short tip list or article of how-tos, or a present news analogy. But you send a lengthy news release that takes 2 pages. Usually, editors want one under one page, double-spaced. But you go on and on about your book's features rather than its benefits. What's in it for the media's audience? They want solutions just like your book should offer. It turns out editors accept how to tips and articles with your byline that refers to your book than the features within your book. Most new authors omit this most important information. But most people don't realize the purpose of the press release is to grab the editor by the collar, so they will want to do a feature story on you. Make your headlines sizzle. "Seven Ways to Sell More Books Than You Ever Dreamed Of" got a feature story, which attracted 90 people to a seminar by the same name. The coach sold $550 worth of books, gained four new book- coaching clients worth $2000, enrolled 15 in her weekly seminars, yielding 24 clients published within a 2-year period. Your book coach's first published press release responded to an article on the editorial page about the "Three R's." The headline was "Schools Need to Teach the Fourth "R" "Rapid Reading. After discussing the background problems of first grade reading circles, she included the benefits of rapid reading, and gave nine how-to solutions. The publisher not only loved the article, but also came personally to take a picture. Most people don't realize the purpose of the press release is to grab the editor by the collar, so he or she will want to do a feature story on you. Make your headlines sizzle. "Seven Ways to Sell More Books Than You Ever Dreamed Of" got a feature story which attracted 90 people to a seminar by the same name. The coach sold $550 worth of books, gained four new book-coaching clients worth $2000, enrolled 15 in her weekly seminars, yielding 24 clients published within a two-year period. Traditional Book Marketing Method Two: Giving Talks, Seminars and Presenting at Expos Creating a talk takes a lot of time. You must practice it at least two times before you deliver it. You must discover resources to find organizations to present to. Many of them don't pay their speakers. You may say that's OK because I will sell books. Yes, you'll sell a dozen or maybe more, but think of the huge effort it takes to get there. Consider travel time, traffic, clothing upkeep, and schlepping all those heavy books around. Like myself, you may present a talk or seminar to a corporation with big hopes of selling your products. When they pay you, though, they may set boundaries on book sales. One positive is that because you have a book, you can negotiate and leverage with meeting planners and top executives for higher paid presentations. The biggest disadvantage? You must wait for decision makers to accept and schedule you--that could be six months or more. Think of the time invested in marketing materials such as the One-Page, videos, and meetings. Your book coach left this venue because she knew there was a better way! But was it expos? Speaking at Expos or maintaining a booth takes many hours of work. Consider preparing and submitting press releases, creating brochures, hand outs, decorating the booth, presenting a drawing, and bringing in products to sell. Speaking can bring you a few book sales, but people passing by your booth are usually just looking. Giving out hundreds of flyers with free seminar offers brings few results too. Yes, I did get on a talk-radio show and eleven people showed up at my Supermemory seminar. No, they didn't buy books or book a coaching session. Yes, I collected names and email addresses from a free drawing. I was able to use them for my free ezine, The Book Coach Says...," but clients did not bang down my door to use my talents. With figuring my prep and floor time at 44 hours for just one expo and sales under $350, I'd say that was slave labor. Judy Cullins ©2004 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
Check out the many ways to use this and learn about all the aspects of each form of this that is available. Explore and learn from all that is given here. There are many uses for this in all of it's forms. For your use from TopWebProducts. |
RELATED ARTICLES
How to Create an Amazing Author Website Without a website, an author is unknown. Without a website, an author sells fewer books. Without a website, an author has limited web presence. Without a website, an author has limited media presence. Without a website, an author can't maximize his or her creativity, expertise and talent. How To Get The Most From Your Free eBooks Marketing Campaign First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded. Why Writers Dont Do a Book Signing Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them: Is Traditional Book Marketing Getting you Down? "Are you disappointed and tired of time and money down the drain using traditional book marketing? How would you like to sell more books than you ever dreamed of in less time and never have to leave your office?" Would you like to do it all for free? You, Your Book and the Internet! Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. More users will be online buying books next year than this year. More people are buying books today online than they were yesterday. FAQs about Book Signings Since I self-published my first book, "101 Ways to Improve Your Communication Skills Instantly," in 1998 and began doing book signings shortly afterward, many people have asked: Extend Your Books Life With a Sales Letter Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book's benefits and how it can help them in their lives. Keep your book alive and selling well for years when you write a sales letter. Self Publishing Success Starts With Marketing Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves "S & M" ? sales and marketing. Whats Killing Your Publishing Career? With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005. The Perfect Book and Where to Find It! If I was asked to describe the perfect book, one that's in high demand, moves off the shelves quickly, costs little or nothing to produce, involves the least amount of work possible, and offers multi-income streams, I'd say it included one, preferably more of the following features: 8 Ways to Find Good Reviewers for Your New Book Review Your Reviewer: You will be sorry if you do not take the time to get a pretty good picture of your reviewer. Use e-mail, snail mail or anything else you've got to pop a few questions to your reviewer. If the review is on radio or TV place a few phone calls in advance. Why? You must get a fix on your reviewer's position and general inclination. If your writing is in religion, check the doctrinal position of the reviewer. A Pentecostal book is bound to come up short in a conservative catholic review. If your book is written with a conservative political bent, it will not do well under the scrutiny of a liberal democrat. You must check out every aspect of the reviewer's mindset that you can by any means you can. If you disregard this advice you will suffer for it. Best Selling Book Cover Design To get a book cover design may be expensive and painstaking one. Book cover and the layout of the inside pages should catch the eye of the readers in today's market. Book cover the marketing tool for any writers or publishers if you got that one right then you work is half done. Find a Designer who user the state of art software to which is preferred by most printers. Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!) If you're like me, you have a book and the passion to spend the rest of your life making it a success. But, with all the ways to market your book, the costs and the inevitable sinking feeling of utter helplessness, what can you do? Marketing Virus ? Every Writer Needs to Catch It For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man. How Many Ways Can You License Your Tips Booklet? You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. A single tips booklet manuscript can be recycled over and over again, developing a new income stream with each deal you make. The booklet can be distilled from a book you've already written, a newsletter you distribute, or from sound bites you continually share with clients, audiences and anyone who will listen. How to Send Press Releases to Newspapers About Your New Book There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity. They are hungry for news and your new book is news. When approaching these papers there is a list of things that are frowned upon and another list of things under the heading of ?don't you dare. We will examine the latter category first. Three Powerful Tips on Selecting a Book Topic that Sells The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information? Make Big Profits from Small Booklets What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book." "It's too hard to get an agent or publisher, and I don't want to self publish." None of these excuses apply to booklets. Anyone can write and publish an 8-1/2" x 5-1/2" booklet of 16 to 48 pages. Publishing a booklet is a good way to create an information product which will give you both credibility as an author and almost instant profits. Design Each Part of your Book to Sell More Copies Whether you are an ebook author/publisher or a print book author/publisher, you can get your unique, helpful information. You'll help make other people's lives better, become a household name, gain clients, sell more books and make much more money when you design each part of your book to attract more readers. Sell Your Book with Pennies |
home | main | site map |
TopWebProducts © 2006 |