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Ezine Publishing Information
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Future of Electronic Publishing UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication of at least 49 pages excluding covers". Good News About Getting Published So you want to get a book published and add "author" to your resume. A decade ago, there weren't too many options for professionals and consultants to get into print. If a traditional publisher wasn't interested in your tome, your only other option was to spend tens of thousands of dollars with a subsidy press or custom printer. And then, without ready distribution, good luck trying to sell the books. How to turn your Newsletter into a Web Page...in 45 seconds! Do you place back-issues of your Newsletter onyour website? OK People - Lets Get Real! It's all about numbers - or so some ezine publishers would have you believe. How to Format Your Email Newsletter When subscribers' email readers (programs) receive your text newsletter, they will display it in all kinds of ways. Not only are there different programs, but each one has several customization options. Write Your Weekly Ezine in 5-Minutes! (or better yet, dont write it at all) How to write your ezine in 5 minutes by legally and ethically stealing other people's articles... Lesson #6: Six Simple Steps to Writing Magnetically Charged Email Messages! If you remember, the majority of people (i.e., 68%) need to see your sales message more than once before they even think about going ahead. This is applicable to every market. Coping With Those Dreaded Ezine Publishing Deadlines Time, of course, doesn't stand still and never did, and it's no wonder at all that in this highly pressurized modern world of ours, time is regarded as a valuable commodity or precious resource. Location, Location, Location The first thing you should consider in advertising is the first thing you should consider when buying real estate: Location, Location, Location. You want to focus all of your efforts on your intended audience. Once you know who they are, determine which publications they are most likely to read. 11 Quick (and Good) E-zine Content Ideas Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. 7 Useful Free Services For E-publishers If you want to have an online business, without doubt, you should have your own newsletter. Why is that important? Most people won't buy your product on their first visit to your web site. They need your advice to buy exactly your product because "it is the best, the cheapest" etc. You can tell them when you will make an update, to visit your site again, and so you get repeat visits. You should provide some useful content in your newsletter to make them stay as your subscribers. A Solid Foundation to Creating a Profitable Ezine! Everything successful needs to be built on a solid, confident base. Here are some essentials to creating your own profitable ezine. An Overlooked Fr~e Advertising Opportunity When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity. How to Choose a Good Newsletter Name Good newsletter names are usually 2-4 words. If shorter, they can't explain what your newsletter is about, and if longer, they will be hard to remember. An Embarrassment of Riches - Part II The DOI Foundation has unveiled the DOI-EB (EB stands for e-books) Initiative in the Book Expo America Show 2001, to, in their words: Are You Wasting Your Time With Free Ezine Ads? There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis). Plagiarism on the High Seas More and more companies are finding the value in informational advertising. Giving away information to the world. This has worked well as it tends to develop confidence in potential clients in your companies expert status. Positioning your company or in the case of a consultant in this way is truly a valuable strategy to enhance brand. Making Money Online With Web Publishing Who doesn't want to make money online? Internet is here to dominate our lives and spreading its tentacles very fast. Every month millions of pages are added to the web space and more and more people are getting online for almost everything ? from shopping to e-learning. Would you believe there are even online beggars with payment gateways where you can donate through your credit card if you are feeling charitable. If you do not exploit the internet for marketing your services or products you may as well be living in prehistoric times. Email Newsletter Format: HTML or Text An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text. Need Ezine Content - Think Holidays Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and graphics.
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