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7 Steps to Successful Publishing The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait ? before you begin the publishing process, know about the seven most important steps you need to know before publishing your book. Make sure that you take every step into careful consideration so that your road to success is an easy one: Write an Ezine? But I Dont Know HOW! If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine. An Embarrassment of Riches - Part I The Internet is too rich. Even powerful and sophisticated search engines, such as Google, return a lot of trash, dead ends, and Error 404's in response to the most well-defined query, Boolean operators and all. Directories created by human editors - such as Yahoo! or the Open Directory Project - are often overwhelmed by the amount of material out there. Like the legendary blob, the Internet is clearly out of classificatory control. Some web sites - like Suite101 - have introduced the old and tried Dewey subject classification system successfully used in non-virtual libraries for more than a century. Explode Your Business You can make a decent income selling products and services but you can become insanely rich by creating and controlling markets. EZines: Get from Adequate to Fabulous If my in-box is any indication, most of the business world is hot on e-newsletters. I receive half a dozen every day. Some are thinly masked advertisements; most, however, provide some degree of valuable information. 10 Tips For Ezine Publishers 1. Many Ezine Publishers use too many styles of separatorin their Newsletter. I recently saw an Ezine that used noless than 7 different separators: 5 Ways to Make More Money With Your E-zine Have you been publishing an e-mail newsletter for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret - you may just need a tune up. Here are five ways to kick your e-zine income into gear this year: TOOT YOUR OWN HORN MORE The adage goes, "If you don't blow your own horn, someone else will use it as a spittoon." If your focus is providing your readers with useful information that enriches their lives and businesses, bravo! That SHOULD be your focus. But now I want you to look out for yourself as well: Take at least 25 percent of your e-zine space and make it all about YOU. Give promos for your services, products, books, workshops, etc. List raving testimonials from clients and customers who LOVE you. Weave your business success stories into your articles and tips. Share something funny about your weekend that makes me feel closer to knowing you personally. (For more self-promotion tips, see my article at http://www.ezinequeen.com/7ways.htm) MAKE ME AN OFFER I CAN'T REFUSE Let's suppose I'm one of your subscribers. Even if I realize you offer wonderful products and services, I may need a kick in the pants to make a move. To entice me, offer me a special, l1mited-time deal. Examples: three months' of consultation for the price of two, a 20% discount on your latest book or newest service, or one of your usual offers with a few exciting bonuses thrown in. Make the offer obsolete within a few days or by next week. By putting a time limit on it, I'll be more apt to act now instead of later. Don't overlook how powerful this tactic can be. Some of my most profitable weeks have resulted from running a limited time, special pr0motion of this type in my e-zine. PACKAGE IT AT A LOWER PRICE POINT This is a super strategy for service professionals such as consultants and coaches. As your subscriber, I know the way to get the BEST service from you would be to hire you one-on-one, but perhaps I can't afford that right now. BUT consider that I may likely be interested in lower-priced options such as group coaching, teleclasses, online seminars, or a manual/e-book. This is exactly how I became an e-book author. When I started my first e-zine, my main business was writing for corporate communications. After I gained a few thousand subscribers, I realized that my readers were mostly small business owners and entrepreneurs. So I began creating products and services geared toward them. And now I profit more from those each month than from my corporate work. PROMOTE A PRODUCT/SERVICE THAT COMPLEMENTS YOURS Do your readers and clients often ask you about a certain topic that's related to - but not exactly - what you offer? Then resell a resource that you heartily recommend and would put your reputation behind. For example, while my specialty is e-zines, I get many questions about creating and selling information products online. So I continually research credible resources on this topic to share with my readers. Many of the creators of these products offer a handsome commission on any sales I refer to them. (I do this myself by paying out up to 25% commission on any referred sale. http://www.ezinequeen.com/affiliate.htm) NEVER recommend any service or product to your readers that you haven't personally tried and wouldn't back 100 percent. Otherwise you'll blow the trust that you've worked so hard to build up in your readership. SELL AD SPACE AS IT SUITS YOU E-zine ads won't make you wealthy, but they can make for some handy extra c^sh. (I call it my "margarita money.") Most e-zines offer one sponsor ad at the top and several "classified" ads at the bottom. Sponsor ads typically cost three to five times more than the classified ad, but you'll see the ranges vary greatly. Start by offering ad specials to your own readers. Then also list your e-zine in the many e-zine advertising directories on the Web. These services help match advertisers with appropriate publishers just like you. (Need help? My manual gives step-by-step instructions on how to accept and profit from ads in your e-zine.) Remember that you have every right to be selective about the type of ads you accept. While your readers know these ads don't represent YOUR business, their quality will indirectly influence their perception of you. Top 7 Techniques For Generating Subscribers To A Newsletter Imagine you are sitting at home relaxing reading a book and sipping on ice cold lemonade, your friend calls you up to tell you about a new product on the market.You can't help but get excited because you know your subscribers will be interested! Section Ideas to Include in Your Newsletter Design A good newsletter template is not only consisted of a good design, but also good sections to make your newsletter interesting. Why Dont My Subscribers Listen to Me? I received a very good question from a subscriber and I wanted to share it with you: Create Your Own Ezine Traffic Machine How would you like to reach millions of people with your products and service for free? Subscriber Incentives: Are They Effective? How To Make Your Subscribers Stick To You Like Super Glue One of the biggest obstacles to building a good sized opt in list is the drop out rate. Sometimes it seems subscribers are leaving as fast as they are joining. This slows down the overall growth rate. A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE One of the fastest ways to gain "Guru" Status online is to publish an EZine. Notice I said Publish. A Publisher is often responsible for finding and using the works of others. By using these 5 simple Step you will be able to publish an EZine with 5 Minutes worth of Effort Weekly. Your E-zine Promotion Checklist While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using? How to Build Your List ? 7 Powerful Strategies If you have been an internet marketer, or had any type of online home based business, for more than a few days, then you will no doubt have heard someone say, "if you want to make money online, you have to build an opt-in list." Free Ezine Advertising That Works! When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that. Lesson #6: Six Simple Steps to Writing Magnetically Charged Email Messages! If you remember, the majority of people (i.e., 68%) need to see your sales message more than once before they even think about going ahead. This is applicable to every market. You Can Develop An E-zine Even If You Dont Enjoy Writing! Do you know that many business owners market their businesses by writing content for their online newsletters (e-zine)? And if you don't enjoy writing, the authors make those articles available to you. A Solid Foundation to Creating a Profitable Ezine! Everything successful needs to be built on a solid, confident base. Here are some essentials to creating your own profitable ezine. |
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