|
|
| Marketing Information |
|
This Information Brought to you by TopWebProducts, knowledge is power. |
|
|
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare. This applies on three fronts. Firstly how many times have we waited to see how a company or product sells before joining? There is a very fine line between researching the background history of a company before joining and should I join or not! By carried out proper research we should then be able to make an informed decision. Sounds easy, but? In real life we are swayed by so many outside influences Including deceptive marketing practices. Examples. 1. You have seen the company or product a number of times. The website, the sales copy, emails etc, that you believe the Advertising, sales copy and make the decision. Remember if persistent sales copy can sway your decision, then it can work in your favor too? That is why autoresponders are an essential tool of marketers. They allow you to automate and personalize your follow up emails to your prospective and existing customers. My choice for autoresponders has to be ProAutoresponders. I use proAutoresponders to send out ~ The INDEX ~ ezine http://the-index-ezine.proautoresponder.com 2. We can be swayed by "HYPE" or by over imaginative and misleading advertising. 3. When we are presented with a product or service by a respected marketer or company. We can easily be coned or fooled into believing what ever we are told. There are new products released every day that have not had the proper testing or are inferior but because we trust the company or marketer we do not necessarily give the product a good check out before purchasing. i.e. Buyer beware! 4. Package marketing. This is often used when marketing a product, the manufacturer will use enhanced colors and a large box with a small product inside. In this case you are lead to believe the product is larger than it is or in some cases a person or child is used who has small hands to promote a product. A chocolate bar in a child's hand always looks larger until you buy one and it is gone in two or three quick bites. This type of advertising is not new, Mark Twain said this over 100 years ago. "Many a small thing has been made large by the right kind of advertising". Mark Twain (1835 ? 1910) Then the second type of procrastination is when your customers, downline or other prospects sit on the fence before making a decision to either make a purchase from your or to join your downline. The last type of procrastination is when your downline sit and wait for your leadership and for you to ? My advice is not to rely on others but to learn and make decisions based on your own observations, but if you get stuck, do ask for help. Internet Marketing is not all roses and is not so easy to make a fortune. Like any business there are a number of skills required. Some skills you can learn while others it may be best to either employ an expert or seek help. 3 and a half years a go I didn't know what html was, but I have learned by trial and error the basic html functions and now I have built quite a number of websites. I can even say I have helped and guided others with creating their own websites. There is no way that I could have afforded to hire a webmaster. For a while I procrastinated. But once I built my first website and boy was it a mess when I look back at it today. But I had taken the first step in learning. Many people, marketers included try to get by with the knowledge they currently have, but that is exactly what we will achieve. We will only ever get by! Most every task we do in life is learned. Instead of Procrastination and Deceptive Marketing, your goal should be to get your prospects to make a positive decision from honest and informative adverting. Deceptive marketing is likely to come back and bite you! It is far better to have tried and failed, than not to have tried at all. May your Website be Profitable. PETER GREEN, Editor of ~ The INDEX ~ ezine. Editor@Internet-income-index.com http://www.Internet-Income-Index.com Your Free Weekly Internet Marketing News, Ideas, Resources and Sources Ezine.
Check out the many ways to use this and learn about all the
aspects of each form of this that is available. Explore and learn
from all that is given here. There are many uses for this
in all of it's forms. For your use from TopWebProducts. |
|
|
|
RELATED ARTICLES
Matrix Web Sites - Scam or NOT? While I am not talking about the movie "Matrix", you may be wondering like many others if Matrix Web Sites are Legal! How to Pick a Winning Business Name What's in a name? Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money. Off the Shelf Small Business Mapping Software All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles. We recommend the following companies and CD ROM mapping software: Mortgage Marketing - How to Earn More Business From Realtors® Is your marketing strategy getting the results you desire? Do You Know Where Your Marketing Dollars Are Going? We all know the importance of marketing to increase sales and bring in new business. Non Products Exist in this World "Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. They are within its legal boundaries. Economically the other two areas are as much part of business." - Peter Drucker, Managing for Results. How to Convey Trustworthiness in Direct Mail Marketing Sales Letter A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, "The Age of Skepticism." The Beginners Mail Order Opportunity Guide The "Mail Order" business is not a business of itself, but isanother way of DOING business. Mail Order is nothing more or lessthan selling a product or service via advertising and the offersyou send out by mail. Therefore, to start and succeed in a mail order business of your own, you need just as much, and in some cases, more business than you would need in any other mode of business. Three Alternative Methods On Getting Quality Testimonials with Bonus Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey. Why Do They Buy? A recent issue of Entrepreneur magazine included a marketing story with five important questions all business owners should be able to answer about themselves and their competition. Beyond Fear And Greed: Emotions That Sell Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn't there more to life than those two emotions? Marketing To Women Recent studies concerning the "new world of women" have been released. Some of the major findings may be surprising to you (less so if you are a woman). Today's woman is so busy, her life is full. She doesn't have enough time for herself. She certainly doesn't have a lot of time for your marketing message. So what do you need to do to reach her? Features vs. Benefits vs. End Results If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation. Spring Cleaning: How To Do It In Your Business To Make More Room For Success With the arrival of Spring, I decided to get outside and into my garden. I had neglected to do some basic maintenance during the previous months and wondered if my plants suffered any permanent damage as a result. The 4 P s of Marketing: Effective Marketing Programs Depend On Them There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business. 4 Dynamic Marketing Tactics Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business. Mortgage Marketing - Viral-Email, Referral Marketing Strategy This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business. Down To The Wire When you want to win and woo new clients with national publicity -- and don't have an enormous budget to distribute your message -- turn to the news wires. But first, be sure you're telling a story that's worth printing. Successful Non-for-Profit Fundraising Letters Share Eight Qualities You'll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. So can you.
|
| home | main | site map |
| TopWebProducts © 2006 |