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Marketing Information

In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness".

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas gathered from marketing experts to help you make the most of a slim marketing budget:

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.3. Use buddy marketing to promote your business. For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.4. Answer Your Phone Differently. Try announcing a special offer when you answer the phone. For example you could say, "Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer." The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you're tied up in a queue, but who do you know that has a live message? I certainly haven't heard of anyone. Make sure your offer is aggressive and increase your caller's urgency by including a not-so-distant expiration date.5. Stick It! Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.6. Send A Second Offer To Your Customers Immediately After They've Purchased Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.7. Newsletters. Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site. 8. Seminars/ open house. Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you'll be rewarded with a nice turnout and media coverage. If it's a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.9. Bartering. This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.10. Mail Outs. Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering.

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles. You can even rewrite them if you want. Just allow other people to republish them. For details visit:http://www.ldpublishing.com/viralarticletoolkit.html 2) Interview An Expert - You could interview an expertin exchange for free publicity. Just ask them questions.It could be about their personal and/or professional life.You want the interview to be long enough to create an article. 3) Excerpts Of Information - You could ask a writer or publisher to use excerpts of their information to create an article in exchange for giving them free publicity. You both could share the resource box of the article. 4) Hire A Ghostwriter - You could hire a ghostwriter to write an article for you. They would write it and you could add your name as the author, a resource box and your web site link.----

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That?s why you should ensure that your copy is scanner friendly. That means placing headlines, subheads, and other devices throughout your copy that?s compelling enough to sell your customers on your business. How can you turn the casual scanner into an active reader? More importantly, how can we turn a scanner into a buyer? First, ensure that your headlines can stand alone, without the support of other sentences. For most, that means getting rid of those one-word headlines. Headlines should include the benefit of your offering, evoke curiosity, or compel the scanner to read the main copy. Don?t forget the subheads. They also should be compelling, preferably complementing the headline, giving enough power to nudge your reader from scanning to reading mode. Keep in mind good subheads support the main promise of your copy. If your headline, for example, promises to help your customers lose weight, your subheads could briefly explain that your product is clinically proven or has a secret ingredient. Subheads are also a great place to introduce your offers. Another way to be a scanner?s friend is to use short paragraphs. Rule of thumb: Keep paragraphs between 3 to 5 sentences. If you must use a long sentence, place a short snappy paragraph after it. The most popular way to generate interest: Use underlines, boldface, highlights, and italics throughout your copy, carefully. Too much can leave your customers overwhelmed and likely to stop scanning and move on. When using these tools remember, the purpose is to emphasize certain points. Some ideas on what you should highlight in your copy: * Call-to-actions phrases, like buy now, subscribe here, or receive your special offer today. * Contact information, including toll-free numbers, emails, and web-sites. * Major benefits supporting the promise of your copy * Your rates and fees and how they compete * Your business or product?s name. Adding a second color to your copy boosts retention and readability. Especially, when using a medium that?s typically black and white like newspapers. What colors are best? Typically, the most used and most effective colors are red and blue. Try placing offers or premiums in different colors to emphasize and pull your customers in. P.S. Don?t forget the P.S. An important aspect, most readers read the end, first. It?s a great spot to recap your offer and restate your benefits. This may also be a good spot to add a bonus, premium, or guarantee

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that?s available at the time. Whether you budget is Ł600 or Ł6000, I can show you how it?s done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now. Have a look at this list of ten great ways of marketing. I guarantee, that nearly all web site owners will not have every one of these simple methods in place right now. Please pick at least two that you're either not doing, or not doing that well - and MAKE A DECISION to add them to your marketing mix in the weeks ahead: Direct Mail Internet Marketing Email Marketing Advertising Telephone Marketing Direct Sales Strategic Alliances Referral Systems PR Additional Products/Services We will tackle these in order Direct Mail Direct mail is often overused and badly done. It?s got a bad reputation over the years, mainly due to spammers, used instead of the telephone or by con artists seeking their next victim. There are a lot of myths and nonsense about mailings. You may want to print this out, because in my continuing efforts to help you reach success ? I am about to share the secrets of direct mail - I?d be surprised if the contents of this mail does not save you thousands of pounds over the next 12 months. By the way, if you are totally new to Direct Mail - ?It?s anything sent by post, sales letters, electronic mail or brochures etc? I want to dispel some things about DM to you. ?Direct Mail doesn?t work? . This ingenious conclusion is arrived at by the fact that most people throw most of the mail we get directly in the bin - therefore the thinking is that it's a waste of money. The truth is that 90 out of 100 people might throw your mailing in the bin, but if 5 people look at it, 5 more read it and one of those 5 buys from you - you may well have a highly profitable mailing. Last week I sent 400 emails to potential clients, and got 37 replies. That?s to say that 37 people actually read my mail, and I got exactly 9 new clients as a result. Now what would happen if I doubled my mailings next week? I could expect from 800 mails, about 80 replies and maybe 20 sales! And that?s easily doable by the way, because I?ve done it. But saying that, your mailing may not work ? it depends on what you say, price involved and some products may just not be suited to an email campaign. It?s very much a numbers game, but one thing is certain, email is free! You have to enter this knowing that most of your mailings will go unread, but at least it?s cheaper than other advertising methods. Large companies like Capital One, know their mailings DO work ? they?ve spent a fortune fine tuning and testing these campaigns. But just to warn you ? direct mail can fail, and they are the ones, usually, small to medium businesses send out, because they don?t understand what they are really doing. If it?s done right, it will make your profits increase dramatically, and when it?s done badly ? it can eat into a budget, so be very careful! There are 2 types of mailings: Potential Customers Existing Customers If you don?t do much mailing ? start doing some now. It?s easy to not email out of fear of upsetting clients, scared of bombarding them with too many mails, thus losing a sale. That?s crazy and it?s to nobodys advantage. Actually, most sales emails are helpful and quite genuine. I was once told ?You?ve got to be mad to not listen to a salesman ? they might have something you need!? So next time you receive a mail or telesales call, consider that it could well be in your favour. And there really is nothing wrong with sending out 2 mails each week.. So don?t worry. I have noticed that many clients are sitting with 1000?s of email addresses ? yet they aren?t contacting these clients. That?s like throwing money down the drain. They could say NO, then again they could say YES to your product. Imagine if a further 10 bought your services next week ? how do you feel about not emailing those customers now? Try it today?.. Think of something you can offer these customers, you must have something you can offer! Even something for free. Send them a letter and measure the response. If it works, mail them and measure the results. If it keeps on working, keep on doing it! The best email is a personal communication with a customer you know. It may read as follows: Dear----------- I wanted to follow up after your purchase of (your product) on (date) to see how it's working out for you and to thank you for your continuing business. If you have any questions or concerns, please let me know by return email, or feel free to call my private phone number. Many Thanks Regards Mr X Your customer is going to open, read and appreciate an email like this. They may even respond to it, and even if they don't, it doesn't look like spam or bug anyone. And they probably will appreciate that. ------------------------------...Give it a go ? you?ll be surprised. Regards Christopher Given www.busigen.com

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart Reid

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area.

Large One?

Here's a proven, and truly easy way to start increasing your sales, immediately.

Make More Sells With Colors

How Colors Effect Our Emotions?

The Fine Art of Relationship Marketing

The buzzword these days is ?relationship? marketing. Just what is it? And why is it important? Relationship marketing is so much more than ?networking. It?s gathering support of your friends, peers, and business contacts. It?s developing strong, lasting, unique relationships with your most valuable asset, your customer. It?s what keeps people ?coming back for more.? It?s an excellent way to shorten the traditional routes of building trust, create opportunities, increase valuable contacts, to achieve success and excel in business.

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)

More Articles from Marketing Information:
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OpenAIâ€™s Marketing Efforts Are Embarrassingly Ineffective, New Consumer Research Finds - Futurism

OpenAIâ€™s Marketing Efforts Are Embarrassingly Ineffective, New Consumer Research Finds Futurism

How marketing procurement is starting to show up around ad industry events - Ad Age

How marketing procurement is starting to show up around ad industry events Ad Age

36 Predictions for Social Media Marketing in 2026 - Social Media Today

36 Predictions for Social Media Marketing in 2026 Social Media Today

CMOs share what brands get wrong when marketing to Gen Z - Marketing Dive

CMOs share what brands get wrong when marketing to Gen Z Marketing Dive

Creator Power Player Night Is Pushing Into the Experiential Entertainment Business (Exclusive) - The Hollywood Reporter

Creator Power Player Night Is Pushing Into the Experiential Entertainment Business (Exclusive) The Hollywood Reporter

From hockey dreams to marketing schemes: Webster's Ryan Winn showcases talents on NBC's 'On Brand' - WHEC.com

From hockey dreams to marketing schemes: Webster's Ryan Winn showcases talents on NBC's 'On Brand' WHEC.com

The holy grail of modern marketing - Fast Company

The holy grail of modern marketing Fast Company

Corporate Pressure Killed Lululemonâ€™s Creative Soul - ADWEEK

Corporate Pressure Killed Lululemonâ€™s Creative Soul ADWEEK

Youâ€™re paying your sales and marketing teams to sabotage each other - MarTech

Youâ€™re paying your sales and marketing teams to sabotage each other MarTech

Richard â€Docâ€™ Aplin, emeritus professor of marketing, dies at 96 - Cornell Chronicle

Richard â€Docâ€™ Aplin, emeritus professor of marketing, dies at 96 Cornell Chronicle

Purdue Brand Studio honored for excellence in content marketing, social media - Purdue University

Purdue Brand Studio honored for excellence in content marketing, social media Purdue University

Vt. attorney general settles with â€Angiâ€™ over misleading marketing - WCAX

Vt. attorney general settles with â€Angiâ€™ over misleading marketing WCAX

Marketing Insights 10-15-2025 - iowafarmbureau.com

Marketing Insights 10-15-2025 iowafarmbureau.com

Crosby Marketing Donates 650 Volunteer Hours and $20,000 on Inspiring Actions That Matterâ„˘ Day - Eye On Annapolis

Crosby Marketing Donates 650 Volunteer Hours and $20,000 on Inspiring Actions That Matterâ„˘ Day Eye On Annapolis

The Bonkers Book Marketing Ploy That Nearly Ruined a British Authorâ€™s Career - Mental Floss

The Bonkers Book Marketing Ploy That Nearly Ruined a British Authorâ€™s Career Mental Floss

Marketingâ€™s Future Depends On Frameworks That Speak Finance - AdExchanger

Marketingâ€™s Future Depends On Frameworks That Speak Finance AdExchanger

The New AI Marketing Playbook - WIRED

The New AI Marketing Playbook WIRED

'Mass marketing' drug dealer jailed - Yahoo News New Zealand

'Mass marketing' drug dealer jailed Yahoo News New Zealand

Law Firm Reaffirms Commitment to Irvine Community with New Marketing Efforts - Law Firm Newswire

Law Firm Reaffirms Commitment to Irvine Community with New Marketing Efforts Law Firm Newswire

Madison Logic-Harris Poll Survey: 73% of Marketers Say AI-Generated Creative is the Future of B2B Advertising - Chief Marketer

Madison Logic-Harris Poll Survey: 73% of Marketers Say AI-Generated Creative is the Future of B2B Advertising Chief Marketer

Knox County CVB wins four RUBY Awards for marketing excellence - Your Ohio News

Knox County CVB wins four RUBY Awards for marketing excellence Your Ohio News

Actor Terry Crews Is Face (and Singing Voice!) of College Football Marketing Campaign for Ram - Morningstar

Actor Terry Crews Is Face (and Singing Voice!) of College Football Marketing Campaign for Ram Morningstar

Vt. attorney general settles with â€Angiâ€™ over misleading marketing - WCAX

Vt. attorney general settles with â€Angiâ€™ over misleading marketing WCAX

Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams - MarTech

Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams MarTech

How Dhar Mann is turning scripted moral storylines into marketing opportunities - Ad Age

How Dhar Mann is turning scripted moral storylines into marketing opportunities Ad Age

What are the skills marketers should develop as we enter 2026? - MarTech

What are the skills marketers should develop as we enter 2026? MarTech

ADWEEK Introduces New Offerings During Advertising Week - ADWEEK

ADWEEK Introduces New Offerings During Advertising Week ADWEEK

iMDx Welcomes New VP Marketing to Prepare for Commercial Transplant Assay Launch - GlobeNewswire

iMDx Welcomes New VP Marketing to Prepare for Commercial Transplant Assay Launch GlobeNewswire

Trumbull County Tourism Wins 2 State Marketing Awards - Business Journal Daily

Trumbull County Tourism Wins 2 State Marketing Awards Business Journal Daily

Making Marketing Pay: Beating Break-even with Ad-supported IFC - PaxEx.Aero

Making Marketing Pay: Beating Break-even with Ad-supported IFC PaxEx.Aero

Cruise Planners Travel Franchise Unveils Fresh Marketing Tools to Inspire Travel & Connect Clients with Advisors - PR Newswire

Cruise Planners Travel Franchise Unveils Fresh Marketing Tools to Inspire Travel & Connect Clients with Advisors PR Newswire

How to create a Black Friday social media marketing strategy for the UK - Sprout Social

How to create a Black Friday social media marketing strategy for the UK Sprout Social

Insight Molecular Diagnostics appoints Steven Tahmooressi as VP of Marketing - Investing.com

Insight Molecular Diagnostics appoints Steven Tahmooressi as VP of Marketing Investing.com

TCS acquires US-based digital marketing provider ListEngage for $72.8M - Staffing Industry Analysts

TCS acquires US-based digital marketing provider ListEngage for $72.8M Staffing Industry Analysts

Beyond Efficiency: How AI is Rewriting the Rules of Brand Strategy - ADWEEK

Beyond Efficiency: How AI is Rewriting the Rules of Brand Strategy ADWEEK

Owen Lloyd to lead catalog marketing strategy and initiatives globally for Nettwerk Music Group - Music Business Worldwide

Owen Lloyd to lead catalog marketing strategy and initiatives globally for Nettwerk Music Group Music Business Worldwide

Bred cow market continues to see strong demand - Brownfield Ag News

Bred cow market continues to see strong demand Brownfield Ag News

Climaty AI Raises $2M to Pioneer Carbon-Conscious Marketing with Agentic AI - AI Insider

Climaty AI Raises $2M to Pioneer Carbon-Conscious Marketing with Agentic AI AI Insider

Islandersâ€™ Schaefer marks new era, draws in fans with marketing potential - Sports Business Journal

Islandersâ€™ Schaefer marks new era, draws in fans with marketing potential Sports Business Journal

CNBC star â€anxiousâ€™ Wall Street headed to stock market crash - The Hill

CNBC star â€anxiousâ€™ Wall Street headed to stock market crash The Hill

CREST showcase slated for Judd Hill Farmerâ€™s Market - Talk Business & Politics

CREST showcase slated for Judd Hill Farmerâ€™s Market Talk Business & Politics

Health Care Roundup: Market Talk - The Wall Street Journal

Health Care Roundup: Market Talk The Wall Street Journal

The bull market just turned 3 years old â€“ how long do they typically last after making that milestone? - CNBC

The bull market just turned 3 years old â€“ how long do they typically last after making that milestone? CNBC

GM Appoints New Chief Marketing Officer: Executive Shuffle - GM Authority

GM Appoints New Chief Marketing Officer: Executive Shuffle GM Authority

Watkins Glen Students Say Theyâ€™ve 'Seen Enough' Tobacco Marketing - WENY News

Watkins Glen Students Say Theyâ€™ve 'Seen Enough' Tobacco Marketing WENY News

Brainrot Marketing: Can You Use â€śChaoticâ€ť Content? - vocal.media

Brainrot Marketing: Can You Use â€śChaoticâ€ť Content? vocal.media

Fertilizer market fluctuations make 2026 planning a challenge for growers - Brownfield Ag News

Fertilizer market fluctuations make 2026 planning a challenge for growers Brownfield Ag News

Basic Materials Roundup: Market Talk - The Wall Street Journal

Basic Materials Roundup: Market Talk The Wall Street Journal

Effectiveness, creator marketing, AI usage: 5 interesting stats to start your week - Marketing Week

Effectiveness, creator marketing, AI usage: 5 interesting stats to start your week Marketing Week

Sanya, China: "Airline+Marketing" Strategy Boosts Its Growth into a World-Class Tourist Destination - Yahoo Finance

Sanya, China: "Airline+Marketing" Strategy Boosts Its Growth into a World-Class Tourist Destination Yahoo Finance

Viral Marketing Explained: How It Works, Key Examples, Pros & Cons - Investopedia

Viral Marketing Explained: How It Works, Key Examples, Pros & Cons Investopedia

Peoples Gas Holiday Market Returns to New Location in the Cultural District - Pittsburgh Magazine

Peoples Gas Holiday Market Returns to New Location in the Cultural District Pittsburgh Magazine

eServices Payment Technology and Public Safety Marketing merge to launch next-generation membership and donation solutions for Fire, EMS and Air Medical Services - Business Wire

eServices Payment Technology and Public Safety Marketing merge to launch next-generation membership and donation solutions for Fire, EMS and Air Medical Services Business Wire

Stock Market Today: Dow Claws Back Nearly 600; Tesla, Nvidia Stage Rebounds (Live Coverage) - Investor's Business Daily

Stock Market Today: Dow Claws Back Nearly 600; Tesla, Nvidia Stage Rebounds (Live Coverage) Investor's Business Daily

SOL, XRP Options Extend Market Reach of Cryptos - CME Group

SOL, XRP Options Extend Market Reach of Cryptos CME Group

Trader Joe's coming to Fulton Market - Crain's Chicago Business

Trader Joe's coming to Fulton Market Crain's Chicago Business

JPMorgan tells clients to buy Friday's stock market dip - CNBC

JPMorgan tells clients to buy Friday's stock market dip CNBC

The Curious Market Timing of Trumpâ€™s Tariff Threats - Bloomberg.com

The Curious Market Timing of Trumpâ€™s Tariff Threats Bloomberg.com

At CreatorIQ Connect, Marketers Confront Next Phase Of Creator Advertising: AI, Safety, And Scale - Net Influencer

At CreatorIQ Connect, Marketers Confront Next Phase Of Creator Advertising: AI, Safety, And Scale Net Influencer

CNBC anchor Andrew Ross Sorkin â€anxiousâ€™ about stock market crash: â€Reliving 1929â€™ - New York Post

CNBC anchor Andrew Ross Sorkin â€anxiousâ€™ about stock market crash: â€Reliving 1929â€™ New York Post

How Marketing Agency Strudel Connects Brands With TikTok Shop Opportunities - Net Influencer

How Marketing Agency Strudel Connects Brands With TikTok Shop Opportunities Net Influencer

Sales And Marketing Software Stocks Q2 Results: Benchmarking Sprout Social (NASDAQ:SPT) - Yahoo Finance

Sales And Marketing Software Stocks Q2 Results: Benchmarking Sprout Social (NASDAQ:SPT) Yahoo Finance

G20 risk watchdog warns of potential for financial market crash - Reuters

G20 risk watchdog warns of potential for financial market crash Reuters

Dow Jones Futures: Trump Tariff Comments Spark Market Gains; Broadcom, Nvidia, Oracle, Tesla Rally - Investor's Business Daily

Dow Jones Futures: Trump Tariff Comments Spark Market Gains; Broadcom, Nvidia, Oracle, Tesla Rally Investor's Business Daily

Online Sales Are Transforming the Market for Native Artists - Mother Jones

Online Sales Are Transforming the Market for Native Artists Mother Jones

â€Fighting on all frontsâ€™: B2B marketers on the â€multiplierâ€™ effect of brand - Marketing Week

â€Fighting on all frontsâ€™: B2B marketers on the â€multiplierâ€™ effect of brand Marketing Week

Crypto Remains Vulnerable to Market Crashes, 66% of Investors Plan To Double Down Anyway - Yahoo Finance

Crypto Remains Vulnerable to Market Crashes, 66% of Investors Plan To Double Down Anyway Yahoo Finance

Stock Market News for Monday, Oct. 13, 2025: Dow Surges as Trump Comments Allay China Fears - Barron's

Stock Market News for Monday, Oct. 13, 2025: Dow Surges as Trump Comments Allay China Fears Barron's

The latest jobs in search marketing - Search Engine Land

The latest jobs in search marketing Search Engine Land

Fed's Paulson anticipates more rate cuts to support job market - Reuters

Fed's Paulson anticipates more rate cuts to support job market Reuters

The great AI stock market crash! Has it already started? - Yahoo

The great AI stock market crash! Has it already started? Yahoo

Silver Roars Higher on Short Squeeze as Gold Rallies to Record - Bloomberg.com

Silver Roars Higher on Short Squeeze as Gold Rallies to Record Bloomberg.com

Third Indication for Kelun-Biotech's TROP2 ADC Sac-TMT Approved for Marketing by NMPA in EGFRm NSCLC Following Progression on EGFR-TKI Therapy - BioSpace

Third Indication for Kelun-Biotech's TROP2 ADC Sac-TMT Approved for Marketing by NMPA in EGFRm NSCLC Following Progression on EGFR-TKI Therapy BioSpace

Tariffs Have Potential to Reshape U.S. Beer Market - Food Manufacturing

Tariffs Have Potential to Reshape U.S. Beer Market Food Manufacturing

Analyst Who Warned About The Market Crash Makes Surprising Bitcoin Price Prediction - Yahoo Finance

Analyst Who Warned About The Market Crash Makes Surprising Bitcoin Price Prediction Yahoo Finance

The power of cross-channel marketing: why one-size-fits-all doesnâ€™t work - Dentistry UK

The power of cross-channel marketing: why one-size-fits-all doesnâ€™t work Dentistry UK

Design Eyewear Group enters childrenâ€™s market with KNCO acquisition - FashionNetwork USA

Design Eyewear Group enters childrenâ€™s market with KNCO acquisition FashionNetwork USA

Stock Market News Oct. 13, 2025: Dow snaps five-day losing streak, S&P 500 and Nasdaq post best days in five months as Trump softens rhetoric around China - MarketWatch

Stock Market News Oct. 13, 2025: Dow snaps five-day losing streak, S&P 500 and Nasdaq post best days in five months as Trump softens rhetoric around China MarketWatch

Fedâ€™s Paulson signals more rate cuts as job market risks rise - Mortgage Professional America

Fedâ€™s Paulson signals more rate cuts as job market risks rise Mortgage Professional America

Why GE Venova Stock Topped the Market Today - The Motley Fool

Why GE Venova Stock Topped the Market Today The Motley Fool

Are We Looking At A Market Meltdown? - Seeking Alpha

Are We Looking At A Market Meltdown? Seeking Alpha

Complete guide to user-generated content (UGC) in 2025 - Hootsuite

Complete guide to user-generated content (UGC) in 2025 Hootsuite

5 Things to Know Before the Stock Market Opens - Investopedia

5 Things to Know Before the Stock Market Opens Investopedia

Jim Cramer's top 10 things to watch in the stock market Monday - CNBC

Jim Cramer's top 10 things to watch in the stock market Monday CNBC

TrustStrategy Boosts Market Position with AI Investing Innovations for Smarter Portfolio Management - GlobeNewswire

TrustStrategy Boosts Market Position with AI Investing Innovations for Smarter Portfolio Management GlobeNewswire

Analysts warn of another crypto market crash today - Yahoo Finance

Analysts warn of another crypto market crash today Yahoo Finance

Micro-market at Jefferson Torresdale - Northeast Times

Micro-market at Jefferson Torresdale Northeast Times

Best Email Marketing Service & Software Reviews of 2025 - Business.com

Best Email Marketing Service & Software Reviews of 2025 Business.com

China's market rally faces test as U.S. trade rift flare: 'much more difficult couple of weeks now' - CNBC

China's market rally faces test as U.S. trade rift flare: 'much more difficult couple of weeks now' CNBC

Washington, D.C. housing market leans seller as prices hold steady - HousingWire

Washington, D.C. housing market leans seller as prices hold steady HousingWire

Andrew Ross Sorkin on the Stock Market Crash That Shattered America - Bloomberg.com

Andrew Ross Sorkin on the Stock Market Crash That Shattered America Bloomberg.com

Las Vegas Sands Corp. stock falls Monday, still outperforms market - MarketWatch

Las Vegas Sands Corp. stock falls Monday, still outperforms market MarketWatch

1 dead, 1 injured in crash on North Market - KTBS 3

1 dead, 1 injured in crash on North Market KTBS 3

Miami tops UBS list as most overvalued housing market - HousingWire

Miami tops UBS list as most overvalued housing market HousingWire

US Housing Market Falling Into â€Deflationary Vortex,â€™ Analyst Warns - Newsweek

US Housing Market Falling Into â€Deflationary Vortex,â€™ Analyst Warns Newsweek

NMZ: Playing The Muni Market The Right Way For Me (NYSE:NMZ) - Seeking Alpha

NMZ: Playing The Muni Market The Right Way For Me (NYSE:NMZ) Seeking Alpha

Air Serbia To Enter Canadian Market - Aviation Week Network

Air Serbia To Enter Canadian Market Aviation Week Network

Mega-cap Avago, Oracle lead Mondayâ€™s market cap stock movers - Investing.com

Mega-cap Avago, Oracle lead Mondayâ€™s market cap stock movers Investing.com

Stock Market Today: Dow Closes Nearly 1.3% Higher After Trump Softens China Threats â€” Live Updates - The Wall Street Journal

Stock Market Today: Dow Closes Nearly 1.3% Higher After Trump Softens China Threats â€” Live Updates The Wall Street Journal

San Francisco housing market stays hot in October 2025 - HousingWire

San Francisco housing market stays hot in October 2025 HousingWire

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So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.

How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market.

Making Networking Work
Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Well, yes, networking is a great way to build a business, but not necessarily the way a lot of people went about it.

Whats Your Selling Sentence?
What's your Selling Sentence? If you have a business, you need a selling sentence.

Competitive Research and Google
It all started out with an email message: "I am starting a new one of a kind company ... at least I think I'm one of a kind ... how do I find out who else out there might have beat me to the punch? And how do I build a web page to advertise my hopefully one of kind new business?"

Eight Steps To A Great Marketing Plan
Step 1: Where Am I Now?

Using Business Cards as Invitations
Business card size works well for invitations to special events.

15 Commandments Of Creating A Wealth Pulling Niche
Niches are like bathrooms; you never notice them until you need one." - Primm (From NicheBrain.com)

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers
Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time. They're just about ready to spend cash. Advertisers target "Now Buyers" because the pressure is on to make sales immediately. And, they know these prospects are most qualified, from a timing standpoint.

Mail Can Make You Money
Are you still waiting for business to turn around before you start direct mail marketing? Waiting around won't get you any business. The time to start is now.

Online Communities - A Marketers Wildest Dream and Worst Nightmare!
Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever they want under various topics. Some of these discussions get very heated while others go by nearly un-noticed. Spammers have made their mark in these communities by making many of these forums unbearable to legitimate marketers. Informational posts that are commercial in nature are often "Flamed" as being advertisements, solicitations, or even spam. This can easily discourage a new marketer, and possibly even destroy their career. The online community at www.eSpiritCommunications.Com is one acception. They have taken the "Flame" away by creating a online community for marketers, business owners, and consumers. The environment is friendly, and everyone posts and reads what they want in the forums. There are no "Bullies" running around because the rules allow advertising in appropriate categories.

Get FREE Web Tips From Your Competition
I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve. As listed above, they are providing their users with endless utilities to help you in your web search. So how can they help you with your site? Watch this: Go to Google (http://www.google.com) and type in the following, exactly as shown, using your business URL in place of the examplelink:www.yourwebsite.comThe results show you a listing of all sites that link to your site. While chances are your competition will not be listed, you can get an overview of the 'type' of websites that link to you. If there are a bunch of similar sites, that can help you with your marketing and target advertising in the future.Now here's where the fun begins. Now that you know who links to you, check out the competition. Put in those guys down the street who provide the same service you do.link:www.theirwebsite.comWho's linking to them? Are there some big names listed that you WISH were linking to you? You may find out that getting your name on that list is easier than you thought. Sometimes a simple email to the webmaster will get you added to the list. The more quality businesses that link to you, the higher your search engine results climb.Are there businesses that link to your competition that you didn't know exist? Maybe you can get a cheaper rate on parts, or better service from a vendor on that list. The possibilities are there, investigate!Want another idea? Go to your competition's website. Are they offering a service ONLINE that you only wish you could? Are they offering a custom login or other special feature that you don't have? Maybe you should consider offering those items to your customers. Give your customers something that keeps them coming back. Whether it's an online newsletter, a simple coupon, or other feature, get it online. Have fun learning from your competition, and good luck on increasing that bottom line!

What Are People Buying Online?
Benefits, that's what!

Wise Man Marketing
It's a sunny morning and you're sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.

Whats In a Business Card?
Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card? If you belong to a large corporation, you were probably issued business cards as a matter of course, almost as if it was a company perk. If you are in a small or home-based business, chances are you, personally, made the effort to get business cards, which entailed design, print and distribution. So if you went to all of the trouble of acquiring them, you should use them to your advantage. Here are a few tried and true rules for marketing with your card. 1. Never leave home without the cards. I have stopped for coffee already and had someone ask me for a card because they saw my car sign as I pulled into the local coffee shop lot. If you want people to discredit you as a businessperson, all you have to do is say "Oh sorry I forgot my cards today." I have even been to trade shows and fellow exhibitors were walking around without cards. You have not only lost an immediate opportunity to market your business, but you look like an amateur who doesn't deserve the business. 2. Is the information correct? The reality is that sometimes we change our contact information. If you know that there will be changes in the near future, then limit the number of cards you have printed. Do not, scribble out and hand write information on your card. Back to "Can anyone say amateur?" I said that to someone once and his reply was, "yes but business cards are expensive." That says two things to me: 1) he didn't shop around for a good price and 2) AMATEUR! The idea is to attract business not scare it away. 3. Does the card say what you want it to say? What message are you trying to get across? When designing a business card, think about the placement of information on the card. Is the key information in a prominent place on the card? Does the design work with the rest of your company image? Your business card should be an extension of your company just like your logo, stationery, checks, signage, website and more. They should all get across the same message and design. 4. Can prospective clients contact you easily with the information provided on your card? This is a big one! Is your website up to date? Do you check your email at least once a day? (and respond!) Is your email address professional (not mycompany@genericfreeemail.com) Is your voice mail message clear, concise and professional? In this day of technology everyone assumes you must have email and a website for your business to be successful. This is not necessarily true. If you do not conduct business via email or internet then do not put that information on your card. No matter what you use, the key is to be accessible. 5. Are you marketing with your business card? Keeping them in your pocket is a waste of time and money. Be clear about who your target client is. When you see an opportunity slip in your business card. Do not be rude and pushy, but confident that the person could benefit from your services. If you are not sure that your business card is getting you where you want, market test it. Give it to some friends and colleagues and ask them for their opinions. If your friends are not going to be honest with you, then try "strangers." At the next event you attend ask some people what they think of your design.

4 Steps to Successful Offline Drawings
There are many different ways to market offline, each important to your success. One of these being drawings. Not only does having a drawing bring attention to you and your product/service, but also brings you leads.

Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers. They do everything in house to save costs. They obviously have lots of cars to clean and this means plenty of customers. In fact as a mobile auto detailer or car washer this could be a half a days stop on your route or even a full day depending on the size or the paper. Think of the employees of a newspaper?

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