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Marketing Information

In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness".

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas gathered from marketing experts to help you make the most of a slim marketing budget:

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.3. Use buddy marketing to promote your business. For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.4. Answer Your Phone Differently. Try announcing a special offer when you answer the phone. For example you could say, "Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer." The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you're tied up in a queue, but who do you know that has a live message? I certainly haven't heard of anyone. Make sure your offer is aggressive and increase your caller's urgency by including a not-so-distant expiration date.5. Stick It! Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.6. Send A Second Offer To Your Customers Immediately After They've Purchased Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.7. Newsletters. Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site. 8. Seminars/ open house. Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you'll be rewarded with a nice turnout and media coverage. If it's a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.9. Bartering. This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.10. Mail Outs. Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering.

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles. You can even rewrite them if you want. Just allow other people to republish them. For details visit:http://www.ldpublishing.com/viralarticletoolkit.html 2) Interview An Expert - You could interview an expertin exchange for free publicity. Just ask them questions.It could be about their personal and/or professional life.You want the interview to be long enough to create an article. 3) Excerpts Of Information - You could ask a writer or publisher to use excerpts of their information to create an article in exchange for giving them free publicity. You both could share the resource box of the article. 4) Hire A Ghostwriter - You could hire a ghostwriter to write an article for you. They would write it and you could add your name as the author, a resource box and your web site link.----

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That?s why you should ensure that your copy is scanner friendly. That means placing headlines, subheads, and other devices throughout your copy that?s compelling enough to sell your customers on your business. How can you turn the casual scanner into an active reader? More importantly, how can we turn a scanner into a buyer? First, ensure that your headlines can stand alone, without the support of other sentences. For most, that means getting rid of those one-word headlines. Headlines should include the benefit of your offering, evoke curiosity, or compel the scanner to read the main copy. Don?t forget the subheads. They also should be compelling, preferably complementing the headline, giving enough power to nudge your reader from scanning to reading mode. Keep in mind good subheads support the main promise of your copy. If your headline, for example, promises to help your customers lose weight, your subheads could briefly explain that your product is clinically proven or has a secret ingredient. Subheads are also a great place to introduce your offers. Another way to be a scanner?s friend is to use short paragraphs. Rule of thumb: Keep paragraphs between 3 to 5 sentences. If you must use a long sentence, place a short snappy paragraph after it. The most popular way to generate interest: Use underlines, boldface, highlights, and italics throughout your copy, carefully. Too much can leave your customers overwhelmed and likely to stop scanning and move on. When using these tools remember, the purpose is to emphasize certain points. Some ideas on what you should highlight in your copy: * Call-to-actions phrases, like buy now, subscribe here, or receive your special offer today. * Contact information, including toll-free numbers, emails, and web-sites. * Major benefits supporting the promise of your copy * Your rates and fees and how they compete * Your business or product?s name. Adding a second color to your copy boosts retention and readability. Especially, when using a medium that?s typically black and white like newspapers. What colors are best? Typically, the most used and most effective colors are red and blue. Try placing offers or premiums in different colors to emphasize and pull your customers in. P.S. Don?t forget the P.S. An important aspect, most readers read the end, first. It?s a great spot to recap your offer and restate your benefits. This may also be a good spot to add a bonus, premium, or guarantee

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that?s available at the time. Whether you budget is Ł600 or Ł6000, I can show you how it?s done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now. Have a look at this list of ten great ways of marketing. I guarantee, that nearly all web site owners will not have every one of these simple methods in place right now. Please pick at least two that you're either not doing, or not doing that well - and MAKE A DECISION to add them to your marketing mix in the weeks ahead: Direct Mail Internet Marketing Email Marketing Advertising Telephone Marketing Direct Sales Strategic Alliances Referral Systems PR Additional Products/Services We will tackle these in order Direct Mail Direct mail is often overused and badly done. It?s got a bad reputation over the years, mainly due to spammers, used instead of the telephone or by con artists seeking their next victim. There are a lot of myths and nonsense about mailings. You may want to print this out, because in my continuing efforts to help you reach success ? I am about to share the secrets of direct mail - I?d be surprised if the contents of this mail does not save you thousands of pounds over the next 12 months. By the way, if you are totally new to Direct Mail - ?It?s anything sent by post, sales letters, electronic mail or brochures etc? I want to dispel some things about DM to you. ?Direct Mail doesn?t work? . This ingenious conclusion is arrived at by the fact that most people throw most of the mail we get directly in the bin - therefore the thinking is that it's a waste of money. The truth is that 90 out of 100 people might throw your mailing in the bin, but if 5 people look at it, 5 more read it and one of those 5 buys from you - you may well have a highly profitable mailing. Last week I sent 400 emails to potential clients, and got 37 replies. That?s to say that 37 people actually read my mail, and I got exactly 9 new clients as a result. Now what would happen if I doubled my mailings next week? I could expect from 800 mails, about 80 replies and maybe 20 sales! And that?s easily doable by the way, because I?ve done it. But saying that, your mailing may not work ? it depends on what you say, price involved and some products may just not be suited to an email campaign. It?s very much a numbers game, but one thing is certain, email is free! You have to enter this knowing that most of your mailings will go unread, but at least it?s cheaper than other advertising methods. Large companies like Capital One, know their mailings DO work ? they?ve spent a fortune fine tuning and testing these campaigns. But just to warn you ? direct mail can fail, and they are the ones, usually, small to medium businesses send out, because they don?t understand what they are really doing. If it?s done right, it will make your profits increase dramatically, and when it?s done badly ? it can eat into a budget, so be very careful! There are 2 types of mailings: Potential Customers Existing Customers If you don?t do much mailing ? start doing some now. It?s easy to not email out of fear of upsetting clients, scared of bombarding them with too many mails, thus losing a sale. That?s crazy and it?s to nobodys advantage. Actually, most sales emails are helpful and quite genuine. I was once told ?You?ve got to be mad to not listen to a salesman ? they might have something you need!? So next time you receive a mail or telesales call, consider that it could well be in your favour. And there really is nothing wrong with sending out 2 mails each week.. So don?t worry. I have noticed that many clients are sitting with 1000?s of email addresses ? yet they aren?t contacting these clients. That?s like throwing money down the drain. They could say NO, then again they could say YES to your product. Imagine if a further 10 bought your services next week ? how do you feel about not emailing those customers now? Try it today?.. Think of something you can offer these customers, you must have something you can offer! Even something for free. Send them a letter and measure the response. If it works, mail them and measure the results. If it keeps on working, keep on doing it! The best email is a personal communication with a customer you know. It may read as follows: Dear----------- I wanted to follow up after your purchase of (your product) on (date) to see how it's working out for you and to thank you for your continuing business. If you have any questions or concerns, please let me know by return email, or feel free to call my private phone number. Many Thanks Regards Mr X Your customer is going to open, read and appreciate an email like this. They may even respond to it, and even if they don't, it doesn't look like spam or bug anyone. And they probably will appreciate that. ------------------------------...Give it a go ? you?ll be surprised. Regards Christopher Given www.busigen.com

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart Reid

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area.

Large One?

Here's a proven, and truly easy way to start increasing your sales, immediately.

Make More Sells With Colors

How Colors Effect Our Emotions?

The Fine Art of Relationship Marketing

The buzzword these days is ?relationship? marketing. Just what is it? And why is it important? Relationship marketing is so much more than ?networking. It?s gathering support of your friends, peers, and business contacts. It?s developing strong, lasting, unique relationships with your most valuable asset, your customer. It?s what keeps people ?coming back for more.? It?s an excellent way to shorten the traditional routes of building trust, create opportunities, increase valuable contacts, to achieve success and excel in business.

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)

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Introducing CMO Insider â€” Your Guide to the Future of Marketing - Business Insider

Introducing CMO Insider â€” Your Guide to the Future of Marketing Business Insider

In Graphic Detail: The state of the marketing agency sector - Digiday

In Graphic Detail: The state of the marketing agency sector Digiday

How plant-based marketing took over everything â€” even diapers - vox.com

How plant-based marketing took over everything â€” even diapers vox.com

New Meridian tool puts MMM insights directly in marketers' hands. - blog.google

New Meridian tool puts MMM insights directly in marketers' hands. blog.google

The top 5 AI marketing activations to know about right now - Ad Age

The top 5 AI marketing activations to know about right now Ad Age

DMV decides not to suspend Tesla sales in California over deceptive marketing - Los Angeles Times

DMV decides not to suspend Tesla sales in California over deceptive marketing Los Angeles Times

Tesla avoids California sales ban by removing â€autopilotâ€™ from marketing - The Guardian

Tesla avoids California sales ban by removing â€autopilotâ€™ from marketing The Guardian

Tesla avoids 30-day California sales suspension after dropping misleading 'Autopilot' marketing - Electrek

Tesla avoids 30-day California sales suspension after dropping misleading 'Autopilot' marketing Electrek

â€Pew Pewâ€™: The Chinese Companies Marketing Anti-Drone Weapons on TikTok - WIRED

â€Pew Pewâ€™: The Chinese Companies Marketing Anti-Drone Weapons on TikTok WIRED

Kana emerges from stealth with $15M to build flexible AI agents for marketers - TechCrunch

Kana emerges from stealth with $15M to build flexible AI agents for marketers TechCrunch

Meta Updates Marketing API to Align With Latest Ad Shifts - Social Media Today

Meta Updates Marketing API to Align With Latest Ad Shifts Social Media Today

Google Brings Marketing Mix Modeling to the Masses, No Coding Needed - ADWEEK

Google Brings Marketing Mix Modeling to the Masses, No Coding Needed ADWEEK

Cotton, rice hit marketing year highs in mixed week for U.S. export sales - Brownfield Ag News

Cotton, rice hit marketing year highs in mixed week for U.S. export sales Brownfield Ag News

How a Competitor Analysis Tool Helps Businesses Improve Marketing ROI - Winter Haven News Chief

How a Competitor Analysis Tool Helps Businesses Improve Marketing ROI Winter Haven News Chief

Marketing Teams at Founder-Led Companies: Hereâ€™s What Nobody Tells You - Rolling Stone

Marketing Teams at Founder-Led Companies: Hereâ€™s What Nobody Tells You Rolling Stone

PRNEWS Unveils the Winners of the 2026 Content Marketing Awards - prnewsonline.com

PRNEWS Unveils the Winners of the 2026 Content Marketing Awards prnewsonline.com

Content marketing jobs are splitting in two - MarTech

Content marketing jobs are splitting in two MarTech

Research: 69% of Restaurants Are Adopting AI While 81% Increase Digital Marketing Investment - Restaurant Technology News

Research: 69% of Restaurants Are Adopting AI While 81% Increase Digital Marketing Investment Restaurant Technology News

Inside the Wuthering Heights Marketing Machine - Book Riot

Inside the Wuthering Heights Marketing Machine Book Riot

Hologicâ€™s VP of marketing on the companyâ€™s WNBA foray - Medical Marketing and Media

Hologicâ€™s VP of marketing on the companyâ€™s WNBA foray Medical Marketing and Media

How Will Marketing Learn to Measure AI? - Demand Gen Report

How Will Marketing Learn to Measure AI? Demand Gen Report

Ozark Marketing Bridal and Event Expo Tomorrow - Ozark Radio News

Ozark Marketing Bridal and Event Expo Tomorrow Ozark Radio News

Judge of the Day: Marketing needs to talk business, says Katie Jackson - The Drum

Judge of the Day: Marketing needs to talk business, says Katie Jackson The Drum

Media87 Named 2026â€™s Top Digital Marketing Agency and Local SEO Leader - markets.businessinsider.com

Media87 Named 2026â€™s Top Digital Marketing Agency and Local SEO Leader markets.businessinsider.com

Fraud, Retention, Marketing Tools; Assessing Income; STRATMOR on Org. Structure; Non-Agency Updates - Mortgage News Daily

Fraud, Retention, Marketing Tools; Assessing Income; STRATMOR on Org. Structure; Non-Agency Updates Mortgage News Daily

Media Effectiveness - Kantar

Media Effectiveness Kantar

Open Mic: Top Marketing Tips for Travel Advisors - TravelPulse

Open Mic: Top Marketing Tips for Travel Advisors TravelPulse

Baby and Mom Product Brand Frida Faces Backlash Over RisquĂ© Marketing Language - inc.com

Baby and Mom Product Brand Frida Faces Backlash Over RisquĂ© Marketing Language inc.com

AI + work: Understanding AI's impact on the labor market - Peterson Institute for International Economics

AI + work: Understanding AI's impact on the labor market Peterson Institute for International Economics

Digital Culture Group Launches â€śThe Forward 30,â€ť Honoring Marketing & Advertising Leaders Shaping the Industryâ€™s Future - Yahoo Finance Singapore

Digital Culture Group Launches â€śThe Forward 30,â€ť Honoring Marketing & Advertising Leaders Shaping the Industryâ€™s Future Yahoo Finance Singapore

How AI eliminates marketingâ€™s execution constraints - MarTech

How AI eliminates marketingâ€™s execution constraints MarTech

Microdrama apps stand out on mobile: Hereâ€™s what the numbers say - Marketing Dive

Microdrama apps stand out on mobile: Hereâ€™s what the numbers say Marketing Dive

Pavago LLC Reveals Performance Marketing Case Study Demonstrating Offshore Team Success - USA Today

Pavago LLC Reveals Performance Marketing Case Study Demonstrating Offshore Team Success USA Today

Energy & Utilities Roundup: Market Talk - The Wall Street Journal

Energy & Utilities Roundup: Market Talk The Wall Street Journal

Marketing Effectiveness - Kantar

Marketing Effectiveness Kantar

Add value, manage market volatility by selling beef directly to consumers - Beef Magazine

Add value, manage market volatility by selling beef directly to consumers Beef Magazine

Nationwide Marketing Group Expands Luxury Appliance Portfolio With Liebherr Appliances - Consumer Electronic News

Nationwide Marketing Group Expands Luxury Appliance Portfolio With Liebherr Appliances Consumer Electronic News

How sports marketing became all about fandom and community (not just sponsorship) - The Drum

How sports marketing became all about fandom and community (not just sponsorship) The Drum

CAGNY 2026: Key RSM takeaways for consumer businesses and the middle market - The Real Economy Blog

CAGNY 2026: Key RSM takeaways for consumer businesses and the middle market The Real Economy Blog

Basic Materials Roundup: Market Talk - The Wall Street Journal

Basic Materials Roundup: Market Talk The Wall Street Journal

Forget viral moments, fashion marketers shift to personal, brand-led experiences - report - FashionNetwork USA - The World's Fashion Business News

Forget viral moments, fashion marketers shift to personal, brand-led experiences - report FashionNetwork USA - The World's Fashion Business News

What an AI psychodrama taught me about marketing leadership - Marketing Week

What an AI psychodrama taught me about marketing leadership Marketing Week

Baby brand faces boycott over alleged R-rated marketing - thestreet.com

Baby brand faces boycott over alleged R-rated marketing thestreet.com

Highdive Appoints Isabel Long as Chief Growth and Marketing Officer - Little Black Book | LBBOnline

Highdive Appoints Isabel Long as Chief Growth and Marketing Officer Little Black Book | LBBOnline

Sprouts Farmers Market hires two in management - bluebookservices.com

Sprouts Farmers Market hires two in management bluebookservices.com

Coca-Cola turns to AI marketing as price-led growth slows - AI News

Coca-Cola turns to AI marketing as price-led growth slows AI News

Auto & Transport Roundup: Market Talk - The Wall Street Journal

Auto & Transport Roundup: Market Talk The Wall Street Journal

6 habits marketers should give up for Lent - Browser Media

6 habits marketers should give up for Lent Browser Media

TNT Sports, Sephora partner on Unrivaled â€glam roomâ€™ experience - Marketing Brew

TNT Sports, Sephora partner on Unrivaled â€glam roomâ€™ experience Marketing Brew

Tej International Pvt Ltd Expands Global Vision with Export & Marketing Director Swetta Kathuria Driving Brand Modernization - Yahoo Finance Singapore

Tej International Pvt Ltd Expands Global Vision with Export & Marketing Director Swetta Kathuria Driving Brand Modernization Yahoo Finance Singapore

The Stock Market Now Drives the Economy. How Much Longer Can That Last? - Barron's

The Stock Market Now Drives the Economy. How Much Longer Can That Last? Barron's

Largest US Gas Producer Vexed by Its Own Marketing Shortfalls - Energy Intelligence

Largest US Gas Producer Vexed by Its Own Marketing Shortfalls Energy Intelligence

In a Shift for Influencer Marketing, Dove Hair Is Sponsoring Honesty Over Praise - Roastbrief US

In a Shift for Influencer Marketing, Dove Hair Is Sponsoring Honesty Over Praise Roastbrief US

Mixed Signals Churn Stock Market Despite Recent Highs - The New York Times

Mixed Signals Churn Stock Market Despite Recent Highs The New York Times

Sustainable Marketing and Growth Strategy - Kantar

Sustainable Marketing and Growth Strategy Kantar

Pike Place Market installs new sign; original sign remains facing Pike Street - KING5.com

Pike Place Market installs new sign; original sign remains facing Pike Street KING5.com

Postpartum Care Brand Frida Baby Face Backlash Over Controversial Marketing - Forbes

Postpartum Care Brand Frida Baby Face Backlash Over Controversial Marketing Forbes

Nike Shoe Prices Rose in Secondary Sneaker Market in January - WWD

Nike Shoe Prices Rose in Secondary Sneaker Market in January WWD

Trump could attack Iran in days â€” what's at stake for the oil market - CNBC

Trump could attack Iran in days â€” what's at stake for the oil market CNBC

Indonesia Trade Deal Opens Major Market for U.S. Agriculture - Successful Farming

Indonesia Trade Deal Opens Major Market for U.S. Agriculture Successful Farming

Avia Collaborates With California MBA Students for Mobile Games Market Research - Business Wire

Avia Collaborates With California MBA Students for Mobile Games Market Research Business Wire

6 Stocks Driving the 2026 Stock Market Rotation - Morningstar

6 Stocks Driving the 2026 Stock Market Rotation Morningstar

MARKETING NEWS Price vs. quality: how consumer decisions are changing - Revista Merca2.0

MARKETING NEWS Price vs. quality: how consumer decisions are changing Revista Merca2.0

In South Florida's Hot Legal Market, Smaller Firms Need More than Salaries to Compete with New Arrivals on Talent - Law.com

In South Florida's Hot Legal Market, Smaller Firms Need More than Salaries to Compete with New Arrivals on Talent Law.com

What impact will Trump tariff ruling have on stock market? - Yahoo Finance

What impact will Trump tariff ruling have on stock market? Yahoo Finance

US Treasuries Fall After Supreme Court Scraps Trumpâ€™s Tariffs - Bloomberg.com

US Treasuries Fall After Supreme Court Scraps Trumpâ€™s Tariffs Bloomberg.com

Lead Generation Statistics for 2026: Key Marketing Data - G2 Learning Hub

Lead Generation Statistics for 2026: Key Marketing Data G2 Learning Hub

Marketers, You're Doing Reddit Wrong - Hello Partner

Marketers, You're Doing Reddit Wrong Hello Partner

Milwaukee rental market: Vacancy rates double, favoring renters - Milwaukee Journal Sentinel

Milwaukee rental market: Vacancy rates double, favoring renters Milwaukee Journal Sentinel

Can gold prices hold $5,000 as the U.S. housing market looks for stability - KITCO

Can gold prices hold $5,000 as the U.S. housing market looks for stability KITCO

China cannot profit from low tariffs and shield own market, EU trade chief says - Reuters

China cannot profit from low tariffs and shield own market, EU trade chief says Reuters

DC Big Flea Antiques Market Moves to New NoVA Venue - Northern Virginia Magazine

DC Big Flea Antiques Market Moves to New NoVA Venue Northern Virginia Magazine

Wilson Capital puts North Austin multifamily dev site near Q2 Stadium on the market - The Real Deal

Wilson Capital puts North Austin multifamily dev site near Q2 Stadium on the market The Real Deal

CT teen turns high school side hustle into traveling thrift market; next stop is Stamford - Stamford Advocate

CT teen turns high school side hustle into traveling thrift market; next stop is Stamford Stamford Advocate

Tesla's $3 Trillion Opportunity: How Optimus Could Dominate the Robotics Market in 2026 - The Motley Fool

Tesla's $3 Trillion Opportunity: How Optimus Could Dominate the Robotics Market in 2026 The Motley Fool

Silver in 2026 and Beyond: Rising Prices, Solar Substitution, and a Market Still in Deficit - CarbonCredits.com

Silver in 2026 and Beyond: Rising Prices, Solar Substitution, and a Market Still in Deficit CarbonCredits.com

PFAS Filtration Market worth $3.28 billion by 2031 - Exclusive Report by MarketsandMarketsâ„˘ - Yahoo Finance

PFAS Filtration Market worth $3.28 billion by 2031 - Exclusive Report by MarketsandMarketsâ„˘ Yahoo Finance

Unpacking the marketing industry trends forecast for 2026 - Marketing Dive

Unpacking the marketing industry trends forecast for 2026 Marketing Dive

Germany is discussing future gas market, including strategic reserve - Reuters

Germany is discussing future gas market, including strategic reserve Reuters

Appeals Court rules in favor of Nevada in prediction market dispute - Las Vegas Review-Journal

Appeals Court rules in favor of Nevada in prediction market dispute Las Vegas Review-Journal

PCE data, Amazon dethrones Walmart, Silicon Valley's 'vanlords' and more in Morning Squawk - CNBC

PCE data, Amazon dethrones Walmart, Silicon Valley's 'vanlords' and more in Morning Squawk CNBC

Here's How Morgan Stanley Beats the Market From Here - The Motley Fool

Here's How Morgan Stanley Beats the Market From Here The Motley Fool

Here's How Adyen Beats the Market From Here - The Motley Fool

Here's How Adyen Beats the Market From Here The Motley Fool

12 Best Email Marketing Platforms (2026) - Brevo

12 Best Email Marketing Platforms (2026) Brevo

5 Things to Know Before the Stock Market Opens - Investopedia

5 Things to Know Before the Stock Market Opens Investopedia

Meta To Host Virtual Marketing Summit On March 11 To Address AI-Driven Advertising Strategies - Net Influencer

Meta To Host Virtual Marketing Summit On March 11 To Address AI-Driven Advertising Strategies Net Influencer

Spring housing market gaining momentum in DC after storm delay - WTOP

Spring housing market gaining momentum in DC after storm delay WTOP

Sprouts Farmers Market to open 40-plus stores in 2026 - Chain Store Age

Sprouts Farmers Market to open 40-plus stores in 2026 Chain Store Age

Uber: Market Is Likely Pricing It Wrong By Ignoring Its Platform Moat (NYSE:UBER) - Seeking Alpha

Uber: Market Is Likely Pricing It Wrong By Ignoring Its Platform Moat (NYSE:UBER) Seeking Alpha

Morgan Stanley issues sharp take on the stock market - thestreet.com

Morgan Stanley issues sharp take on the stock market thestreet.com

The Great Decoupling: How AI Is Rewriting the Labor Market - InvestorPlace

The Great Decoupling: How AI Is Rewriting the Labor Market InvestorPlace

Testing backlog is latest bottleneck for Minnesotaâ€™s recreational marijuana market - Star Tribune

Testing backlog is latest bottleneck for Minnesotaâ€™s recreational marijuana market Star Tribune

Visit Virginiaâ€™s Blue Ridge celebrates record tourism growth in 2025, credits targeted marketing push - WVVA

Visit Virginiaâ€™s Blue Ridge celebrates record tourism growth in 2025, credits targeted marketing push WVVA

Types of Digital Marketing: The Marketerâ€™s Toolkit for 2026 - Simplilearn.com

Types of Digital Marketing: The Marketerâ€™s Toolkit for 2026 Simplilearn.com

New neon in town: Pike Place Market gets first new sign in nearly 100 years - KOMO

New neon in town: Pike Place Market gets first new sign in nearly 100 years KOMO

This Marketing Stock Is the S&P 500â€™s Top Performer Today. A Big Merger Helped. - Barron's

This Marketing Stock Is the S&P 500â€™s Top Performer Today. A Big Merger Helped. Barron's

49 Top Email Marketing Statistics - Forbes

49 Top Email Marketing Statistics Forbes

New Farmers Market Opens in Southwest Cape Coral - WINK News

New Farmers Market Opens in Southwest Cape Coral WINK News

Floodwaters threaten the Hmong flower farmers who help define Pike Place Market - KING5.com

Floodwaters threaten the Hmong flower farmers who help define Pike Place Market KING5.com

Downtown City Market Closed for the Day After Shoplifting Incident - Seven Days Vermont

Downtown City Market Closed for the Day After Shoplifting Incident Seven Days Vermont

How New-Age Social Media Marketing Is Changing and What You Need to Know in 2026 - Business.com

How New-Age Social Media Marketing Is Changing and What You Need to Know in 2026 Business.com

Soft market divergence: fin lines blinked first, cyber slid fastest, motor is still fighting gravity - Insurance Business

Soft market divergence: fin lines blinked first, cyber slid fastest, motor is still fighting gravity Insurance Business

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Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Well, yes, networking is a great way to build a business, but not necessarily the way a lot of people went about it.

Whats Your Selling Sentence?
What's your Selling Sentence? If you have a business, you need a selling sentence.

Competitive Research and Google
It all started out with an email message: "I am starting a new one of a kind company ... at least I think I'm one of a kind ... how do I find out who else out there might have beat me to the punch? And how do I build a web page to advertise my hopefully one of kind new business?"

Eight Steps To A Great Marketing Plan
Step 1: Where Am I Now?

Using Business Cards as Invitations
Business card size works well for invitations to special events.

15 Commandments Of Creating A Wealth Pulling Niche
Niches are like bathrooms; you never notice them until you need one." - Primm (From NicheBrain.com)

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers
Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time. They're just about ready to spend cash. Advertisers target "Now Buyers" because the pressure is on to make sales immediately. And, they know these prospects are most qualified, from a timing standpoint.

Mail Can Make You Money
Are you still waiting for business to turn around before you start direct mail marketing? Waiting around won't get you any business. The time to start is now.

Online Communities - A Marketers Wildest Dream and Worst Nightmare!
Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever they want under various topics. Some of these discussions get very heated while others go by nearly un-noticed. Spammers have made their mark in these communities by making many of these forums unbearable to legitimate marketers. Informational posts that are commercial in nature are often "Flamed" as being advertisements, solicitations, or even spam. This can easily discourage a new marketer, and possibly even destroy their career. The online community at www.eSpiritCommunications.Com is one acception. They have taken the "Flame" away by creating a online community for marketers, business owners, and consumers. The environment is friendly, and everyone posts and reads what they want in the forums. There are no "Bullies" running around because the rules allow advertising in appropriate categories.

Get FREE Web Tips From Your Competition
I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve. As listed above, they are providing their users with endless utilities to help you in your web search. So how can they help you with your site? Watch this: Go to Google (http://www.google.com) and type in the following, exactly as shown, using your business URL in place of the examplelink:www.yourwebsite.comThe results show you a listing of all sites that link to your site. While chances are your competition will not be listed, you can get an overview of the 'type' of websites that link to you. If there are a bunch of similar sites, that can help you with your marketing and target advertising in the future.Now here's where the fun begins. Now that you know who links to you, check out the competition. Put in those guys down the street who provide the same service you do.link:www.theirwebsite.comWho's linking to them? Are there some big names listed that you WISH were linking to you? You may find out that getting your name on that list is easier than you thought. Sometimes a simple email to the webmaster will get you added to the list. The more quality businesses that link to you, the higher your search engine results climb.Are there businesses that link to your competition that you didn't know exist? Maybe you can get a cheaper rate on parts, or better service from a vendor on that list. The possibilities are there, investigate!Want another idea? Go to your competition's website. Are they offering a service ONLINE that you only wish you could? Are they offering a custom login or other special feature that you don't have? Maybe you should consider offering those items to your customers. Give your customers something that keeps them coming back. Whether it's an online newsletter, a simple coupon, or other feature, get it online. Have fun learning from your competition, and good luck on increasing that bottom line!

What Are People Buying Online?
Benefits, that's what!

Wise Man Marketing
It's a sunny morning and you're sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.

Whats In a Business Card?
Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card? If you belong to a large corporation, you were probably issued business cards as a matter of course, almost as if it was a company perk. If you are in a small or home-based business, chances are you, personally, made the effort to get business cards, which entailed design, print and distribution. So if you went to all of the trouble of acquiring them, you should use them to your advantage. Here are a few tried and true rules for marketing with your card. 1. Never leave home without the cards. I have stopped for coffee already and had someone ask me for a card because they saw my car sign as I pulled into the local coffee shop lot. If you want people to discredit you as a businessperson, all you have to do is say "Oh sorry I forgot my cards today." I have even been to trade shows and fellow exhibitors were walking around without cards. You have not only lost an immediate opportunity to market your business, but you look like an amateur who doesn't deserve the business. 2. Is the information correct? The reality is that sometimes we change our contact information. If you know that there will be changes in the near future, then limit the number of cards you have printed. Do not, scribble out and hand write information on your card. Back to "Can anyone say amateur?" I said that to someone once and his reply was, "yes but business cards are expensive." That says two things to me: 1) he didn't shop around for a good price and 2) AMATEUR! The idea is to attract business not scare it away. 3. Does the card say what you want it to say? What message are you trying to get across? When designing a business card, think about the placement of information on the card. Is the key information in a prominent place on the card? Does the design work with the rest of your company image? Your business card should be an extension of your company just like your logo, stationery, checks, signage, website and more. They should all get across the same message and design. 4. Can prospective clients contact you easily with the information provided on your card? This is a big one! Is your website up to date? Do you check your email at least once a day? (and respond!) Is your email address professional (not mycompany@genericfreeemail.com) Is your voice mail message clear, concise and professional? In this day of technology everyone assumes you must have email and a website for your business to be successful. This is not necessarily true. If you do not conduct business via email or internet then do not put that information on your card. No matter what you use, the key is to be accessible. 5. Are you marketing with your business card? Keeping them in your pocket is a waste of time and money. Be clear about who your target client is. When you see an opportunity slip in your business card. Do not be rude and pushy, but confident that the person could benefit from your services. If you are not sure that your business card is getting you where you want, market test it. Give it to some friends and colleagues and ask them for their opinions. If your friends are not going to be honest with you, then try "strangers." At the next event you attend ask some people what they think of your design.

4 Steps to Successful Offline Drawings
There are many different ways to market offline, each important to your success. One of these being drawings. Not only does having a drawing bring attention to you and your product/service, but also brings you leads.

Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers. They do everything in house to save costs. They obviously have lots of cars to clean and this means plenty of customers. In fact as a mobile auto detailer or car washer this could be a half a days stop on your route or even a full day depending on the size or the paper. Think of the employees of a newspaper?

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