|
|
| Marketing Information |
|
This Information Brought to you by TopWebProducts, knowledge is power. |
|
|
Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing
What is database marketing? Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers. The Types Of Information To Collect The information will vary depending on the product or service you're selling. If you're selling a product that costs $2 you wouldn't collect information about their yearly income. If you're selling web space you wouldn't collect information about what type of books they read. The basic information you need would be all their contact information, purchase history, and birthday. You will need to decide what other information would benefit your business. How To Collect This Information Online It's pretty easy to collect this information online but the hard part is getting people to give it you. The best way to collect this information is to give them something FREE in return. Ask them to fill out an e-mail survey before subscribing to your free e-zine. Tell everyone who visits your web site they will get a free e-book when they fill out your online questionnaire form. Ask them this information before they sign up for a free contest at your web site. Sometimes you have to give a little something to get a little information online. Beneficial Uses For Your Database Find out your customers purchasing habits. Use the information to improve the design of your web site. Use it to write all your advertising material more persuasively. Find out the things they like or dislike about your business. Use the information to target your best prospects. Find out how much money your prospects or customers make. Use it to improve your customer service. Find out what new products or services they need or want. Use it to test ideas before launching a total sales campaign. Find out how to your improve your existing products or services. Use it to build your customer loyalty. Find out which benefits or features they like most about your products or services. Use it to send electronic greeting cards on holidays or on your customer's birthdays. The list of beneficial uses are endless. Do you see the importance of collecting this information? The Internet makes the process of collecting this information quicker and cheaper than offline methods. Take advantage of database marketing and watch your online profits skyrocket. May these database marketing secrets help you to make a lot of money. Warmly, I-key Benney, CEO Visit Maychic's website at: http://www.maychic.com And also Maychic's Amazon.com Store at: http://www.maychic.com/amazonstore Download free "TMT Power Secrets" Book-1 at: http://www.tmtworldwide.org
Check out the many ways to use this and learn about all the
aspects of each form of this that is available. Explore and learn
from all that is given here. There are many uses for this
in all of it's forms. For your use from TopWebProducts. |
|
|
|
RELATED ARTICLES
A Successful Solution: 10 Things to Consider A provocation for the coming year, decade, century or millennium. FREE Means MORE Business Why give freebies? Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas Parents are always looking for free and easy ways to improve their child's education. School funding plays a big part in the education that your child receives, especially if you are in a smaller school such as a church school or private, independently owned school. There are several school fundraising and fund raiser programs that a parent can participate in that will help with the goal of raising funding for their school. The following paragraphs describe some of the most easy, effortless and popular school fundraising ideas in which parents can participate: 1. Campbell's Labels for Education -- The Campbell's Labels for Education fundraising campaign has been around for many years and provides large amounts of funding to schools throughout the country each year. The process is simple -- simply peel off the labels of your Campbell's soups and turn them into your school. Your school will then send them in to Campbell's to redeem them for school funding. Also, did you know that all Campbell's labels aren't worth the same amount of money? I found that the Campbell's line of Chunky Chilis are actually worth 5 soup labels! Campbell's makes lots of other products that you can turn into your school for funding -- it's not just limited to soups! For more information on the Campbell's Labels for Education fund raising program and many of the Campbell's products that are worth funding for your school, visit the Labels for Education website. 2. General Mills Box Tops for Education -- This fund raising program is very similar to the Campbell's program listed above. Simply purchase any General Mills products with the Box Top for Education label on it, turn it in to your school, and they in turn will send it in for school funding. It's that simple. You can find out more about this fund raiser program by visiting the Box Tops For Education website. 3. Scrip Advantage -- The Scrip Advantage fund raising program provides school funding through purchasing of gift certificates from popular retailers (such as Macy's, JCPenney's, Home Depot, Shell, Kroger, and Gap) nationwide that it has relationships with in large quantities and at a discount. Scrip Advantage then makes these gift certificates available to nonprofit organizations (in your case, your school) at a discounted rate. When your school sells these same gift certificates to its families and members at face value, the difference between the discount rate and face value is the school's weekly profit. There are hundreds of retailers on the list, and your school is probably already a participant in the program. Call your school office to find out of they are a participant and sign up! If they aren't have them visit the Scrip Advantage website for more details on this fund raising program. 4. Your Local Grocery Store ? Many grocery stores have fundraiser programs where they will donate a percentage of the money you spend for groceries to the school or organization of your choice. For instance, in my area there is a Food Lion store that has a card called the MVP card where you can get grocery items at a discount price if you are a MVP member. Then each time I shop at Food Lion and use my MVP card, a portion of my total grocery purchase will be donated to my school. It's that simple! Hey, we all have to eat, so why not benefit your school in the process, since it is so effortless! To see if there is a Food Lion in your area, visit the Food Lion website. If there isn't then check with your local grocery stores -- I'm sure at least one of them has a similar fund raising program. 5. Restaurant Benefit Night -- This is an idea that I think is great! Local restaurants (such as Fuddruckers, Chick-Fil-A and CiCi's Pizza to name a few) have a benefit night that provides funding to the school or organization of your choice. It works like this -- you go to the restaurant and when you order your food, tell them the organization that you would like them to fund. The restaurant then takes a percentage of your meal total and donates it to the school or organization of your choice for funding. Many restaurants have these types of fund raising programs, so next time you go, inquire about it and enjoy your food even more, knowing your are funding your school! 6. Department Store Contributions -- Did you know that you can provide school funding every time you use your department store card? For instance, Target offers a school fundraising program where for every purchase you make on their Target Visa or Red Card, they will donate a percentage to the school of your choice. All you have to do is link your card to the school of your choice through the Target website and they'll send the money to your school. Again, it's just that simple! The paragraphs above list just a few easy and effortless school fund raisers and fund raising ideas. They don't require selling of candy bars, candles or pizzas (not that there's anything wrong with those fundraising ideas, but they require more effort), and they provide your school with funding year round, for buying items and things that you would normally buy anyway. Good luck with your school fund raisers and fund raising! How To Market A Seminar Have you ever left a seminar thinking: "I could have done a better job than that!" Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a seminar involves planning, time, and money. Understanding the ins and outs of the industry will go a long way in helping you hold a successful seminar. That's where I come in. Over the past 4 years, I have put on over 4,000 seminars, and a handful of national conventions. I will help you plan the event, and make sure that someone shows up! Two of the Biggest Hurdles As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need to be marketing, why don't we just do it? Is it for a lack of planning or that we're just not sure what to do or where to start? Tipical Mistakes in Marketing To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation: PowerPositioning: WillYouAcceptThisRose.com Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness. Their brand name has become synonymous with a commodity that has a strong demand. A lot the brand's success may be attributed to being the first successful soft drink on the mass market, other possibilities may be due to their perpetual multi-million dollar global marketing campaigns that span life-times as well as cultures. Whatever the cause, the Coke brand has a very successful & fortified position. Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process. Marketing Gurus : Do You Need One? Its become fashionable to bash marketing "gurus" nowadays. Making More With Existing Clients Have you ever put on a jacket you haven't worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets - sources of additional revenue waiting to be discovered and tapped. Top 5 Tips For Media Selection Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. But there are a number of other options depending upon what you are trying to accomplish. Marketing For Just Cause Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. Give me a Referral any Day - the Power of Networking I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was ? a speedy solution was necessary BUT I did not know anybody who repairs freezers. For the first time in some years I nearly reached for the Yellow Pages ? a pristine copy that never sees the light of day ? but sense prevailed and I consulted my wife. She rang her friend who works in a local hospital. They have an internal communication system for the employees to ask questions or post messages and within 30 minutes we had the choice of three prospective service engineers and one name had been suggested by three separate people. The choice was simple and ? yes Mr Freezerman turned up and was superb! 10 steps to promote your business 1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don't see regularly ? relatives, friends, ex-colleagues etc. Send each of them a friendly email or postcard to let them know what you're up to. Ask them for feedback, advice or contacts of anyone who might be interested in hearing about your business. Don't be shy! People love to help. For practical tips on promoting your small business visit Guerrilla Marketing How Effective Customer Surveys Will Help Innovate Your Business Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets you set for your business. There's one sure-fire way to uncover the problems to get your company back on track. The answers are right in front of your nose. How To Start A Mail Order Business The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you send out by mail. Marketing Ideas Without Action Will Get You Nowhere! Marketing Ideas Without Action Get You Nowhere Knowing When To Charge More and To Charge Less More And More Are Keywords Destroying the Flow of Your SEO Copy? With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site visitors might think. There?s More to Marketing ROI (return on investment) Than Meets the Eye All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible." This is wrong think.
|
| home | main | site map |
| TopWebProducts © 2006 |