|
|
| Marketing Information |
|
This Information Brought to you by TopWebProducts, knowledge is power. |
|
|
How Can I Get Name Recognition?
Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services. Talk shows, both radio and television. Do something to get yourself noticed and send it to them. For example, we sent a fax to the television and radio stations that for anyone who was unemployed we would do a typeset resume for only $10. Channel 13 came out and interviewed us, and we were on their 6 p.m. news program. Send press releases to television and radio stations, in addition to newspapers. Make it short, concise, and eye catching. One tip is to put your picture on the press release. Be sure all the information you want to impart is in the first paragraph. Contact local newspapers, they love to do articles on home-based and small businesses. We have had excellent success getting both our newsletter and directory published in small local papers. In addition, these releases have also gotten us published in New Business Opportunities, Small Business Opportunities, and Income Opportunities to mention a few. Many of the businesses that we have written press releases for also have reported very good results. Volunteer your services to non-profit organizations. Give seminars and classes to establish yourself as an expert. In addition, if appropriate to your business, advertise on services like AOL, CompuServe, and Yahoo. We had a flood of responses for both our newsletter and consulting service, by advertising on CompuServe. Copyright DeFiore Enterprises 2000 Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com
Check out the many ways to use this and learn about all the
aspects of each form of this that is available. Explore and learn
from all that is given here. There are many uses for this
in all of it's forms. For your use from TopWebProducts. |
|
|
|
RELATED ARTICLES
Writing Marketing Copy That Sells When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once they've read it, you want them to decide that they need your product or service and either make a purchase or contact you for more information. Marketing From Both Sides Of The Ball In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company "playing the marketing game" or "establishing a marketing game plan". In many ways, referring to marketing as a game is an accurate way to explain it. In fact, it could serve as a highly effective way to convey the importance of it in any business model. A Successful Solution: 10 Things to Consider A provocation for the coming year, decade, century or millennium. Marketing Manual Sample Outline The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. If you own a small business you know the value of marketing, even if you do not have an MBA or a specialized MBA in Marketing. Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away Many service business owners these days are "giving away" their business services ? and then wonder why people aren't hiring them in droves. In the name of "marketing," business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners expect to be in business years from now. Even trained coaches, I believe, do too much pro-bono work. Why? They say that they need to practice, but the bottom line, IMO, is that they don't value their gifts. Getting Your Services Used Every day I talk with professional service providers who do great work, have a valuable service that really helps people?and struggle to get their services used as much as they'd like. Principles of Marketing 101 Marketing results should be measured in only one way ? increased sales. Marketing should not be considered an art form. Its mere existence is not enough. Marketing is the first step to the sale. There are seven underlying principles upon which to base your marketing strategy and efforts. Follow them and your business will be a raving success. Violate them and you will fail as so many small businesses do. Three Simple Ideas That Increase Profit? FAST! Are you spending more time trying to get new clients than actually working with them? 10 Reasons Why Businesses Fail at Marketing. 1) They don't fully understand it. Listen To What The Marketing Experts Say But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now. Whats Your NICHE Market ? III ? What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers! Making a Hit with Your Marketing Campaign Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campaign. How to Up-Sell Change As Freud cautioned, it's insanity to keep doing the same thing and expect different results. You know things have to change. Business as usual is a guarantee to fail. Your boss supports you, but is fairly lukewarm about resources and time commitments. Your staff agrees but then claim they are too busy. Activity traps, inertia, disinterest, ambivalence, fear? people fabricate (consciously or unconsciously) lots of reasons to avoid making change. This is a frequent organizational dilemma: a needed change stalls before you even get started. Corporate Cleavage I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men's Health magazine, I checked my Encarta dictionary and looked up the word "cleavage". Market Your Identity One of the most critical but overlooked parts of business success is using your identity. If you want to build a successful business you have to strike the word image from your vocabulary right from the start. Webster's Dictionary defines image as an imitation or representation of a person or thing. On the other hand, identity is defined as, the condition or fact of being the same in all qualities. Calling All Carbon-Based Lifeforms Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives. A Pass / Fail Test for Any New Market If you are considering entering a new target market, with an existing or new product or service, it makes sense to first systematically analyze the market in question via some fundamental market evaluation criteria. It is not only rational but most cost effective to determine if a new market pursuit makes sense for your company before any significant resources are further applied to the effort. Website Promotion Strategies For Targeted Web Site Traffic If you're looking to drive more targeted traffic to your web site, you'll want to pay close attention to the website promotion strategies presented in this article. Consumer Thinking And Search Marketing 12/20/04 The Money Making Secret of The Toll Booth Position I'm a marketing consultant and at one of my client-companies, acompany that, in less than 10 years, has gone from a $10 millionto a $100 million dollar business one of the people I work withfrequently has jokingly given herself the title, 'Vice President,Back-End.'
|
| home | main | site map |
| TopWebProducts © 2006 |