My Marketing Budget Is Small - How Can I Make The Most Of It?

Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business.

For example, it may not make sense or be necessary to market consistently all year long. Are their times when your particular industry is slow and customers are not likely to purchase? Conversely, are their times during the year when customers are more likely to be in the market for your product or service?

Schedule your marketing activities to take advantage of these peak times and to avoid what I call the "valleys" (when no one is in the market for what you are selling). Aim to persuade as many people as possible to buy from you when they are in the buying mood.

Ever notice how health clubs market heavily in January and in the spring? They know people are more likely to be focused on getting in shape at the beginning of a new year, and before summer and swimsuit season arrive. So they spend more marketing dollars and focus their promotional efforts during these times of year and they maintain a lower profile the rest of the year.

Ask yourself these questions: What "seasonality" exists in my business? How can I schedule my marketing to take advantage?

(C) 2005 Debbie LaChusa

20-year marketing veteranDebbie LaChusa has developed The 10stepmarketing System to help small business owners successfully market their business, themselves. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com

Check out the many ways to use this and learn about all the aspects of each form of this that is available. Explore and learn from all that is given here. There are many uses for this in all of it's forms. For your use from TopWebProducts.

The $100,000 Challenge

"Armed with nothing but the Internet Marketing knowledge you've amassed over the years and with only $100 in your bank...How do you set up an online business in a niche you're completely unfamiliar with in just 7 days... What will you do in these 7 days to guarantee that this business will be set to do AT LEAST $100,000 a year?"