|
|
| Marketing Information |
|
This Information Brought to you by TopWebProducts, knowledge is power. |
|
|
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v. or read books you have the beginning ingredients to a sweet recipe for a great year-round fundraiser. How so? By taking advantage of what's known as an affiliate program or in more common lingo -- partnering. How would you like to partner with the bohemoth Amazon.com? Blockbuster? Disney? or even the giant Wal-mart? Your organization would receive a commission or fee for every paying customer you sent their way. No products to deliver, cakes to bake or cars to wash. It's easy to do, it's free, and is earning a lot of private individuals in the know a mountain of money. Here's how it might work for you: You partner with Amazon.com by filling out a simple form and setting up an account where your checks will be sent. And then let's put a link up on your website to Amazon.com that is linked to your affiliate account. Now what if you told your donors, church members or other friends of your cause that they could get great books, gifts, cd's and videos through your site and help your organization with your funding needs at the same time? Do you think you'd have any takers? I think you might have a lot! Now Amazon.com may or may not be a match for you. But...the good news is there are literally thousands of affiliate programs, many of which are bound to fit your organization like a glove. Maybe you would like to get involved with something to do with pets...you could partner with PetSmart or PetMeds. Would you like to do something related to kids?...lots of great programs, like Ident-A-Kid, to keep kids safe. Of course try to match your affiliate programs to interests that many of your donors share. Here are a some places that will get your creative juices going. One of the biggest managers in the affiliate programs is Commission Junction, you can find them at www.cj.com, you will find hundreds of partnering opportunities from brand names you know and trust. Another great resource to checkout is www.clickbank.com, known as Clickbank, they specialize in electronic books and software with thousands of titles to choose from. Also many companies, such as Wal-mart manage their own affiliate program which means you can partner up directly from their site. It's great fun and can be highly profitable to look for the words "affiliate program" on a web page. How much can you earn? Earnings vary widely with commission ranging from 2% to 75%. Some pay flat fees, for example some satellite companies pay up to $100 for giving away free installations of their system. Now a word to the wise is play it safe. Stick with the companies you know. You will have better success at raising funds with well known and respected companies and you won't have to worry about your funds reaching your organization. So the secret is out. Find a great partner, let your donors know they can get great products and services they were going to purchase anyway, and help a fantastic cause at the same time. Want more fundraiser tips or help? Click over to www.MyUltimateFundraiser.com Article by Travis Sago a veteran fundraiser for several non-profits including The Special Olympics, Battered Women's Shelter, and Arkansas Fraternal Order of Police. http://www.MyUltimateFundraiser.com
Check out the many ways to use this and learn about all the
aspects of each form of this that is available. Explore and learn
from all that is given here. There are many uses for this
in all of it's forms. For your use from TopWebProducts. |
|
|
|
RELATED ARTICLES
Your Marketing ? From The Couch To The Cash Register When you put time or money into any marketing plan, your only objective is to MAKE A SALE. Are you sure your marketing is going to get your customer from their couch to your cash register? The Great Direct Marketing Conundrum Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial lack of money and cash flows. A small cash strapped business would also find it a little uphill to get outside funding. The best way, anybody will tell you, is to advertise... all big companies do it, and get good returns. Undoubtedly, advertising, even PR, has a great impact on sales, but for a home business owner these may be cost prohibitive in the beginning. The trick is in getting a little creative and using low cost ? high impact strategies. Go through help sites on the Internet and you'd be spoiled for choices. Tipical Mistakes in Marketing To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation: 21 Must-Have Web Site Elements Your Web site should be the cornerstone of your client seduction efforts. The site is your silent salesperson -- the one with whom prospective clients visit before granting you permission to meet with them. Do You Know Where Your Marketing Dollars Are Going? We all know the importance of marketing to increase sales and bring in new business. Principles of Marketing 101 Marketing results should be measured in only one way ? increased sales. Marketing should not be considered an art form. Its mere existence is not enough. Marketing is the first step to the sale. There are seven underlying principles upon which to base your marketing strategy and efforts. Follow them and your business will be a raving success. Violate them and you will fail as so many small businesses do. How to Use Your Newsletter to Research Your Market A few decades ago, in the early days of automatic banking terminals, the management at Citibank made a somewhat reluctant decision to introduce automatic tellers. The Seven Vital Steps You Must Know To Ensure Direct Mail Success 1. Your Most Valuable Asset Stay in Touch with Leads and Get More Closes How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot. Networking: The Cost of a Connection "Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper." One-Two-Three Punch Marketing Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it's a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like. Hermey Wants To Be A Dentist December marked the 40th anniversary of the original broadcast of the classic "Rudolph The Red-Nosed Reindeer"©, network television's longest-running, highest-rated holiday special. From my earliest childhood memories, watching Rudolph has been a tradition, one that continues today with my own family. 10 Ways to Get Your Flyers Noticed An inexpensive way to promote your services is to createvarious flyers and distribute them wherever you go -- pinthem to the bulletin boards at the library, bookstore,handout out at networking events, or playing tennis. Hereare 10 tips on how to get your flyer noticed and remembered. Differentiate or Die Sounds pretty harsh, doesn't it? Well, I can tell you from personal experience with both my own business and with my clients, "differentiate or die" is not an exaggeration. Whether you're a small one-person shop or a large government agency, solvency and the future of your business rely on you standing out in a competitive marketplace. Six Essential Principles for Marketing to Women Business Owners Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles. Whats In a Business Card? Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card? If you belong to a large corporation, you were probably issued business cards as a matter of course, almost as if it was a company perk. If you are in a small or home-based business, chances are you, personally, made the effort to get business cards, which entailed design, print and distribution. So if you went to all of the trouble of acquiring them, you should use them to your advantage. Here are a few tried and true rules for marketing with your card. 1. Never leave home without the cards. I have stopped for coffee already and had someone ask me for a card because they saw my car sign as I pulled into the local coffee shop lot. If you want people to discredit you as a businessperson, all you have to do is say "Oh sorry I forgot my cards today." I have even been to trade shows and fellow exhibitors were walking around without cards. You have not only lost an immediate opportunity to market your business, but you look like an amateur who doesn't deserve the business. 2. Is the information correct? The reality is that sometimes we change our contact information. If you know that there will be changes in the near future, then limit the number of cards you have printed. Do not, scribble out and hand write information on your card. Back to "Can anyone say amateur?" I said that to someone once and his reply was, "yes but business cards are expensive." That says two things to me: 1) he didn't shop around for a good price and 2) AMATEUR! The idea is to attract business not scare it away. 3. Does the card say what you want it to say? What message are you trying to get across? When designing a business card, think about the placement of information on the card. Is the key information in a prominent place on the card? Does the design work with the rest of your company image? Your business card should be an extension of your company just like your logo, stationery, checks, signage, website and more. They should all get across the same message and design. 4. Can prospective clients contact you easily with the information provided on your card? This is a big one! Is your website up to date? Do you check your email at least once a day? (and respond!) Is your email address professional (not mycompany@genericfreeemail.com) Is your voice mail message clear, concise and professional? In this day of technology everyone assumes you must have email and a website for your business to be successful. This is not necessarily true. If you do not conduct business via email or internet then do not put that information on your card. No matter what you use, the key is to be accessible. 5. Are you marketing with your business card? Keeping them in your pocket is a waste of time and money. Be clear about who your target client is. When you see an opportunity slip in your business card. Do not be rude and pushy, but confident that the person could benefit from your services. If you are not sure that your business card is getting you where you want, market test it. Give it to some friends and colleagues and ask them for their opinions. If your friends are not going to be honest with you, then try "strangers." At the next event you attend ask some people what they think of your design. How Your List Affects Postage Costs HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN DO ABOUT IT! The M-Word (Marketing) Phase 2 Last month we looked at what you need to do before you spend money on marketing brochures, a website, advertising or even go out to network. During Phase 1, it's all about crafting your message. Key steps include getting clear about your market niche, developing a clear message about how you solve your target clients' problems, articulating what makes you their best choice, packaging your services so clients will buy, and demonstrating why they should trust you. How To Perfect Your Marketing Message! When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science. Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes The highly entertaining Donald Trump's search for an apprentice turned into a hit reality TV show captured attention of millions of Americans and week after week delivered great insights into leadership, business and marketing savvy.
|
| home | main | site map |
| TopWebProducts © 2006 |