|
|
| Marketing Information |
|
This Information Brought to you by TopWebProducts, knowledge is power. |
|
|
The Forgotten Market
There are a great many online business people who are forgetting the potential that this particular forgotten market can be providing them. The forgotten market I am referring to is the off-line market and as for the potential, it could prove to be quite profitable for you. What you need to do though, is take the blinders off and focus on "all potentials" NOT JUST the one track mindset of setting up campaigns geared towards the online market. I understand that setting up an email campaign geared to the online market is easy in more ways than one. I mean the online community already "gets it" as far as how the internet and online marketing works, therefore the "education" isn't necessarily warranted or needed. Based on that it takes perhaps less time to see the fruits of your labour. HOWEVER ... What you are contending with when targeting just the "online" market is saturation. Those online stand a good chance of already being exposed to someone from your particular program already sending them something, therefore your message is lost. The offline market however haven't been exposed and therefore you have a fresh audience to target your message to. The question is "how do I reach them?" I'll get to the "how do I" in a second, but first let me explain to you WHY I am so bent on you considering the offline market. I have worked with my local Enterprise Center - in Ontario (Canada) these Centers provide those who want to start a business with information/support and guidance to get up and running. What I have done is sat down with my local center and asked, based on the coaches experience, what seemed to be some of the bigger challenges that their clients have been asking for help with. The majority responded in the area of marketing, more specficially online marketing and how to get their business online. These people are offline and therefore are the "forgotten market" that I was referring to. The reaching them quite frankly is the easy part of this whole process. What I did was, through talking with the business coaches, it made arrangements to faciliate a series of workshops geared towards online marketing and how to get a business online. It took a little work in writing the seminar, however, the end results were incredible. See, by doing these workshops I had a room of 20-35 targeted "visitors" to my workshop. They were there because they were INTERESTED in what the topic was and were looking for INFORMATION to help them. Within the confines of my workshop I was able to weave in my affiliate programs - the ones that related to the topic at hand. I explained how these products/services worked for them - the basic "WHY DO YOU NEED THESE IN YOUR LIFE" process. I also shared information that would help them know what to look for when looking for these specific products/services. Therefore, I am building trust and rapport with them. The end result??? I sold several products/services to these people and added to my affiliates. For those who were not quite ready yet to purchase, they signed up for my newsletter that deals specifically with the topic and again hits home why these products/services are beneficial to them when they come online. It was a huge win/win. The attendees recieved some good, solid information, the kind that helped them make a more informed buying decision. I received not only 25-35 SOLID members to my affiliate programs and/or made sales for the products/services I was promoting...but, it pegged me as their expert to the point where and if I decide to put on more seminars they want to know. HOW POWERFUL IS THAT??? Pretty powerful!! It isn't hard to put on a workshop or seminar, it takes a little time, but the end results are far worth it. Give it a shot, the first seminar may be a bit nerve racking for you, but get one under your belt and you will see just how effective it can be and you'll add it into your marketing mix for sure!! Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY! http://www.profitspace.com/coach
Check out the many ways to use this and learn about all the
aspects of each form of this that is available. Explore and learn
from all that is given here. There are many uses for this
in all of it's forms. For your use from TopWebProducts. |
|
|
|
RELATED ARTICLES
People Do Business with People They Like People do business with people they know and like! Sales and Marketing: Can One Exist Without the Other? Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department. Indeed, one would not survive a day without the other which is why in many smaller companies the account manager are responsible for both functions. Does Your Marketing Pass This 10-Point Test? Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up. The Seven Deadly Sins of Ineffective Nametags Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It will also identify you as well as your company in the minds of others. As a result, you will become more approachable and transform strangers into valuable connections. Unfortunately, nametags can become useless and ineffective when they are designed and worn without careful consideration. The Bare-Bones Basics Of Multi-Level Marketing Multi-level marketing is the biggest growth industry in the 1980's. It is the industry that has made corporate giants of Amway, Shaklee, Mary Kay and Herbalife. It has been termed as the last true rags-to-riches opportunity left in North America, and its ability to bring enormous incomes to almost anyone is legend. In fact, it is expected to make more new millionaires by 1990 than any other industry, and soon after will be the single most popular method of bringing new products to the consumer. Getting More From Your Customer We are all customers of one product or another. How is it we always seem to buy or shop from the same place? What is it that these businesses do to keep us coming back and buying from them? A large portion of the selection process that a customer goes through is done through advertising ? attracting and reminding customers through promotions. The Beginners Mail Order Opportunity Guide The "Mail Order" business is not a business of itself, but isanother way of DOING business. Mail Order is nothing more or lessthan selling a product or service via advertising and the offersyou send out by mail. Therefore, to start and succeed in a mail order business of your own, you need just as much, and in some cases, more business than you would need in any other mode of business. Find the Goldmine Within Your Business Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it?it's your customer base! But is it all of them? No ? definitely not. Then what the heck am I talking about? The Easiest Marketing Plan Youll Ever Find When it comes to marketing there's simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them. How to Win a Price War Any economics student can tell you that price is a matter of supply and demand. The market will bear a certain price point and settle into equilibrium. This is not very helpful when trying to determine the price for a new product. Price is a very confusing area of marketing for many people. The reason is probably because price is one of the most misused and abused marketing tools. Traditionally, there are three ways to set the price for a product: A Successful Solution: 10 Things to Consider A provocation for the coming year, decade, century or millennium. Beyond the Booth With the advent of spring, trade shows begin to blossom. Research suggests that tradeshows are where today's businesses invest much of their marketing budgets. According to EXPO Magazine, in 2005 revenue expenditures from booth sales will increase 27%! As these shows and conferences continue to grow in space and numbers, the challenge for businesses becomes how to maximize these shows to secure the greatest return on investment both in dollars and time. A Good Marketer: What?s the Measurement? As a business owner, you know how valuable being good at marketing is. Yet, I have found working with business owners for the past 20 plus years that 99.9% of them have never defined what a good marketer is -- what it means in their terms. 5 Steps to Success: A Surefire Way to Achieve Your Goals No doubt you started this year with some big ideas about what you wanted to accomplish. I know I did! Online Magazine Subscription Services Make Shopping Online Fun For Magazines If recreating the old experience of subscribing to magazines by filling out a subscription card is essential to the success as an Internet retailer, then MagMall.com takes top awards. The retailer has created a web site with all the ease of use of the original pop out cards through fast loading graphics, and an intuitively designed layout that is both easy to follow and navigate. How Testimonials Can Put You in the Spotlight If you need evidence that a testimonial or referral can help you, let me tell you a personal story: Open Doors by Building Relationships "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get others interested in you." - Dale Carnegie - Discovering The Benefits That Hook Your Prospect Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features.. Benefits, not features." Positioning For Success According to military historian David Chandler the campaigns of Napoleon Bonaparte consistently rose above the expected. For more than 20 years Napoleon showed genius and skill as a general on the field of battle. Networking the Media The media is a business's absolute best friend. It is THE source of information distribution to the masses. Even "bad" press has been known to stimulate business.
|
| home | main | site map |
| TopWebProducts © 2006 |