|
|
| Marketing Information |
|
This Information Brought to you by TopWebProducts, knowledge is power. |
|
|
Can Message Board Marketing Work For You?
One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two. But message boards can be great for another reason: They're a free, effective place to market your business. You spend nothing but your time, but you make valuable connections with potential customers, and get your name out to members and guests alike. With a link to your website included in your signature, you also can generate traffic. And, if those links are visible to guests, and the forum is indexed by search engines, those links may be counted by the spiders and improve your ranking. Naturally, there are rules to follow if you want to effectively add forums to your marketing arsenal. First of all, choose wisely. Keeping up to date with forum happenings takes time, and you want to make the most of it. So be sure you are posting on message boards that are visited by your prospects. You'll also get the most benefit from boards that allow you to put a link to your website in your signature, and that make those signatures visible to guests as well as members. Your signature should contain a link to your site, as well as a tag line. Be careful not to be too pushy in your signature. A quiet link and your USP are more effective than a blatant ad. Nothing ruins a forum faster than a bunch of pushy, in-your-face ads trying to disguise themselves as posts. Make sure your posts are genuine additions to the conversation, not just commercials, or you'll wind up doing yourself more harm than good. And you may even find yourself banned and your messages erased. You'll get more out of your message board involvement if you put more in. Ask and answer questions. Give helpful advice, without mentioning your business. Remember that your goal is to build relationships. The more good, quality free advice you can give in your area of expertise the better. Besides just being a good thing to do, it builds goodwill and positive exposure. Think of forums as an online version of a networking group. You don't want to be the guy in the polyester suit, pushing his way into everyone's conversation, and irritating them with constant commercials. You do want to be the guy who leaves with a stack of business cards and several new relationships. If you've got the time, and can resist the temptation to be pushy, message board marketing may be just the boost your business is looking for. Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.
Check out the many ways to use this and learn about all the
aspects of each form of this that is available. Explore and learn
from all that is given here. There are many uses for this
in all of it's forms. For your use from TopWebProducts. |
|
|
|
RELATED ARTICLES
Five New 5 Ps! NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with. Importance of Endorsements And How To Use Them Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out. What Our CAT Taught Me About Marketing! Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Marketing Manual Sample Outline The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. If you own a small business you know the value of marketing, even if you do not have an MBA or a specialized MBA in Marketing. What to Look for in Display Graphics and Trade Show Graphics Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit of some sort in a conspicuous place. Why Referral Business Is So Valuable With so much money invested on innefective advertising, it's time to look at some good old fashioned ways of generating new business. One tried and tested way is by referral. Lead Generation: What Is It worth? Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they want to stay alive. They must do more - much more - than create a buzz, or have a well-known brand. Just read the papers: the stock and balance sheets of brand names have plummeted faster, in some cases, than the unknown companies. The Greatest Business Tips are FREE The best way for someone to hang on to a tip is on a business card. The YOU Factor I don't mean you, I mean the YOU that is your client. Do You Have This Important Tool in Your Marketing Arsenal? Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence. Todays Definition of Marketing. Has It Changed? With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Amidst the online exuberance, it seems each online marketer or salesperson changes the definition of marketing to suit his or her preference. How Important is Your Marketing? Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003. He had a web site that was helping him generate a healthy income but he sensed he could be doing even better. He wanted to get more visitors to his web site and get more of them to contact him about his retail liquidation services. Chill Out With A Summer Time Marketing Plan Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick up. Laws of Marketing ? The 10 Immutable Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true. Brainstorming Techniques as New Product Development Strategies When developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition. One way to generate new ideas and "get the creative juices flowing" is by completing brainstorming exercises using props. There are several ways to incorporate brainstorming into a new product development session. Two of my favorite techniques are skimming business publications and utilizing goodie bags. Nurture Sales Leads with Direct Mail Marketing Direct mail is a cost-effective way to make sales and generate leads. But it's also an excellent way to keep your brand name in front of customers, and to nurture leads until they become customers. Top 7 Tips for New Businesses The marketing decisions you make for your new business are the most important part of making your business a success. Marketing is about building a strong presence, name recognition and credibility through various methods. Here are 7 things you can do to get a new business off the ground. Five Tips to Make Your Marketing More Creative Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some are brainteasers or are what Michael Michalko in "Thinkertoys" calls Linear Thinkertoys. Others fall under intuition or Intuitive Thinkertoys. Some tips may appeal to you more than others. My suggestion is to try them all. Even the ones you're not drawn to may still open some doors that wouldn't have opened any other way. These tips will work whether you sell a product, a service or both. 1. Find the "second right answer." Roger von Oech talks about this in A Whack on the Side of the Head. Don't be content with the first good idea you come up with. Take the time to think of a second, or third or 50th idea. Quantity counts ? the more ideas you have to choose from, the more likely you'll discover an excellent or even a brilliant one. Remember, Thomas Edison discovered thousands of ways a light bulb didn't work. 2. Change the question. If you change the question, you're probably going to get a different answer. You say you want to sell more products? What if you changed the question to how can you make more money? Well, there are other ways to make more money than to sell more products ? maybe you lower the cost of making the product or you raise the price of the product. Now you suddenly have new avenues to explore rather than just going down the same tired path. 3. Ask your product or service how it wants to be sold. Now we move into more intuitive techniques. Start by getting yourself into a relaxed state. Take a few deep breaths or practice some relaxation techniques. Imagine your product or service in front of you. Now ask it questions. Who do you want to be sold to? How do you want to be sold? What are your strengths? What are your weaknesses? Who do you think you can help? Why do you want to help them? You can also do this technique as a journal exercise. Write down the question and answer. See what bubbles up onto the paper. 4. Paint a public relations campaign. What would a press release look like if you painted it? Or sculpted it? How about a dance number? A collage? Take any part of your marketing that troubles you and turn it into a piece of art. By combining two dissimilar acts, you may discover your answer. Or you may not come up with anything at all, but just the act of "playing" and "creating" could jolt something loose. Hours or days later your idea may suddenly end up in your lap. 5. Walk away from it. If nothing is working, then stop. You can literally walk away by taking a walk, or just quit thinking about it. This is especially important if you find yourself getting frustrated or discouraged. Give your subconscious time to mull things over. The idea may just suddenly appear to you. Or, after a few days, try another exercise or two. That may be the catalyst you need. The most important tip of all? Make sure you have a blast. Being creative should be fun. Keep it light and fun, don't struggle too hard with it, and see how many ideas you're rewarded with. Plant a Seed and Watch Your Business Grow Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. Where do you begin the process of attracting more business? How do you get the ball rolling in the direction you want your business to be heading? Well, it's really simple. Start planting seeds! If you can start your garden growing this spring, why not start your business growing too? Service Marketers; How?s Your Packaging? When a shopper picks up a product in a store, what's the first thing they notice? The packaging, right? The same holds true for someone buying a service.
|
| home | main | site map |
| TopWebProducts © 2006 |