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T.E.A.M Profit
As you network and meet other business owners, keep this philosophy in mind: "Together Everyone Achieves More Profit" Remember this when you meet someone with a business that serves your target market. Think about how each of you can work together to achieve more and grow your businesses. The following case study shows how to grow your business using the T.E.A.M Profit concept: Ted is a Real Estate Agent specializing in working with residents who want to purchase fixer upper homes. His target market consists of busy professionals who have more money than time. His prospects are interested in investing in homes that are structurally sound but in need of cosmetic improvements that will increase the value of the home. Ted is struggling to attract clients despite the fact that there is a viable market for his niche. Ted starts to attend more networking events in an effort to market his business. Instead of meeting anyone in his target market at the networking events, Ted meets a Home Inspector, General Contractor, and a Real Estate Appraiser. Using the T.E.A.M Profit concept, Ted is able to leverage his new contacts into accelerated business growth for all of them. Remembering that: "Together Everyone Achieves More Profit by helping each other", Ted comes up with solutions that will help him and his new contacts attract more clients by working together. Ted formed a strategic alliance with the Home Inspector that resulted in Ted's clients receiving a discounted rate on their Home Inspection. This added more value for the clients because they didn't have to waste their valuable time searching for a Home Inspector. They were also assured that their home was structurally sound before they invested in it. Ted's strategic alliance with the General Contractor provided his clients with special packages for their home improvement needs. Ted's strategic alliance with the Real Estate Appraiser provided his clients with another solution to their needs. Once the home improvements were completed, the Real Estate Appraiser determined how much value was added to their new investment. Ted's clients were satisfied with his value added services and referred new clients to him on a regular basis. Everyone in Ted's T.E.A.M Profit circle were also satisfied because they were now able to attract more clients with less effort and in less time. How can you apply the T.E.A.M Profit concept to accelerate your business growth? Copyright 2004 Black Unicorn Communications, Inc. All Rights Reserved Black Unicorn Communications helps Independent Service Professionals attract more clients in less time. Visit http://www.blackunicorninc.com for a FREE Business Success Toolkit, including the 7 day e-course: 7 Steps To More Clients
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