|
|
| Marketing Information |
|
This Information Brought to you by TopWebProducts, knowledge is power. |
|
|
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters. The Digital Printing Council conducted a survey and the results showed "tailored direct mail pieces increase response rates by more than 500 percent over a basic, non-personalized piece." Gotmarketing reports that "personalizing an email marketing campaign can improve response rates by 45 percent." This one defines customized content and the customer's purchase history as personalization. ClickZ shares data from a study that "found personalization was the most important factor when contributors determine which charity or fundraising direct mail they open at 62 percent." Second place? Timing at 59 percent. It may cost more to personalize the campaign, but the response rate more than makes up the difference than taking the cheap, generic route. When I see mail addressed to "Resident," I promptly throw it in the trash or recycling pile. More resouces: "Personalized donor letters always outperform generic 'Dear Friend' appeals. Donors deserve 'special' treatment and appeals should reinforce the positive relationship you've already established." From FundClass. Mal Warwick & Associates, Inc. learned "personal attention makes a big difference. The old cliche is true: people give money to people, not organizations. The more personal the contact, the more effective your fundraising will be." Meryl K. Evans is the Content Maven behind meryl's notes, eNewsletter Journal, and The Remediator Security Digest. She is also a PC Today columnist and a tour guide at InformIT. She is geared to tackle your editing, writing, content, and process needs. The native Texan resides in Plano, Texas, a heartbeat north of Dallas, and doesn't wear a 10-gallon hat or cowboy boots.
Check out the many ways to use this and learn about all the
aspects of each form of this that is available. Explore and learn
from all that is given here. There are many uses for this
in all of it's forms. For your use from TopWebProducts. |
|
|
|
RELATED ARTICLES
Off the Shelf Small Business Mapping Software All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles. We recommend the following companies and CD ROM mapping software: Creating Your Own Lead Capture Pages Having a downline can be golden. A downline is a group of folks who have either signed-up or have already agreed to at least look at what you send them. How to Critique Your Own Yellow Page Ad Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page. Look at your ad without pride or being identified with your operation. If you pretend it's someone else's, you can spot the flaws you'd otherwise overlook. Mentally put the competition's name on your ad. Does what you say apply equally well to them? If it does, you haven't effectively set yourself apart. Youre Halfway There!...Or Not Part 2 Now that you have had a chance to create a game plan for accomplishing your business goals during the third quarter of this year, let's focus on the fourth quarter of this year. Non-Profit Success Requires Ongoing Marketing In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. In a world where everyone is inundated with information, a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Business Leads Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more sales is vital to the long term growth of any business. There are many well documented sources of business leads ? we will try to cover some of the best in this article. Mortgage Broker Marketing - Sell Problems, Not Solutions Are your marketing messages to Realtors® guilty of these promises? Pamphlets and the Money They?ll Put in Your Pocket People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6.95, and it probably cost under fifty cents to produce. It blows my mind to think that little folded up booklets are the sole reason that some people are rich today. It's crazy. So What Do You Do? Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, "So what do you do?". In most cases, you will only have 60 seconds, to catch the interest of the prospect. Therefore, your response to this questions needs to be specific enough to tell what you do, but interesting enough for the prospect to ask for more information. Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment Why Trying to "Get the Appointment" Can be a Recipe for Dis-Appoinment Your Elevator Speech ? Have You Updated Yours Recently? Do you have an elevator speech? Does it get people's attention? Do they ask you lots of questions when you tell them what you do? Linking Features & Benefits I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before. 15 Ways to Promote eLearning Programs Pre-note: In this article, teleclass is an example used to illustrate one type of eLearning market. The tips work the same for other eLearning programs, including, but not limited to, teleseminars and ecourses. The Biggest Problem With Your Marketing Is...? What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. That is exactly the problem. Most marketers don't know whether or not their campaigns are working because they don't know how to track the results. Money-Makers Secrets to Renting Profitable Mailing Lists Common sense should tell you that without a good mailing lists,the time and money you spend for market research, advertisinglayout and knowledge relating to the "rules of direct mail," willjust be wasted effort. In other words, unless you get you offerto the buyers, you might as well save your time and money. Customers Are Like Vampires No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. And that's true of customers, too. Direct Mail - Dont Assume, Just Test and Track Where to Start: How to Promote Yourself Or Your Company Through Award Competitions There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting. Whats In It For Me? Sometimes, one of the most difficult things to teach beginning sales professionals is the difference between features and benefits. All too frequently, sales people list their product or service features, without articulating how those features will ultimately benefit that prospect or customer. Unfortunately, your prospects or customers are not always able to make that leap for themselves. And when they do not see the benefit, they do not buy. So-what is the difference between features and benefits? How do you articulate that difference? Finding Your Niche: What Do You Want To Be Known For? In my experience, there are two kinds of small business owners: one that knows whom their market niche is and utilize it, and another who tends to waiver or not want to "set in stone" their target market. With the latter group, I always probe for more information: Why don't you want to choose a specific target for your product/service? Time and time again, the response is the same "I don't want to limit my profits by only catering to a few."
|
| home | main | site map |
| TopWebProducts © 2006 |