|
|
| Marketing Information |
|
This Information Brought to you by TopWebProducts, knowledge is power. |
|
|
Mission Position
Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought. Whatever your position on having a corporate mission statement, you should know that your image is tied to your mission. And companies that don't have a clearly defined image usually don't have a mission statement. All success-bound companies need one, if for no other purpose than to stay focused on your core competencies, the very reason you're in business in the first place. Your mission statement is a one-sentence description of why your business exists. What do you do? What product or service do you provide? To whom do you provide this service? When developing your mission statement, be sure to avoid business-babble and industry-speak. This definitive statement of your business' existence should be easy to remember and to relay to your audiences, and it should be simple enough for the average customer to understand it. Take a tip from these top companies: Microsoft Corporation: Motorola, Inc.: Netflix: SIRIUS Satellite Radio: Not only do corporations and small businesses need a mission statement to guide their operations, but so do not-for-profit organizations. See how these familiar agencies describe their purpose: The American Heart Association: Volunteers of America: National Urban League: Notice the mention of the product or service provided and to whom it is provided. These companies and organizations know the value of a mission statement and how to communicate it. So put your mission statement to paper, communicate it often and review it regularly to ensure that it expresses the growth of your company. Anita Paul is a freelance writer, marketing consultant and owner of The Write Image, a marketing communications company that caters to small businesses and non-profit organizations. She has over ten years experience in marketing and public relations, and is the author of "Take The Mystery Out Of Marketing" a guide to help business owners create, execute and evaluate a strategic marketing plan. She can be reached at APaul@thewriteimage.net or http://www.thewriteimage.net
Check out the many ways to use this and learn about all the
aspects of each form of this that is available. Explore and learn
from all that is given here. There are many uses for this
in all of it's forms. For your use from TopWebProducts. |
|
|
|
RELATED ARTICLES
Network Your Way to Success- 12 Tips to Jumpstart Your Business Lots of people network but few reap the rewards of zeroing in on their potential when it comes to networking. Here are some tips to help fill the gap between where you are now and where you can be. Packaging Trends You Cannot Overlook (Part #2) Part #2 Using a Marketing Calendar Template Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to organize and manage your marketing strategy will ensure you don't drop the ball with one of the most important parts of your business. 5 High-Impact Marketing Tips Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense. Marketing Gurus : Do You Need One? Its become fashionable to bash marketing "gurus" nowadays. Copy SoapNet and Make Money Whether you want to admit it or not, soap operas may hold the key to your home business success. This article includes a few home and small business principles I learned while watching SoapNet. Customers Are Like Vampires No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. And that's true of customers, too. Marketing and Advertising Techniques of Super Bowl Advertisers Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere. Unleash the Powerful Promoter Within Dear Friend, The 5 Minute Marketing Plan If I were to ask you right now, what marketing tactics have you used, umm, say in the last month, could you tell me? Provacative Research Works If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results. The Process of Change in Marketing Approaches In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive markets. Organizations that do not act on this dictum have suffered the loss of market share or worse, total annihilation. Such dire consequences have awakened many organizations to rethink the way they see marketing. Thus, there is urgency for an organization (be it products or service providers) as a whole to develop appropriate holistic customer-focused strategies to ensure that the customer remains at the core of their organizational thinking. Target Market - 3 Big Reasons You Need To Know Yours Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start. Growing Your Business With Your Marketing Priorities None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing services to clients, managing product distribution and delivery, to keeping accounting in order. How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc. you need to consider how will you transport your equipment to and from the event. This sounds like a simple task, but few freight carriers deliver to trade shows. Why don't many carriers ship to trade shows? Anytime you have lots of businesses shipping to the same destination on the same day there will be problems. Every hour the driver must wait in line to unload their delivery will cost the shipper extra money and delay the remaining deliveries in the trailer. This "waiting charge" is in addition to the freight quote given by the freight forwarder or carrier. 3 High-Impact Fixes For Your Marketing Woes How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we've got to come up with some grand plan in order to get our business skyrocketing again. Don't be fooled! Getting back on top of the market isn't as tough as it seems with these high-impact, easy-to-use fixes. Client or Customer? There Really Is A Difference Some people use the words "client" and "customer" interchangeably or generically. I'd like you to think a little about these important words because there is a significant difference ? one that can have huge impact upon your long-term business. Cave Paintings, Baseball and Connecting There's no such thing as a captive audience--any of us can tune out at will. It may surprise you, then, to know that keeping people's attention in this high-tech age takes the same know-how we had in neolithic days. What Our CAT Taught Me About Marketing! Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! 4 Easy Ways to Get Free Marketing Exposure Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects. And that last part is critical. It is only valuable marketing if it is targeted at the people you have identified are most likely to buy your products or services.
|
| home | main | site map |
| TopWebProducts © 2006 |