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Distribute Your Self-Published Book - Part 1
Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months?
New self-published authors often believe they need a distributor to sell a lot of books. They want to use Ingram or Baker & Taylor because they think they need to get their book into the "brick and mortar" bookstores like Barnes and Noble.
Authors go through many hoops and snags to accomplish this-- what I call the "traditional publishing nightmare" of inefficiency and lack of support for authors. Usually the author only gets around 10% royalties and has to pay back all promotion expenses such as book signings. So many hoops, some give up. So many authors I speak with who have gone this route still have hundreds, even thousands of unsold copies littering up storage space. Talk about discouragement.
Distributors Can be Dangerous to Your Book's Health and Your Wallet
One author wrote, illustrated, and marketed six beautiful children's books. Her books were well reviewed and received. For some time, the profits rolled in until her distributor went bankrupt, owing her $160,000. After she stopped crying, she decided to take her books on the road-to local fairs and talks where she could KEEP all the profits.
Distributors take quite a chunk of money from the author's profits too. They charge the author for storage, and when books are returned, the author loses those sales, and has to pay the distributor too. Authors lose from the bookstores because their payment is late or unreliable. Some authors wait way beyond 90 days. In fact, many just don't get paid. Writers are not always good at collections either. These middlemen not only take most of the author's profits, they cause much stress too.
How Can Self-Published Authors Distribute?
Self-published books include: print books (perfect bound, comb bound, print on demand or print quantity needed, or stapled) or eBooks (sent over Email through Word or Portable Document Files)
For each venue, make sure to include ordering information such as your Web site URL, your company address, your toll-free 800 number, your local phone number, and an order page to fill out for fax or phone orders.
1.Distribute through the Press.
-Create a "Power Press Release" (include tips and how-to's)
2. Distribute through a local Talk Show-Radio and TV or guest speak for another person's teleclasses.
Just a phone call away you can reach 100's of people interested in your book's topic. Do some research on www.teleclass.com. From my guesting with other experts every 2 months, new clients come; new book and teleclass sales increase to make up half my income.
On the talk shows or the teleclasses, offer the audience a free report to capture their email addresses. You can also send it through your host and she will distribute that information to her large email list. Of course you include your sales-pulling signature file at the end.
3. Distribute at local talks to groups. Sell your print books at the back of the room. Take a clipboard and capture everyone's email at the talk. These people become your dedicated sales force and tell others. Word of mouth takes up to one or two years, so be patient for results. Check your library for Clubs who need free speakers.
Develop a selling two-sided flyer with testimonials, your book cover, excerpts, and an ordering coupon. Take books and flyers with you everywhere. Offer to all you meet, even your dentist!
Authors need to be proactive in book promotion because publishers won't do it for them. (Part 2 of this article is available)
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Check out the many ways to use this and learn about all the aspects of each form of this that is available. Explore and learn from all that is given here. There are many uses for this in all of it's forms. For your use from TopWebProducts.
Book Signings Are Pure Gold
So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right? Wrong! If you do not have the guts and determination to sell your own work, then why should anyone else do it for you?
How to Sell Your E-book - (or other information product) - Through Quickie Seminars
I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely.
Is Traditional Book Marketing Getting you Down?
"Are you disappointed and tired of time and money down the drain using traditional book marketing? How would you like to sell more books than you ever dreamed of in less time and never have to leave your office?" Would you like to do it all for free?
Super Profitable Techniques for Selling Books By Mail
The total number of books sold by small, part-time mail orderentrepreneurs is growing each year. Total sales each year for thepast five years have increased by almost 30-percent over theprevious year's sales.
How to Grab the No.2 Spot on Amazon for Advance Book Sales
When my first book was published way back ten years ago, I thought that was it.
Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)
If you're like me, you have a book and the passion to spend the rest of your life making it a success. But, with all the ways to market your book, the costs and the inevitable sinking feeling of utter helplessness, what can you do?
Self Publishing Success Starts With Marketing
Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves "S & M" ? sales and marketing.
Speaking for a Publication
Why write a book and get attention and loads of contacts?
Increase Book Sales: At Book Fairs, Festivals and Trade Shows
Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various different tables in the same fair or show and triple your exposure.
Sell More Books With Your Sparkling Introduction
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!
Dont Clone your Book or Business Marketing
Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young.
Sell More Books on Amazon.com
Why Should Your Book Be on Amazon.com? Credibility. If your book is important, it should be available at the world's biggest book store.
Why Should I Buy your Book?
How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them?
Publicity Through Philanthropy For Writers
I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn. I'll explain the entire background, but as pre-thought I think it first manifested itself through a combination of my looking for a good way to market my first book, while balancing out my karma a bit. A way to interweave my love of novel writing, increase my book's visibility and provide a benefit to society in some way shape or form. All of these tasks have seemed to be accomplished- although my karma could still probably use some more balancing.
The Bible Of Self Publishing
Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write, Print and Sell Your Own Book.
Whats Killing Your Publishing Career?
With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005.
Five Secrets of Winning Book Proposals
Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?
Top 10 Tips for Book Titles that Sell Well
A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.
Authors Should Be Optimistic
A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month. In my usual blunt fashion, I responded by telling him most self-published books never sell more than 100 copies, that 2000 sales is considered excellent in the industry and that the number of people who sell between 50,000 and 100,000 can probably be counted on one hand. I just wasn't sure the publicist would give him the facts, since said publicist stood to make a lot of money off this author, whether he sold a book or not.
Never Pay Full Price for a Book!
Are you an avid reader? Are you trying to instill a love of reading in your children?
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