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Email Marketing Information
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Email Marketing - How Best To Manage and Distribute Your Messages This holiday season 15 percent of consumers in the US plan to buy online, spending an average of $585. That's 9 percent more revenue for online merchants in comparison to last year's results. Dont Use FFAs To Build Your Newsletter Subscriber For those of you who aren't familiar with the term, The initials FFA stand for "FREE For All" and my advice would be don't waste your time! FFA's DON'T WORK! What Do Your E-Mail Messages Say About You? There probably isn't a business person alive who hasn't at one time or another experienced total frustration along with an inability to resolve a difficult business situation via e-mail. Sometimes without giving it much thought an e-mail is sent in anger. But angry, rude communication is not the way to win your case. In fact, for the most part, people will turn away and won't even hear what you're saying. Three Phases to Email Sensitivity The neurophysiological dynamics of understanding each email message are very complex. From that complexity, three basic phases float to the top that you will want to become familiar with. I like to label these: (1) the association phase, (2) the connection phase, and (3) the reaction phase. Let us look at each of these, and how the writer and reader can assume a more active role. Are Your Subscribers Receiving Your Newsletter? In my e-mail one day, I received the following message: "Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Thank you." Dirty Secrets Of Co-Registration Email Lists Years ago, I listened to Internet marketing "gurus" share that they had lists in the hundreds of thousands, and I was all ears. Up to that point, I had not managed to get my lists above 60,000 (after many years of consistently working at it). What?s the Value of an E-mail Address? Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article. Your Money Is Still In Your List - Build It! You are a home business entrepreneur. You have just built a fantastic website, acquired a host of good products but your advertising budget is small. How do you go about enticing people to your website? I know exactly how you feel because, like lots of small home business entrepreneurs, I have been right where you are now. Why You Need a Newsletter If you're a small business owner you definitely need promotion. And, if you're a freelancer-you ARE the product-so you'll ultimately need self-promotion. Newsletters can not only inform your customers of future events, discounts, and services, but can serve as a helpful source of information for you to analyze the growth and success of your business. How?s Your E-mail Etiquette In a fast moving global economy, e-mail offers you the convenience of being able to quickly get your message across to your colleagues or clients at any hour of the day or night. The Internet revolution has had the unintended effect of decreasing the use of oral communication and increasing the importance of text - particularly e-mails - as the primary means of business communication. Employees are no longer writing memos to each other; they are sending e-mails. Sequential Autoresponders Build Customer Relatonships A powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is the building of customer relationships through sequential autoresponders. Should You Be Writing A Newsletter As Part Of Your Online Business? Let's start at the beginning - why do you need a newsletter? 7 Ways Email Can End Your Business Relationships Before They Start Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving parent, but I don't know that. To me, you're just a font. You're a font in an email, or in a forum post. If you give me access to your website, then you're whatever impression the website creates. But largely, you're anonymous. So if you want to establish trust in your internet business dealings, make it your goal to paint a professional image via email. How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter In this article I'm going to talk strictly from a subscriber's point of view. If you're marketing online, what would you do to find out how people think so you can target your e-mail promotions or a newsletter better? Harnessing the Power of Email Marketing Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign. Do You Ponder the Automatic Responder? * The Automatic Responder is generally referred to as an Autoresponder. How To Write E-mail Messages For Phenomenal Results Would you be interested in getting 10 times better results from your current e-mail marketing campaigns? The Gold Is In Your Mailing List Let me ask you a question, "What is the most valuable asset to any Internet Business?" Email Marketing Best Practices Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients. Is the IronPort Whitelist Actually An Extortion Tactic? It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is about to come true.
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