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Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google?s very own email services repository. Best of all, it?s free! Well, it?s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.  With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE?

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction

What?s the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven?t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is!

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

Reach Out and Slap Someone


I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor.

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Online Cosmetics Company Doubles Email Marketing Revenue with Lyris
MarketWatch (press release)
Leveraging Lyris HQ's email marketing and email deliverability capabilities, Paula's Choice has more than doubled its direct revenue, achieved click-through ...

and more »


Email marketing relevance 'can be improved through segmentation'
Experian QAS
Email marketing campaigns can be made more relevant to consumers through the use of customer segmentation techniques, it has been suggested. ...
Email marketing 'can help customer relationships'Equimedia Marketing News
Marketers using social media “in harmony with email” rather than to replace itEconsultancy (press release)

all 3 news articles »


PC World

VerticalResponse for Google Apps Now Available Through the Google Apps Marketplace
PR Newswire (press release)
In addition to email marketing, VerticalResponse for Google Apps also provides tools for online surveys and direct mail postcards, all within the same ...
Marketbright Now Available on Google Apps MarketplaceCNNMoney.com (press release)
MailChimp Now Available Through the Google Apps MarketplacePR Web (press release)

all 1,026 news articles »


How to Leverage Email Marketing To Boost Customer Relationships
Smart Biz
In the 1960s, business executives marveled at their new organization tool – the Rolodex. This clever contraption made it easy to find an ...



New Email Marketing Software Product, ChiefContactOfficer.com, Offers ...
PR Web (press release)
Miles Technologies and Chief Contact Officer, LLC have jointly developed a new email marketing software product, ChiefContactOfficer.com,to revolutionize ...



Account reactivation 'can benefit email marketing campaigns'
Global Gold Internet Services
... or even issue blocking orders. Last week, Ed Henrich reminded firms of the need to monitor the health of their email marketing campaigns at all times.



TemplateZone Announces Partnership with Small Business Software Leader ...
PR Web (press release)
High Impact eMail email design software integrated with Infusionsoft's Email Marketing 2.0. Infusionsoft users now have access to thousands of professional ...
InfusionCon 2010 Kicks Off March 10-12, Bringing More Than 1000 Entrepreneurs ...PR-USA.net (press release)

all 2 news articles »


Email marketing should boost customer relationships
Business Strata - Business News
Direct marketing executives must have a clear view on their business identity if they are to successfully improve their campaigns, it has been suggested. ...

and more »


Small businesses have 'an email marketing advantage'
Business Strata - Business News
Small businesses have a natural advantage over their larger counterparts when it comes to email marketing, it has been claimed. According to email design ...



Goldmine Email Marketing Gets Even Better With New CRM Tracking And Alert ...
Online PR News (press release)
Now companies can instantly act on the results of their GoldMine email marketing 'call to action' campaigns and close the loop between marketing and sales ...

and more »

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