|Book Marketing Information|
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Top 5 Book Selling Tips
TIP # 1
Online reviews are paramount in importance when it comes to drawing attention to your book. And the best part is, you're in control of your own destiny!
If you haven't yet submitted your own review on sites like Amazon and Barnes & Noble, what are you waiting for? This should be one of the first steps for every published author.
Encourage other family members and friends to review the book, too. They're inclined to be more generous than perfect strangers, but don't underestimate the effect of any honest review. Published reviews on sites like Amazon, Barnes &Noble, and the many other sites Outskirts Press books appear demonstrates interest in your book. And that's a good thing! Post a review for your book today, and ask others to do likewise.
Enhance your online listing with Amazon.com by participating in their "Search Inside the Book Program."
Sign up to join this revolutionary new way to merchandise your book on Amazon.com. When customers search for books on Amazon.com, actual words from inside your book -- not just the author or title -- are engaged to return the best possible matches. With this powerful new search feature, customers can discover books that may never have surfaced in previous search results!
With "Search Inside the Book," customers can also browse sample pages and do additional searches inside a particular book to confirm that the title is just what they're looking for. All of this helps authors like you sell more books.
Once you sign Amazon's Publisher Participation Agreement and are accepted into the program, you will need to provide Amazon.com with a physical copy of each book you would like to include in the program.
Become an "expert" in your field and book sales will follow. It's true that promoting a book requires a great amount of resolve, but it is also true that working smarter, rather than harder, can help reap those rewards.
By projecting yourself as an "expert" in the genre in which you write, you can open new doors for networking, doors that often remain shut without that expertise status.
How does one go about making himself or herself an expert? Easy! You already are one. The name on your published book proves it. Now just use that book as a calling card to line-up speaking engagements, freelance writing gigs, and other opportunities at a variety of venues.
Two good places to begin are AOL and the ABOUT.COM information network. Both have category-specific forums in which you can participate, and by mentioning that you are the "Author of such-and-such" within the scope of your communication, you begin to label yourself as an expert to fellow participants.
Being recognized as an expert in a technical or "non-fiction" category is admittedly easier than the largely subjective category of "fiction expert" but even if you have written a work of fiction, becoming a recognized expert is conceivable.
Whether you've penned poetry, horror, or romance, there is a forum in which to voice your opinion. The Internet is full of chat rooms, use groups, genre-sites, and more -- all thirsty for content from published writers. You just have to know where to look. Start selling books tomorrow by being an expert today.
"Pay For Performance" internet advertising is making big waves lately. While most search engines feature such sponsored links, there are currently only a number of engines providing the back-end technology, and of those, only one serves the majority of search engines used by the public: Overture.
The way pay-for-performance (or p4p) works is simple. You bid on search terms (either words or phrases or a combination of both). Your webpage link then appears in search engine results relative to the price of the bid. If you're the highest bidder, your webpage appears at the absolute TOP of many search engines. Remember the frustration of typing in a search for your webpage and never finding your link? No longer!
But that's not even the best part. The best part is this -- you only pay if someone actually clicks on your link. And since you've defined the search term, the people clicking on your link are already predisposed toward your subject. In essence, they're already pre-sold.
Let's look at an example. Say you've published a mystery novel about the death of a land baron in Louisiana. Not exactly a new plot, and yet millions of "whodunit" readers would be anxious to read it. Your solution? Open an Overture account and bid on search terms like "Louisiana Mystery Novel" and "Mystery Book Plantation" and similar terms. Counter-intuitively, the more vague the term, the better, since very specific searches deliver very motivated buyers to your page, and since you're paying for each click, you want those people to buy!
That brings us to the down-side. You have to be very careful managing your bids, or it can be expensive. Do not bid on ridiculously vague and popular words like "book" because you will never recoup your money. Instead, focus your search terms as specifically as possible.
If you've been clamoring for more traffic to your free Outskirts Press webpage, Overture may be just your ticket. To sign-up, click below. They'll even give you a $10 credit to begin. Visit Overture at their website for more information.
Use ebooks to help promote and sell your paperback or hardback edition.
Think of e-books as a teaser. With a lower purchase price and more immediate gratification, many people are inclined to give an e-book a try when they might pass on a traditional paperback. Furthermore, if they like the e-book, 80% of people end up purchasing the "real" book, too!
There are three schools of thought concerning the way in which e-books should be sold.
1 - Some believe that e-books should have a very low purchase price, somewhere in the neighborhood of $3.00 for the entire book.
2 - Other believe that e-books should only contain excerpts, or sample chapters of the full book, and that they should be provided for free.
3 - Still others believe that e-books best serve their purpose when the entire e-book is given away. This encourages word of mouth about the author and the book, which in turn helps support additional book sales and really shows dividends when a subsequent book is published by the same author.
Whichever course you follow, there is little doubt that e-books are beneficial to your promotion efforts. If you don't yet have an e-book, what are you waiting for?
Brent Sampson is the President & CEO of Outskirts Press Publishing at OutskirtsPress.com and author of Publishing Gems: Insider Information for the Self-Publishing Writer. Information at http://outskirtspress.com/publishinggems
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How to Self Publish and Promote Your Own Book
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Promote Your Books on Talk Shows and Make More Money
Successful authors are convinced that radio interviews are the very best way to reach large audiences and publicize their books. Interviews give authors an opportunity to expound on the topic of their book and disclose personal feelings. While not actively selling, they entice listeners to want to learn more. If you are willing to speak about what you have written, you will certainly make more money. Here's how:
Top Ten Basics on Internet Article Writing to Promote your Book
Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach.
Book Signings Are Pure Gold
So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right? Wrong! If you do not have the guts and determination to sell your own work, then why should anyone else do it for you?
Whats Killing Your Publishing Career?
With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005.
How a Book is Born: One Authors Story
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Why Should I Buy your Book?
How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them?
Increase Book Sales: When a Sale Is No Longer Just a Sale
Do you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five outrageous ideas that aren'tdifficult and can be just plain out fun.
How to Market Your Unsold Books on the Internet: Its Easy
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Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money
Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business.
Online Book Promotion Beats Traditional Seven to One - Part 1
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales.
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Make Big Profits from Small Booklets
What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book." "It's too hard to get an agent or publisher, and I don't want to self publish." None of these excuses apply to booklets. Anyone can write and publish an 8-1/2" x 5-1/2" booklet of 16 to 48 pages. Publishing a booklet is a good way to create an information product which will give you both credibility as an author and almost instant profits.
Book Club Sales -- Increasing the Odds
What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to "borrow" your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members.
Top Ten Ways to Promote Your Books Through Flyers
A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd.
Five Book Back Cover Mistakes and How to Solve Them
Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers?
Sell More Books With Your Sparkling Introduction
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!
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