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Online Book Promotion Beats Traditional Seven to One - Part 2
Think of Your Promotion Time and Budget
Most one or two-book authors don't have a large marketing budget. Marketing their speaking leaves them little time to write and promote their books. Marketing experts say do five things a day, six days a week, which sounds pretty doable. When I followed this advice and not much happened, I turned to the net. Always ask yourself "Is this time, money and effort bringing me the sales I want?"
Aren't sales what we should count? Before the sales roll in however, you need to create a foundation--"a marketing plan"--of what you want to promote, what money you want to make from it monthly, how much time you are willing to give it, and how you will get the word out to your target audience. This takes a little time, but is worth it. Just remember the plan brings you no sales. It's the action you take that does.
If other marketing and promotion campaigns have brought few book sales, have left your wallet thinner, wasted your valuable time, or left you with a garage full of unsold masterpieces, you may now be ready to set up your book's virtual marketing machine--the Internet.
Online Marketing Method #1 Writing and Submitting Articles to Top Web Sites and Spam-Free Ezines
Online marketing can produce 7 times your book profits in just 5 months
Now that you see the limitations of traditional book marketing, you may be ready to increase your book sales 7 fold by submitting how-to articles to online ezines where thousands of subscribers who want your specific topic of information a day will see your message and visit your book-selling site.
Rather than a shot gun approach, I suggest this favorite and highly successful Online marketing technique. This approach increased my own second Web site sales more than 7 times in 5 months, from $75 in August to $2265 in December. In 2002, the sales soared to $3000 a month. Today my sales are over $4500 a month, are consistent and Google has made my site #1 for 4 years with "bookcoaching." That number also lists my URL on 21,000 other sites that increase by 1000 each week with a link to mine for services and eBooks.
Whether you have a Web site or not, you can apply your writing ability to produce short information-packed articles to submit to hundreds of Online ezines, whose readership of thousands, even hundreds of thousands, will read some of your articles you submit. These online small business people want to know more about your subject, whether it be how to raise parrots, or how to write a book, or how to write a Web site with marketing pizzazz.
Since you will include your signature box at the end of each article with your book title, your email address, free offer, and benefit statement, people can get in touch with you and possibly become buyers. After reading seven or so articles readers will know you as the savvy expert and will be more likely to buy.
From my own first week's experience after subscribing to several opt-in ezines such as:
firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, email@example.com
I got 10 or so responses from other publishers and Web site owners asking to post my ezines in their format. Talk about exciting. My ezine subscribers to "The Book Coach Says..." increased ten to fifteen after each article submission.
You can also submit your how-to articles and tips to top Web sites who want your material. In the first year I sent articles to 12 Web sites. Now we send to 70 each two weeks.
These articles help promote your business services too. If you are a coach, consultant, professional, or other small businessperson this method helps attract more clients than you ever dreamed of. From my own experience, my clients tripled to 21 in just 2 months.
When you have written a well-constructed article, giving real information and how-tos, you will attract these potential buyers and clients who will eventually end up on the Web sites where you sell your books.
Getting Started--Writing your Article
First, create 5 to 10 articles from 200-800 words, possibly excerpted from your book, or how-to's on your subject. Write several articles and submit one or so a week. I started submitting to only five ePublishers of the opt-in ezines. Even in the first week, several publishers used my article "Sell More Books with a Powerful Back Cover." At the end of the article, I put a link to a product "How to Get Testimonials from the Rich and Famous" in my signature box, bringing increased sales.
After writing 2 books on this topic, I included over 100 opt-in ezines and other publisher emails to directly send articles to.
Join the Online Revolution by subscribing to several opt-in ezines. As soon as you subscribe, you'll receive one or more articles a day. Take time to read some of these articles to educate yourself about all topics that will boost your business success. See what format and content they use.
This Online business marketing research is gold, because you will now be able to model your articles after successfully published ones. Now just start submitting so thousands can learn from you too.
Invest in Some Promotion Time
While we need promotion, how much time do we actually put into it? At first I had a learning curve that took me 12 hours a week. I learned from a techie assistant I hired from a local high school. Now my assistant does most of this work and I spend only 5-7 hours a week creating the articles she submits.
The usual promotion investment for big results is 90% of your time. With Online, it's only 9%, far less, and you'll even have time for a long-needed vacation to some Caribbean island.
For Online promotion you will want to check resources on how to write a publishable article and other tips to make publishers accept them. Check out a book coach, read writing ezines, and take a teleclass such as "Promote your Business and Books with Free Articles."
Online Promoting is Easy, Convenient, and Profitable
Better than press releases, book reviews or book signings, you can create and promote articles conveniently right from your office or home. Give this a method a chance. You'll only be sorry you didn't do it sooner!
Judy Cullins ©2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
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FAQs about Book Signings
Since I self-published my first book, "101 Ways to Improve Your Communication Skills Instantly," in 1998 and began doing book signings shortly afterward, many people have asked:
7 Vital Book Promotion Tips
As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. It's not magic. All you need to know are the basics and from there you will be able to create an effective book promotion. Below I've listed the most vital and basic tips to a successful book publicity campaign.
Book Publishing Without Pain
When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she'll discover
How To Promote A Book
Nowadays it's no longer a matter of whether or not an author should promote his or her book, but how aggressively one should go about it. The sad truth is that publishers often fail to promote books, and if we, the authors, don't promote your own book then it may be destined to a lifespan between that of butter and yogurt, to paraphrase Calvin Trillan. The author's extra efforts may make all the difference between a book becoming a long-lived seller, and being recycled so that some other author can take advantage of the paper.
Book Events - Make Yours Successful
A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in a 10-city book tour, at the minimum. For self-published authors, it's a good idea to arrange as many events as your time and budget allows. But, no matter who's making the arrangements, there are five key ingredients to making the event a success:
Successful Book Marketing The Natural Way - Part 2
Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"?
Book Signings Are Pure Gold
So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right? Wrong! If you do not have the guts and determination to sell your own work, then why should anyone else do it for you?
What?s Wrong with the Internet? It Must be Broken!
After months of scouring the internet, I could not put my hands on the 2 million links various search engines said were available to do my book promotions. First, let me say I perceive myself as an intermediate user of the internet, but maybe my perception was misguided as I searched and realized I couldn't put my pointer on the links I wanted.
Is Traditional Book Marketing Getting you Down?
"Are you disappointed and tired of time and money down the drain using traditional book marketing? How would you like to sell more books than you ever dreamed of in less time and never have to leave your office?" Would you like to do it all for free?
Interview with Book and Marketing Coach-Judy Cullins - Part 1
To know what to do at the right time in book writing, publishing, or Internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins.
Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 1
How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?
Top Ten Basics on Internet Article Writing to Promote your Book
Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach.
How to Make Money With Your Short Stories, Poems, Essays, and Novels
Recently, someone rated my "Online Book Marketing" article a 2 out of 5. That person apparently didn't like the article. My guess is that he or she was turned off by the marketing angle. Writers write; they don't sell. Some writers even view the concept of selling or marketing their work as somehow inherently wrong.
Publicity for Buzz Marketing for Authors
Congratulations, you've written a book and even gotten it published! Now, all you have to do is get people to buy it. Getting people to actually enter a bookstore with the purpose of buying your book is not easy because you're not a "brand name" yet. But you do have a potent weapon at your command-- the telephone. Use it.
Media Events for Book Promotion
"How do I set up a media event?" -- As a publisher, that's a good question to have an answer for.
Book Signing for Experts
Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers, your book needs a little help from its creator. So much effort has gone into publishing it; can you afford to abandon it just as it hits the bookstore shelves? Your book needs your help.
Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money
Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business.
Top Ten Getting Started Tips to Market Your Book and Business
Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything--the Internet. Specifically, writing and submitting articles.
FSBO Author believes in Bookswaps
Marketing for Writers When Writing Just Isnt Enough
Many writers write for the experience. Others dream of having a number one best seller. Both are wonderful reasons for writing. What many fail to realize is that these two do not have to be mutually exclusive. With a little research, you can enjoy writing incredible stories and see to it that they generate a profit.
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