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Public Relations Information

10 Tips to Give Your Press Release The Edge It Needs to Make the News


Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction...

What Determines PR Success?


As a business, non-profit or association manager, occasions will arise when you?ll need to employ tactics like a brochure, a special event or a press release. But it will be your work that precedes those tactics that will determine the success of your public relations effort.

Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?


Commit this to memory, please: To get in the media, being good is good enough.

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity


In this great country of ours, there are basically three ways to get yourself tons of media coverage.

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know


Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:

Five Publicity Buckets For Marketing-Minded Financial Planners


Maybe you?ve seen another financial planner on TV, and thought, ?Hey, I?m just as good as she. Why didn?t the press pick me??

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media


The media need you. Need the information and expertise you offer, that is. But they are not encyclopedias. They don?t serve up information. They serve up stories.

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity


One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump."

Financial Planners, Follow These Guidelines to Get Free Publicity


Be a Resource

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)


A common complaint you'll hear is that the media is fixated on negative stories.

Financial Planners Publicity and Marketing - Live By The Calendar


The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it?s out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering the media your 10 tips on backyard barbecue safety the morning after Labor Day).

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media


Some financial planners think that they shouldn't share their top tips with the media.

Your Financial Planning Clients May Hold the Key to Free Publicity


Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read.

Financial Planners Garner Free Publicity by Making it Easy for the Media


Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients' portfolios.

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity


That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you.

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