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Public Relations Information

How To Share Your Success Story Without Sounding Like You Are Bragging


A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?

How To Get FREE Publicity Whenever You Want !


What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services.

Killer Press Kits - Press Kits That Demand Attention


So, you've had your book published or you've gone the self-published route, but what do you do now?

Put Yourself in the Reporters Shoes


Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You're desperately searching for information on the virus, names and phone numbers of experts who can tell you about it, ways to prevent the virus from spreading, how to eradicate the virus and repair the damage to computers, and a spokesperson from at least one of the banks so you can get a quote for your article -- all before 5 PM so you can write the story that will appear on tomorrow's front page. Whew!

The Feeding Tube for Your Business


There are a lot of things that make a business full of clients and running smoothly.

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now


Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible ? making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly or one-off advertising. Public relations is just that ? relating to the public. Every outward communication should be carefully executed and the mission of the company should never be compromised. How do your customers find you? How does the public perceive your business? These points can be incorporated into a P.R. strategy that maintains consistent messages to your customers, thereby keeping your company top of mind and, in turn, growing your business.

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership


Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town. You should attend meetings when possible and introduce your clients to each other.

How Public Relations Changes Minds


Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.

Your Online Newsroom: How to Give Reporters a Tip


It?s hard to imagine a reporter working today who doesn?t regularly visit ?official? company websites. And it?s hard to imagine just how much those websites have improved reporters? lives.

Media Training: How to Tell a More Interesting Story


PRESIDENT BUSH TELLS A STORY

Media Training 101: When 60 Minutes Knocks On Your Door


You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Unless you?ve had media training you know most businesspeople would rather face a firing squad than a crew from the 5:00 news. Although most reporters have professional integrity, some can be crafty.

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?


Just about anyone who has been in the public eye has a story of the media interview that went south. ?I talked to that reporter for an hour and all they used was a ten-second sound bite!? or, ?He said he wanted to ask me about X when that was just a way to get in the door so he could talk about Y.? Chances are, the reporter came armed with questions and if he really did his homework, knew what answers to expect. You should be just as prepared. Media training can?t make the tough questions go away, but it can give you the tools to control the interview. Here are some tips:

Mastering the Media


What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.

Five Great News Stories You?re Sitting On Right Now


Smaller companies don?t always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn?t mean they aren?t a ready source of news.

Easy to be Foolish About PR


In fact, here are three really foolish goofs made by too many business, non-profit and association managers.

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