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Public Relations Information

Business Growth for Financial Planners in Five Easy Steps


Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough.

Publicity for Financial Planners--Eight Tips For Success


Individual financial planners can outscore bigger competitors and gain market share with publicity. The key to doing it well: don?t mimic the big guys and gals. Do it smartly, but on your scale. How? Here are eight rules:

Publicity: A Financial Planners Best Marketing Friend


There?s an old African proverb:

Public Relations Primer, Part I: Packaging Your Story for the Media


Imagine you?re in the breakfast cereal business. You make the best corn flakes. So do you just back a truck-load of them up to every supermarket, then wait for the customers to buy?

Public Relations Primer, Part II: Five Dos


1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.

Public Relations Primer Part III: 10 Donts


There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you?re aiming to heighten your public profile.

Public Relations: Understanding Educated Gambling


As an entry level position to PR, I found myself typing up a forecast by a major Public Relation?s firm for a major pharmaceutical company of what life would be like in the year 2000. Market research predictions included telephones with monitors that could help you see people while you talked, fax machines that could transmit information over telephone wires, microwave ovens for reducing food defrosting time from hours to minutes and other devices that have certainly come to pass. In the lifestyle area, predictions proved less valid. Not only would Americans be enjoying longer lives, it foretold, but they would have shorter work weeks, more vacations and overall, a more leisurely lifestyle. An iota of truth, but mostly wishful thinking when we read 2005 front pages.

Whats Your Op-Ed?


Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.

Do You Have Issues?


Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.

Slow Day? Create News


Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:

PR - More Than News Releases


Public relations and news releases are synonymous in the minds of some. Because the media relations aspect of PR is so "public", the PR discipline often is narrowly defined by this tactic. PR is much more than cranking out positive client fodder for the media.

Business Gifts for Your Clients and Employees


Tis' the season for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful you must; you know that giving back is not only the right thing to do, but it's very smart business as well. Let's look at some of the benefits and mechanics of Christmas and holiday gift-giving.

Internet Etiquette for Business Success


You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active


The Acai Berry is starting to gain world wide recognition as a "wonder of nature." On a recent Oprah Winfrey show, titled 'LOOK 10 YEARS YOUNGER IN 10 DAYS," it was named as one of the top ten superfoods in the world for combating the effects of aging. In a location piece shot for and aired on NBC's Today Show, the Acai Berry was referred to as, "the Viagra of the Amazon." Research has shown that the Acai Berry contains more potent antioxidants than any other edible fruit on the planet. It contains over 30 times more beneficial flavinoids than red wine.

How Real PR Works


For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.

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