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Why Article Writing is Increasingly Important in This SPAM Era There is no doubt that Spam has affected online business in a very big and negative way. So serious is the Spam problem today that many ISP filters will routinely reject and filter out messages you need from clients and business associates. Many times even email sites are trying to control ever rising Spam volumes. Many times this makes even genuine communication via email very difficult. Just try sending mail from Yahoo to AOL and you will get an idea of what I am trying to say here. Even sending out email newsletters or ezines, which are a very important online marketing tool, can be quite a challenge these days. Not to mention safe lists that are mostly a nightmare of bounced or unread emails. Out of the volumes sent, only a tiny fraction ever gets opened, let alone read. The result is that online marketing experts have been forced to look for other options and tools to help them meet their online business objectives. 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