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Problem is, people at home had answer machines long before most businesses. When the answer machine industry finally figured how work to their machines into business systems with more than one extension, they called it "Voice Mail" Postcards: Awareness Tool or Selling Tool? Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in."My own perspective is that of the Web and graphic designer who must distinguish herself from the hordes of other designers out there. I do this by keeping my name in front of my clients and prospects with postcards. Over the years, this approach has brought me quite a bit of repeat business from my longtime clientele, and new business from the prospects on my list.Since many businesses do nothing to stay in touch with their market, and spend their precious time and resources chasing after new customers, I think that the awareness approach has merit. After all, it costs six times less to sell to an existing customer than it does to sell to a new customer. This has been proven through numerous studies.Now, let's move on to the selling approach. Let's say you're new in town, and, by golly, you need some clients pronto-pronto. Which means that you're not going to send out postcards to build awareness. Rather, you're going to send something that gets new clients ringing your phone and setting up appointments where you sell your design services.In short, different strokes for different folks. And postcards are versatile enough to serve 'em all. Did Jesus Get Killed for Practicing Interruption Marketing? I'm reading Seth Godin's Permission Marketing and he brings up the difference between Interruption Marketing and Permission Marketing. How to Give Your Biz a Boost with a Summer Marketing Makeover Are you on track for hitting all your business goals for the year? A quick check-up of your promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost in the next few months. Here are five key areas to focus on with your mid-year marketing makeover. 5 High-Impact Marketing Tips Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense. What to Include in Your Marketing Plan Write-Up For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not. The level of detail you choose to include in your marketing plan will depend on your resources and situation. If you have extremely limited manpower or other resources, you may be constrained to a "broad brush" approach. If your plan must support your Website's validity to others in the company, a lot of back-up detail may be appropriate. 7 Proven Tips To Market Your Cleaning Business Marketing your cleaning business is something that you will already have an idea about when you start your business plan. Nothing is better for an emerging cleaning business than a really good marketing strategy. This is when all of your research will work to your advantage. 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If you hired them or they bought your product or service, you can also gain their business knowledge, experience, ideas, and advice. How do you do this? Stay Connected! Network! Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business. A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither. 25 Ways To Make Your Next Direct Mail Campaign Work This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you've included as many as possible in your advertising. Any one of these strategies could measurably boost your response. How many of these are you using? |
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