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Marketing Information

Your Elevator Speech ? Have You Updated Yours Recently?


Do you have an elevator speech? Does it get people?s attention? Do they ask you lots of questions when you tell them what you do?

Fundraising: How To Avoid Three Common Mistakes


I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.

Marketing and Advertising Techniques of Super Bowl Advertisers


Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere.

A Tool For Selling New Ideas!


Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.

Maximize Your Lead Generation Efforts by Recycling Your Leads


The basic lead generation process is pretty much the same from company to company. Inquiries come in?they?re qualified?and then sent to the sales team. Some turn into customers. Some don?t.

8 Lessons in Strategic Marketing A La Daddy Daycare


I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong...It's a marketing strategy film! When Charlie and his friend Phil are fired as Product Development/Brand Managers for a cereal company, they decide to fill a need in their community.

Create Your Own Rumors


A consultant new in the city asked me how I managed to get business so fast. Working for that marketing company definitely gave me a jump start. That's because I already knew about press releases. Only in business a few months and I already had been in two of the local papers. However, it was my male mentors who introduced me to telemarketing.

Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas


35 Ideas to Spark Your Creativity:

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon


This is how the conversation went on my follow-up visit to the oral surgeon, 10 days after he removed 2 lower wisdom teeth.

Marketing Strategy - Spell Out Your Unique Value


I attended a ?Sales Focus? seminar a few years back in which the speaker asked this key question. ?Why, based on all the competitive alternatives available to me, would I want to buy from you?? What a great question.

Marketing Strategy - Shift the Focus


Most of the service providers I?ve worked for or with don?t like marketing or selling. In fact, a lot of them will say they ?hate it.? At the very least, they?ll tell me they don?t think they are very good at it.

Marketing Planning - Preparation and Accountability


We all know the saying, ?Failing to plan (prepare) is planning (preparing) to fail.? I truly believe in this statement and I hope you do as well. Building your service business, including marketing it must be planned and does take work.

Marketing Strategy - Whats Your System?


Where Do Most of Your Clients Come From?

Sum of Its Parts


I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services.

Love My Dentist


I love my dentist! When is the last time you could say that about yours?

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