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Marketing Information

Packaging Trends You Cannot Overlook (Part #2)


Part #2

Why You Buy, Part Two


More of the findings of the recent studies in behavioral economics:

Marketing Planning Made Simple - Another Small Business Power Tool


Marketing planning must be really difficult and complex, otherwise why would there be so many books written on the subject ? right?

What?s Next? A Guide to Marketing Your New Business


Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you. Here are some tips for marketing your new and growing business.

Big Ticket Marketing in 28 Minutes


I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products.

Simple Marketing Idea - Big Marketing Results!


Have you ever noticed how many times it's the simplest concepts that end up working the best?

Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster


Are You Riding The Marketing Roller Coaster?

Using Alternative Media to Generate More Customers


Last week I received a very nice thank you gift from a friend of mine, Eric Ruth, who is arguably the number one marketing coach to the personal fitness trainer industry.

Resistances To Marketing a Practice-Part 1


If you are a therapist, counselor, or an alternative or complementary health practitioner (naturopath, homeopathetic doctor, massage therapist, body worker, etc.), in all likelihood, you are not only uninformed about effective marketing methods, but you are also likely to have some negative feelings about self promotion and marketing.

Profitable Marketing Programs Part 2: Figuring Break Even Point


In Part 1 -- http://www.websitemarketingplan.com/online/profit.htm -- I discussed how to consider both long term and short term profitability in your marketing programs and assumptions that go into conducting a break even analysis. Here in part 2, I will look at three different break even formulas.

Client or Customer? There Really Is A Difference


Some people use the words ?client? and ?customer? interchangeably or generically. I?d like you to think a little about these important words because there is a significant difference ? one that can have huge impact upon your long-term business.

6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business


Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that caught your attention? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?

Marketing Discipline and the Joy of Success


Discipline Is Important.

The Most Powerful Marketing Strategy Available To Small Businesses


Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that.

The Five Most Common Joint Venture Marketing Mistakes To Avoid


Joint Venture marketing has become a highly popular way for small businesses to maximize their profits. When two or more businesses combine their resources synergistically, it creates greater marketing impact and bigger profits than either can have alone.

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