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Marketing Information

Using Demographic Data For Your Direct Mail Marketing Campaign


Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get new customers for most companies and entrepreneurs but how can you find a way to reach those high potential markets? Using demographic data could be your solution.

Are You Ready To Research Your Market?


Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others.

Marketing On The Cheap: Speak Out!


No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say. So say it to as many people as possible, and don't wait for them to come to you. You need to go to them. Take your business, your product and yourself, either directly or indirectly, out of the office or store and onto the local speakers' circuit. Don't have one in your area? Think again.

Business Cards That do the Business


A business card makes a statement about who you are and what your business is about. It needs to convey the quality of your business and an insight into your personality. I have been handed business cards and the first thought to go through my mind was - "Cheap" A tacky design - low quality paper - doesn't feel good in the hand and looks cheap to the eye. That then becomes my overall impression of the business.

Winning At Business With Your Marketing Game Plan


Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. He sensed something was missing or wrong, but couldn't put his finger on it, so he called me.

Attract Your Dream Customer


Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don?t need every customer in the world! You need the ones who are a good match for YOU. The more specific you are, the more effective your marketing campaign will be.

What Does Marketing Mean?


You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.

Who Is Your Market and Where Are They?


An important part of planning your business is to know who will use your products/services.

There?s More to Marketing ROI (return on investment) Than Meets the Eye


All too often people look at marketing ROI in terms of response rate: in other words, ?I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.? This is wrong think.

Postcard Marketing Done Right


Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new sales - this is one of the key small business marketing strategies.

Postcards ? Picture Perfect Promotion


There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people and generally communicate to existing or potential clients.

Direct Mail Marketing Done Correctly, Cannot Fail


So how do you do it?

Starting Small Business Promotional Campaigns


So you?re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?

What the Heck is a Campaign and Why Do I Need to Do One?


Many people ask me, ?What is a postcard campaign, exactly?? ?And why do I need one?? As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes?

Marketing Hat for Graphic Designers or Wannabe?s


Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any design, at least commercially, is "How well does it pull?". By pull we mean what type of response does it elicit? Does it pull in calls, or pull people into the store? In essence, does the design accomplish what it set out to do?

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