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Marketing Information

Whats Your Selling Sentence?


What's your Selling Sentence? If you have a business, you need a selling sentence.

11 Powerful Marketing Tips


Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?

Marketing Messages: Your 10 Most Important Business Principles


As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.

Unique Selling Proposition - Your Competitive Advantage!


To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.

Top 10 Ways to Create and Manage Opportunity


Most of us are used to the concepts of risk management or time management. Many of the same principles can be applied to creating and responding to opportunities. Instead of thinking of opportunities as just "coming along", you can actually increase the number of opportunities available to you, and there are specific principles you can use to assess whether a "possibility" has real "probability" and "profitability" for you. In times of rapid change, increasing the number of options you have available, and a system for prioritizing and responding to possibilities are critical business functions.

Top 10 Dos and Donts for an Effective Business Referral Network!


Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Without tons of capital, it can't be done. It is far more effective, and more fun, to create an effective network that sends you clients, supports your business, and makes you money. Unfortunately, most professionals confuse effective networking with passing out business cards and schmoozing. They are NOT the same. Here are my Top 10 Tips for a network that will help you build your business.

Top 10 Tips To Market & Build Your Professional Practice


In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at 10 items to emphasize at the start of a new year, or any time you want to rapidly grow your business in a short period of time.

The Top 10 Ways to Market your Business or Professional Practice Without Networking


While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. The following are the Top 10 methods my clients have used to increase sales and grow their practices without networking:

The Top 10 Ways to Market your Business or Professional Practice Without Advertising


Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit! But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from your services, and you won't make any money. So, marketing is a necessity. Advertising is one form of marketing, but it's terribly expensive. Here are the Top 10 alternatives:

Marketing Without Ego


Our ego can get in the way of marketing our business. From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way.

Marketing Hesitation Costs Dearly


Timing is everything. Hate to be late? The early bird gets the worm.

Consistent Marketing Provides Big Rewards


Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency.

Natural Marketing for Full Business Success


Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market, or I will fail."

Top 7 Ways to Get Your Products in the Hands of Celebrities


Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. For example there has been a huge resurgence in the Pabst Blue Ribbon brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. How did they resurrect this brand without spending a fortune on re-branding efforts? Pabst Blue Ribbon Beer has risen to the top through celebrities using the brand. Rock musician ?Kid Rock? was seen wearing a PBR belt buckle and T-shirt and from there it?s history. Here are 7 solid ways you can build your brand through celebrity and tastemaker usage without breaking the bank.

Are You Playing Checkers or Chess?


When you think about how to attract more clients for your professional services, are you playing checkers or chess?

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