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Marketing Information

Radio Advertising Works With These Tips!


Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. Here are 15 important tips to help make your radio advertising more profitable.

25 Ways To Make Your Next Direct Mail Campaign Work


This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you?ve included as many as possible in your advertising. Any one of these strategies could measurably boost your response. How many of these are you using?

The Advantage and Consequences of New Economy Marketing


Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. There's more to spend money on so there's less disposable income. Quite often there's just one parent instead of the traditional two parents. Safety and security is important, Quality and value are more important than ever. People are willing to pay more for desired quality. People are also willing to withdraw from the unnecessary and focus on essential stuff, and Convenience is extremely important. Consumers are having a wild time with technology.

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail


The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business? name in everyone?s mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money?

How to Magnetize Your Business


Do you ever wonder how some businesses always seem to be doing so much business? And how they seem to do all that business without really trying that hard? Most of us would like to have business come to us, rather than chasing it. Think of a magnet ? pulling business towards your company, effortlessly and naturally. Sounds good, right? But how do you actually become a company like that? Here are some ways.

Five Marketing Tips to Double Profits


It?s a startling fact: almost all entrepreneurs aren?t marketing their businesses effectively. Marketing goes much deeper than advertising. It begins with having the proper mindset. These five ideas will send you on the right path to building a solid marketing foundation for your business.

Devious and Deceptive Packaging


Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? Where is the truth in any of that?

Small Business Marketing Tip ? Putting the Customer First.


I am a great believer in the keeping to the basics ? the totally obvious things that we all learn in Running Your Business 101, and then promptly forget. I often have people come up to me after a speech and say, ?This is all blindingly obvious, just common sense.? And they are right, but my immediate response is always the say, ?So are you doing it???

Small Business Marketing Tip - Get Attention and Be Remembered


We live in a world of noise ? not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. Hundreds of TV and radio stations, thousands of newspapers, magazines and books, millions of ezines, brochures, and leaflets, billions of emails and web pages. And unfortunately much of it is junk so it?s hard to find the important stuff.

Optimizing Your Email Marketing


Email Campaigns

Direct Mail Still Works!


Direct Mail Campaigns

Eight Advantages of Fundraising Letters Over Other Methods


1. Personal Fundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Unlike special events, fundraising letters let you have a one-on-one ?meeting? with each donor.

Does Your Marketing Plan Need Changing?


Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.

Promotional Lanyards to Market Your Products and Services


It has become fairly common place to see Id badges dangling from a persons neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. When you spot one of these, you can be sure you're looking at a lanyard.

Why Pay for Online Press Release Distribution?


We've all heard that "free advice is worth what you pay for it..."

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