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Marketing Information

Hermey Wants To Be A Dentist


December marked the 40th anniversary of the original broadcast of the classic ?Rudolph The Red-Nosed Reindeer?©, network television?s longest-running, highest-rated holiday special. From my earliest childhood memories, watching Rudolph has been a tradition, one that continues today with my own family.

Communication Breakdown - Dont Let It Happen To You


Do you have Communication breakdown?

Timing and the Right Product Will Make Your Dreams Come True


Are you looking to erase your debt, buy that new luxury vehicle, or impress that special person?

Marketing Manual Sample Outline


The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. If you own a small business you know the value of marketing, even if you do not have an MBA or a specialized MBA in Marketing.

Free Publicity for Restaurants


One of the best ways to get a restaurant free publicity is by taking advantage of events and seizing the opportunity. For example, February 5th is Television Weather Persons' Day! Bet you didn't even know such a day existed, but it does, and it can give you free publicity. How? Weather people are the forgotten people at television stations. Deliver one of your specialties at the station. There's a good chance the weather person will be so delighted with the attention, he or she will mention you on the air. Even if they don't mention you, your goodies will be shared with the others on the staff and you'll get your name out there. When you call to let them know about a newsworthy event (and you will call, won't you?), they'll know about your restaurant.

Effective Use of Promotional Products and Ad Specialties


1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.

Top Ten Blunders Exhibitors Make in Expos/Tradeshows


Triple your response from expos by avoiding the top ten blunders at expos. Turn disappointment into sales success!

Your Plan For Marketing Success


The most important, yet overlooked aspect of marketing is an actual written marketing plan A business simply cannot succeed without marketing. Whether you are a one person business or have 50 employees, you simply must have a marketing plan to succeed.

Creative Emulation


In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:

Mortgage Marketing - How to Earn More Business From Realtors®


Is your marketing strategy getting the results you desire?

Marketing Yourself and Your Business to Thriving!


We all watch the commercials on TV. We hear them on the radio. We meet someone at an event or hear them speak and we are hooked. What has happened? Their marketing efforts have made the ordinary sound extraordinary. They have been successful at essentially creating something out of nothing! This is marketing at its best!

Direct Mail Formats: How to Choose the Right One for Your Next Mailing


Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you?ll be irritated to know, is clear. It depends.

Where to Find New Customers Using B2B Direct Mail


The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. A source that will give you the contact information you need to send a direct mail package to prospective customers who need, want and can afford what you offer.

Beware of Magazine Style Yellow Pages Ad Design.


I have been designing Yellow Page ads for the past 15 years. I have been fully submerged in the medium. Even as I sit here writing this article I have various Yellow Page directories from all over the US stacked on my desk.

Loan Officer Marketing ? How to Target the Right Agents


Once there was a loan officer, who marketed his services to some Realtors®. His story went something like this...

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